On the bubble: Declining soft drink sales prompt industry firms to develop new products

The Soft Drink, Juice and Bottled Water Manufacturing industry produces a range of non-alcoholic beverages for domestic and export markets. The industry is highly concentrated between two major companies, Coca-Cola and Frucor Suntory, with many small- and mid-size firms also participating. The industry has grown modestly over the past five years, as demand for healthier beverage options and rising bottled water consumption have encouraged expansion. Demand for these products has helped to partially curb the effects of reduced demand for high-sugar soft drinks, as rising health consciousness has led many consumers to reduce their sugar consumption. Overall, industry revenue is expected to grow at an annualised 1.5% over the five years through 2018-19, to $1.2 billion...read more.

Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 14-19
1.5%
Forecast Growth 19-24
Profit
Employment
2,466
Businesses
120

Industry Threats & Opportunities

  • Rising health consciousness is reducing demand for soft drinks as consumers reduce sugar consumption
  • Changing consumer preferences have prompted firms to alter their product lines
  • Price competition among established product categories is projected to limit industry profitability
  • Industry Report - Industry Analysis Chapter

    The Soft Drink, Juice and Bottled Water Manufacturing industry has recorded modest revenue growth over the past five years. Changing consumer trends have affected various industry product segments in different ways over the period. Rising health consciousness has been the most significant driver of industry trends over the past five years. As a result, demand has shifted away from high-sugar soft drinks and towards bottled water and juices that contain multiple fruits and added healthy ingredients over the period. Additionally, larger firms have invested in new facilities and technologies, which has facilitated cost savings and volume growth in some categories over the past five years. Ind...purchase to read more.

    Additional Insights for the Soft Drink, Juice and Bottled Water Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Soft Drink, Juice and Bottled Water Manufacturing Industry are

  • Economies of scale
  • Economies of scope
  • Establishment of brand names
  • IBISWorld analysts also discuss how external factors such as Demand from supermarkets, grocery stores and convenience stores and Real household disposable income in the Soft Drink, Juice and Bottled Water Manufacturing industry impact industry performance..

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    What's in this report

    What is the Soft Drink, Juice and Bottled Water Manufacturing in New Zealand Industry?

    Industry operators primarily manufacture carbonated soft drinks; cordials; syrups; mineral, spring or purified waters; and fruit drinks. The industry excludes manufacturers that produce 100% pure fruit juice, flavoured milk and companies bottling beverages on a fee or contract basis.

    Industry Products
  • Soft drinks
  • Fruit juices and drinks
  • Bottled water
  • Other drinks
  • Industry Activities
  • Soft drink
  • Juice
  • Fruit juice drink
  • Bottled water
  • Sports drink
  • Functional beverage
  • Cordial
  • Non-alcoholic beer or cider
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from supermarkets, grocery stores and convenience stores
  • Real household disposable income
  • Demand from fast food and takeaway food services
  • Health consciousness

  • Current Performance
  • Product trends
  • Costs and investment
  • Participation

    and profit

  • Chart: Revenue Growth

  • Industry Outlook
  • Bottled water
  • Threats and opportunities
  • Participation

    and profit

  • Table: Soft Drink, Juice and Bottled Water Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Soft Drink, Juice and Bottled Water Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Soft Drink and Pre-Packaged Food Wholesaling in New Zealand
  • Pubs, Bars and Nightclubs in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand

  • Key Selling Industries
  • Fruit and Vegetable Processing in New Zealand
  • Rigid and Semi-Rigid Polymer Product Manufacturing in New Zealand
  • Water Supply in New Zealand

  • Products & Services
  • Soft drinks
  • Other drinks
  • Fruit juices and drinks
  • Bottled water
  • Chart: Soft Drink, Juice and Bottled Water Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarkets
  • Grocery and specialty wholesalers
  • Exports
  • Other
  • Chart: Major Market Segmentation for the Soft Drink, Juice and Bottled Water Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Soft Drink, Juice and Bottled Water Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Soft Drink, Juice and Bottled Water Manufacturing Industry

  • Industry Globalization
    Coca-Cola Holdings NZ Limited, Frucor Suntory New Zealand Limited,
  • Table: Coca-Cola Holdings NZ Limited - financial performance
  • Table: Frucor Suntory New Zealand Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Soft Drink, Juice and Bottled Water Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Soft Drink, Juice and Bottled Water Manufacturing Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Blow-Fill
  • A bottling method in which a container is formed, filled and sealed in a single process.
  • Echinacea
  • A plant that is high in antioxidants and sometimes used in herbal medicine.
  • Nitro Hot-Fill
  • A bottling method that incorporates nitrogen injection to enhance product freshness and provides a more light-weight container.
  • Pet
  • Short for Polyethylene Terephthalate, a thermoplastic polyester used in food and beverage containers.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Soft Drink, Juice and Bottled Water Manufacturing in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Soft Drink, Juice and Bottled Water Manufacturing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Soft Drink, Juice and Bottled Water Manufacturing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Soft Drink, Juice and Bottled Water Manufacturing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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