Pulp fiction: Falling domestic demand, particularly from local publishers, has shredded revenue

Operators in the Pulp, Paper and Paperboard Manufacturing industry have faced challenging trading conditions over the past five years. Industry demand has trended downwards over the period, largely due to changing consumption habits exhibited in downstream markets. Consumers and organisations have increasingly embraced the concept of going paperless, both out of convenience and a desire to reduce waste. Furthermore, more households are using electronic devices such as smartphones and tablets to view content that has traditionally been physically printed. In addition, a rising number of newspaper publishers and producers of written content have opted to distribute their products via more cost-effective means such as digital downloads or online subscriptions...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 13-18
-3.4%
Forecast Growth 18-23
Profit
Employment
1,590
Businesses
16

Industry Threats & Opportunities

  • Many consumers and organisations are opting to go paperless, reducing demand for industry products
  • Increasing pressure to reduce carbon footprints has further weakened industry profitability
  • Export markets are expected to generate an increasing share of industry revenue
  • Industry Report - Industry Locations Chapter

    The industry is characterised by its high degree of geographic concentration, with two-thirds of all industry enterprises located in just three regions: Auckland, Bay of Plenty and Canterbury. These regions are New Zealand's largest in terms of economic wealth and population. For example, Auckland accounts for one-third of the country's population and GDP. In contrast, only a small number of establishments are found in regional areas. These three regions are also home to international ports, used by those manufacturers involved in distributing imported paper products and exporting their own products...purchase to read more.

    Additional Insights for the Pulp, Paper and Paperboard Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Pulp, Paper and Paperboard Manufacturing Industry are

  • Having a diverse range of clients
  • Economies of scale
  • Access to niche markets
  • IBISWorld analysts also discuss how external factors such as Demand from printing and World price of wood pulp in the Pulp, Paper and Paperboard Manufacturing industry impact industry performance..

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    What's in this report

    What is the Pulp, Paper and Paperboard Manufacturing in New Zealand Industry?

    Industry firms primarily manufacture wood pulp, paper or paperboard from a variety of inputs including woodchips, clay, lime, dyes, chemical resins and recycled paper.

    Industry Products
  • Newsprint
  • Paper and paperboard
  • Mechanical pulp
  • Chemical pulp
  • Industry Activities
  • Manufacturing wood pulp, including mechanical and chemical pulp
  • Manufacturing paperboard and packaging papers
  • Manufacturing paper pulp from recycled paper
  • Manufacturing various paper grades
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from printing
  • World price of wood pulp
  • Public concerns over environmental issues
  • Trade-weighted index

  • Current Performance
  • Changing consumer trends
  • Overseas markets
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Increasing digitisation
  • Overseas markets
  • Industry structure
  • Table: Pulp, Paper and Paperboard Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pulp, Paper and Paperboard Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Printing in New Zealand
  • Newspaper Publishing in New Zealand
  • Paper Product Wholesaling in New Zealand

  • Key Selling Industries
  • Water Supply in New Zealand
  • Wood Chipping in New Zealand

  • Products & Services
  • Chemical pulp
  • Mechanical pulp
  • Paper and paperboard
  • Newsprint
  • Chart: Pulp, Paper and Paperboard Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Export markets
  • Paperboard container manufacturers
  • Paper product manufacturers
  • Paper product wholesalers
  • Newspaper, book, magazine and directory publishers
  • Paper and paperboard manufacturers
  • Chart: Major Market Segmentation for the Pulp, Paper and Paperboard Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Pulp, Paper and Paperboard Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pulp, Paper and Paperboard Manufacturing Industry

  • Industry Globalization
    Oji Oceania Management (NZ) Limited, Orora NZ Holdings Limited, Norske Skog Tasman Limited,
  • Table: Oji Oceania Management (NZ) Limited - financial performance
  • Table: Orora NZ Holdings Limited - financial performance
  • Table: Norske Skog Tasman Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Pulp, Paper and Paperboard Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Pulp, Paper and Paperboard Manufacturing Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Market Pulp
  • Wood pulp produced for sale in competition with pulp from other producers.
  • Newsprint
  • Paper made chiefly from groundwood pulp and used mostly for newspapers.
  • Paperboard
  • A thick, stiff cardboard composed of layers of paper or paper pulp compressed together.
  • What Our Customers Say

    Why buy this report?

    The Pulp, Paper and Paperboard Manufacturing in New Zealand market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Pulp, Paper and Paperboard Manufacturing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pulp, Paper and Paperboard Manufacturing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pulp, Paper and Paperboard Manufacturing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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