Wine Production in New Zealand - Market Research Report

Wine Production industry trends (2014-2019)

poll Average industry growth 2014–2019: 3.2%

The Wine Production industry has grown moderately over the past five years. The popularity of premium New Zealand wine has boosted demand from export markets, supporting the industry's performance. However, declining per capita alcohol consumption in New Zealand has constrained revenue growth. Industry revenue is expected to rise at an annualised 1.9% over the five years through 2019-20, to $2.6 billion. This rise includes expected revenue growth of 1.4% in 2019-20. Exports are estimated to account for over 70% of industry revenue in 2019-20, with major export destinations including the United States, the United Kingdom, Australia and Canada. Demand for high-quality wine in these countries, particularly for New Zealand's sauvignon blanc, has helped d...
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Wine Production industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Overseas demand for New Zealand wine is projected to continue growing over the next five years. Large domestic wineries are forecast to increase grape and wine production to satisfy demand. Exports are anticipated to remain the most important market for wine producers. The Wine Production industry's revenue is anticipated to grow at an annualised X.X% over the five years through XXX-XX, to total $X.X billion. International trade Exports are forecast to continue generating most industry revenue over the next five years. Strong global demand for premium New Zealand wines from key markets, such as the United States, the United Kingdom, Australia and Canada, will likely continue to drive export growth. However, the forecast appreciation of the New Zeal...
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Wine Production industry statistics

  • attach_money Market Size: $3bn
  • business Number of Businesses: 451
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 4,870

Biggest companies in the Wine Production industry

The companies holding the largest market share in the Wine Production in New Zealand industry include Delegat Group Limited, Pernod Ricard Winemakers New Zealand Limited and Nobilo Holdings.

  • pie_chart Delegat Group Limited Market Share: x.x%
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  • pie_chart Pernod Ricard Winemakers New Zealand Limited Market Share: x.x%
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  • pie_chart Nobilo Holdings Market Share: x.x%
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What is Wine Production industry?

Industry Definition

Industry operators primarily produce wine, port and wine-based alcoholic beverages. They then package these products in bottles or casks, and sell them to wine wholesalers and liquor retail outlets. The production of other alcoholic beverages not elsewhere classified, such as cider, is also included in the industry.

Industry Products and Services

  • White wines
  • Red wines
  • Ciders
  • Other alcoholic beverages
  • All Others

Industry Activities

  • Wine production
  • Sparkling wine production
  • Fortified and unfortified wine production
  • Cider production
  • Perry production
  • Sherry production
  • Mead production
  • Wine-based fruit drink production

Market research report - table of contents

Industry Definition

Industry operators primarily produce wine, port and wine-based alcoholic beverages. They then package these products in bottles or casks, and sell them to wine wholesalers and liquor retail outlets. The production of other alcoholic beverages not elsewhere classified, such as cider, is also included in the industry.

Main Activities

  • Wine production
  • Sparkling wine production
  • Fortified and unfortified wine production
  • Cider production
  • Perry production
  • Sherry production
  • Mead production
  • Wine-based fruit drink production

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Per capital alcohol consumption can influence demand for wine, cider and other alcoholic beverages produced by the industry. An increase in alcohol consum...
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Per capita alcohol consumption
Demand from liquor retailing
Demand from pubs, bars and nightclubs
Trade-weighted index

Current Performance

Domestic demand
Profit
Geographical indications
Innovation and research
 Chart: Revenue Growth

Industry Outlook

Research and development
Domestic demand
Policy changes
Industry participation
 Table: Wine Production in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Wine Production in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Liquor Retailing in New Zealand
Pubs, Bars and Nightclubs in New Zealand
Liquor and Tobacco Product Wholesaling in New Zealand




Key Selling Industries

Grape Growing in New Zealand
Fruit and Vegetable Processing in New Zealand





Products & Services

Wine production generates most of the Wine Production industry's revenue, and the production of cider and other alcoholic beverages contributes the remain...
Exports to the United States
Wholesalers
Retailers
Other markets


Demand Determinants

A range of factors such as price, discretionary income levels, exchange rates, brand reputation, consumer trends, alcohol consumption, product innovation ...
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Major Markets

Exports to the United States
Wholesalers
Retailers
Other markets



 Chart: Major Market Segmentation for the Wine Production in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Wine Production industry has low market share concentration, with the largest four companies expected to account for under 40% of industry revenue in ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Wine Production in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Wine Production in New Zealand - Market Research Report Industry

Industry Globalization

Delegat Group Limited operates in the industry through New Zealand wine brands Oyster Bay and Delegat. Established in 1947, the company focuses on premium...
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Delegat Group

 Table: Delegat Group - financial performance

Pernod Ricard New Zealand

 Table: Pernod Ricard New Zealand - financial performance

Nobilo Holdings

 Table: Nobilo Holdings - financial performance

Capital Intensity

The Wine Production industry exhibits a high level of capital intensity. For every dollar spent on capital costs in 2019-20, an estimated $2.40 will be sp...
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 Chart: Level of Capital Intensity for the Wine Production in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Wine Production in New Zealand Industry

Industry Revenue (2008-2026)
Industry Gross Product (2008-2026)
Establishments (2008-2026)
Businesses (2008-2026)
Employment (2008-2026)
Exports (2008-2026)
Imports (2008-2026)
Wages (2008-2026)
Domestic Demand (2008-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BULK WINE

CELLAR DOOR SALES

PERRY

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Wine Production industry?

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This report on Wine Production in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Wine Production in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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