On cloud wine: Popularity of New Zealand wines in export markets has boosted revenue

IBISWorld’s Wine Production in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Analysis & Industry Trends

The Wine Production industry has grown strongly over the past five years. Growing demand from export markets, due to the popularity of premium New Zealand wine overseas, has supported the industry's performance. Industry revenue is expected to rise at an annualised 2.0% over the five years through 2017-18, to $2.3 billion. This rise includes projected revenue growth of 2.3% in 2017-18. Exports are expected to account for 73.0% of industry revenue in 2017-18, with major export destinations including the United States, the United Kingdom, Australia and Canada. Demand for high-quality wine, particularly New Zealand's sauvignon blanc, in these countries has helped drive export growth of 4.9% annualised over the five-year period...

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What is the Wine Production in New Zealand industry?

Wine production accounts for the majority of the Wine Production industry's revenue, with the production of cider and other alcoholic beverages contributing the remainder.

White wines

White wine production makes up an overwhelming share of the industry, and is expected to account for 68.8% of revenue in 2017-18. Sauvignon blanc dominates New Zealand white wine production and attracts significant local and international demand. The first New Zealand sauvignon blanc vines were planted in 1973 in Marlborough, and sauvignon blanc vines have since become New Zealand's most widely planted grape varietal. White wine varieties typically have greater yield per hectare compared with red wines, resulting in many wine producers holding more white wine inventory than red. Cha...

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New Zealand Special Report

Products & Brands

Major products in this industry
White wines
Red wines
Other alcoholic beverages
Examples of brands in this Industry
Oyster Bay
Brancott Estate
Church Road

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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