Taking the bait: Industry operators have benefited from increasing seafood consumption

The Seafood Processing industry has grown slightly over the past five years. Rising import penetration and growing competition from poultry processors have put pressure on industry operators. In addition, the appreciation of the New Zealand dollar over the past five years, reduced the competitiveness of New Zealand products in overseas markets, which caused exports to decline as a share of industry revenue.Industry operators have benefited from rising seafood consumption over the past five years. This trend is largely due to increasing health consciousness among consumers, who have increased their consumption of fish and seafood products because they are a lean source of protein...read more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies

Industry Threats & Opportunities

  • Rising import penetration and competition from poultry processors have put pressure on operators
  • A growing proportion of domestic demand has been filled by low-value imports
  • A projected rise in disposable incomes is likely to boost demand for higher value products
  • Industry Report - Industry Investment Chapter

    The Seafood Processing industry is moderately capital-intensive. For every dollar spent on capital, an estimated $7.78 is spent on wages. Industry operators rely on both labour and machinery to process fish and seafood. Labour is needed for a variety of tasks, such as de-shelling seafood, and packaging and transporting products. However, industry operators are increasingly replacing labour functions with machinery. For example, computerised machinery is now commonly used to package products in cans, tins and jars. The industry's capital intensity has increased over the past five years, as players have sought to continually upgrade their processing machines to reduce their reliance on labour and improve product quality...purchase to read more.

    Additional Insights for the Seafood Processing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Seafood Processing Industry are

  • Establishment of export markets
  • Use of production techniques that add value to base product(s)
  • Market research and understanding
  • IBISWorld analysts also discuss how external factors such as Seafood consumption and Trade-weighted index in the Seafood Processing industry impact industry performance..

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    What's in this report

    What is the Seafood Processing in New Zealand Industry?

    Industry operators process fish and other seafood. The industry includes businesses that operate vessels that process, but do not catch, fish or other seafood.

    Industry Products
  • Finfish products
  • Crustacean products
  • Mollusc and other invertebrate products
  • Industry Activities
  • Fish fillet
  • Fish cleaning, filleting, drying and smoking
  • Fish loaf or cake
  • Fish pate
  • Fish paste
  • Crustaceans processing
  • Mollusc processing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Seafood consumption
  • Trade-weighted index
  • Domestic price of fish and other seafood
  • Domestic price of poultry
  • Real household disposable income

  • Current Performance
  • Revenue and profitability
  • International trade
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Export growth
  • Domestic demand
  • Industry structure
  • Table: Seafood Processing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Seafood Processing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Seafood Processing in New Zealand
  • General Line Grocery Wholesaling in New Zealand
  • Specialised Grocery Retailing in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Cafes and Restaurants in New Zealand

  • Key Selling Industries
  • Fishing and Aquaculture in New Zealand
  • Fruit and Vegetable Wholesaling in New Zealand

  • Products & Services
  • Finfish products
  • Crustacean products
  • Mollusc and other invertebrate products
  • Chart: Seafood Processing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Export markets
  • Wholesalers
  • Retailers
  • Food-service establishments
  • Other
  • Chart: Major Market Segmentation for the Seafood Processing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Seafood Processing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Seafood Processing Industry

  • Industry Globalization
    Kura Limited, Sanford Limited,
  • Table: Kura Limited - financial performance
  • Table: Sanford Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Seafood Processing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Seafood Processing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The Association of Southeast Asian Nations. The ASEAN block is made up of 10 nations, including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
  • Crustaceans
  • Aquatic arthropods including lobsters, prawns, crabs and crayfish.
  • Finfish
  • Fish, as opposed to molluscs and crustaceans.
  • Molluscs
  • Are invertebrates of a large phylum, which includes mussels, oysters and octopuses.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Seafood Processing in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Seafood Processing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Seafood Processing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Seafood Processing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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