On cloud wine: Popularity of New Zealand wines in export markets has boosted revenue

The Wine Production industry has grown strongly over the past five years. Growing demand from export markets, due to the popularity of premium New Zealand wine overseas, has supported the industry's performance. Industry revenue is expected to rise at an annualised 2.0% over the five years through 2017-18, to $2.3 billion. This rise includes projected revenue growth of 2.3% in 2017-18. Exports are expected to account for 73.0% of industry revenue in 2017-18, with major export destinations including the United States, the United Kingdom, Australia and Canada. Demand for high-quality wine, particularly New Zealand's sauvignon blanc, in these countries has helped drive export growth of 4.9% annualised over the five-year period...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 13-18
2.0%
Forecast Growth 18-23
Profit
Employment
5,018
Businesses
469

Industry Threats & Opportunities

  • The popularity of premium, high-quality New Zealand wine has driven demand from global markets
  • Profit margins have fallen as the domestic price of wine grapes has increased
  • Exports will continue to represent an important market for winemakers
  • Industry Report - Industry SWOT Analysis Chapter

    The Wine Production industry is in the mature stage of its life cycle. Over the 10 years through 2022-23, the industry's contribution to the economy, industry value added, is expected to rise at a compound annual rate of 2.3%, slightly underperforming annualised GDP growth of 2.8%. This indicates that the industry is growing at a slower pace than the overall economy.Industry establishments are forecast to grow at an annualised 2.2% over the 10-year period. Although several large industry players have multiple wineries and vineyards, most industry players are small, boutique firms that own and operate only one establishment. The...purchase to read more.

    Additional Insights for the Wine Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Wine Production Industry are

  • Production of goods currently favoured by the market
  • Supply contracts in place for key inputs
  • Establishment of export markets
  • IBISWorld analysts also discuss how external factors such as Per capita alcohol consumption and Demand from liquor retailing in the Wine Production industry impact industry performance..

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    What's in this report

    What is the Wine Production in New Zealand Industry?

    Industry operators are primarily engaged in purchasing grapes and other key ingredients to process into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks, and sold to wine wholesalers and liquor retail outlets. The production of other alcoholic beverages not elsewhere classified, such as cider, is also included in the industry.

    Industry Products
  • White wines
  • Red wines
  • Ciders
  • Other alcoholic beverages
  • Industry Activities
  • Wine production
  • Sparkling wine production
  • Fortified and unfortified wine production
  • Cider production
  • Perry production
  • Sherry production
  • Mead production
  • Wine-based fruit drink production
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Per capita alcohol consumption
  • Demand from liquor retailing
  • Demand from pubs, bars and nightclubs
  • Trade-weighted index
  • Domestic price of wine grapes

  • Current Performance
  • Export growth
  • Domestic demand
  • Profit
  • Geographical indications
  • Innovation and research
  • Industry participation
  • Chart: Revenue Growth

  • Industry Outlook
  • International trade
  • Research and development
  • Domestic demand
  • Policy changes
  • Industry participation
  • Profit
  • Table: Wine Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Wine Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Liquor Retailing in New Zealand
  • Pubs, Bars and Nightclubs in New Zealand
  • Liquor and Tobacco Product Wholesaling in New Zealand

  • Key Selling Industries
  • Fruit and Vegetable Processing in New Zealand
  • Grape Growing in New Zealand

  • Products & Services
  • White wines
  • Red wines
  • Ciders
  • Other alcoholic beverages
  • Chart: Wine Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Exports
  • Wholesalers
  • Retailers
  • Other markets
  • Chart: Major Market Segmentation for the Wine Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Wine Production

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Wine Production Industry

  • Industry Globalization
    Delegat Group Limited, Treasury Wine Estates (Matua) Limited, Pernod Ricard Winemakers New Zealand Limited,
  • Table: Delegat Group Limited - financial performance
  • Table: Treasury Wine Estates (Matua) Limited - financial performance
  • Table: Pernod Ricard Winemakers New Zealand Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Wine Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Wine Production Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Bulk Wine
  • Bulk wine is wine sold in containers with a volume greater than 25 litres. This wine typically tends to be cheaper and of lower quality.
  • Cellar Door Sales
  • Direct-to-public sales made by wineries.
  • Perry
  • An alcoholic beverage made by fermenting pears.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Wine Production in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Wine Production in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Wine Production in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Wine Production in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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