Spring chickens: Rising health consciousness has increased demand for poultry

The Poultry Processing industry has modestly grown over the past five years. While beef and lamb consumption have fallen over the past five years, poultry meat consumption has increased. Rising health consciousness has fuelled this trend as lean poultry meat is typically considered healthier than red meat alternatives. In particular, fast-food chicken sales have grown over the period, increasing demand for processed meat from major food-service suppliers, such as Tegel and Inghams. Increased access to export markets, where poultry products attract a premium, has further boosted the industry's performance. Overall, industry revenue is expected to grow at an annualised 1.1% over the five years through 2019-20, to reach $1.5 billion. Revenue growth of 1.2%...read more.

Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 15-20
1.1%
Forecast Growth 20-25
Profit
Employment
4,640
Businesses
19

Industry Threats & Opportunities

  • Rising health consciousness has increased poultry meat consumption over the past five years
  • The domestic price of poultry has fallen over the period, weighing on industry performance
  • Poultry consumption is forecast to increase over the next five years, supporting revenue growth
  • Industry Report - Industry Investment Chapter

    The Poultry Processing industry is moderately capital-intensive. In 2019-20, for every dollar spent on wages, an estimated $0.18 is invested in capital equipment. Capital investment relates to machinery used for poultry slaughter, dressing, slicing, cooking and packing. Due to the high risk of poultry product contamination, operators also invest heavily in chilling and freezing facilities, regardless of scale.Larger operators tend to invest more heavily in automation to achieve greater economies of scale. As poultry prices have declined over the past five years, these firms have increased investment in automation equipment to reduce labour reliance and enhance efficiency. Some of the major players are vertically integrated and wholesale and distribute their own products. Cap...purchase to read more.

    Additional Insights for the Poultry Processing Industry

    IBISWorld has determined the most important Key Success Factors for the Poultry Processing are:

  • Upstream vertical integration (ownership links)
  • Automation - reduces costs, particularly those associated with labour
  • Production of goods currently favoured by the market
  • IBISWorld analysts also discuss how external factors such as Poultry consumption and Demand from supermarket and grocery stores in the Poultry Processing industry impact industry performance..

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    What's in this report

    What is the Poultry Processing in New Zealand Industry?

    Industry operators primarily process live poultry (including chickens, turkeys and ducks) into cuts and value-added processed poultry products. Industry activity ranges from abattoir operation and dressing to poultry meat and frozen poultry manufacturing and packing.

    Industry Products
  • Conventionally farmed chicken sold to wholesalers
  • Conventionally farmed chicken sold to other markets
  • Free-range and organic chicken
  • Other poultry
  • Industry Activities
  • Chicken processing
  • Frozen poultry
  • Poultry abattoir operation
  • Poultry meat packing
  • Domestic fowl processing (e.g. duck, goods, turkey)
  • Poultry meat processing (including canning)
  • Poultry meat or bone meal
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Poultry consumption
  • Demand from supermarket and grocery stores
  • Domestic price of poultry
  • Domestic price of beef
  • Domestic price of feed

  • Current Performance
  • Consumer trends
  • Industry structure
  • International trade
  • Chart: Revenue Growth

  • Industry Outlook
  • Consumption growth
  • Major players
  • Industry structure
  • Table: Poultry Processing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Poultry Processing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Meat, Poultry and Smallgoods Wholesaling in New Zealand
  • General Line Grocery Wholesaling in New Zealand
  • Specialised Grocery Retailing in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Fast Food and Takeaway Food Services in New Zealand

  • Key Selling Industries
  • Paper Product Wholesaling in New Zealand
  • Poultry Meat and Egg Farming in New Zealand

  • Products & Services
  • Conventionally farmed chicken sold to other markets
  • Conventionally farmed chicken sold to wholesalers
  • Free-range and organic chicken
  • Other poultry
  • Chart: Poultry Processing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers
  • Retailers
  • Food-service establishments
  • Export markets
  • Other
  • Chart: Major Market Segmentation for the Poultry Processing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Poultry Processing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Poultry Processing Industry

  • Industry Globalization
    Tegel Group Holdings Limited, Inghams Group Limited, Van Den Brink Poultry Limited, Turk's Poultry Farm Limited,
  • Table: Tegel Group Holdings Limited - financial performance
  • Table: Inghams Group Limited - financial performance
  • Table: Van Den Brink Poultry Limited - financial performance
  • Table: Turk's Poultry Farm Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Poultry Processing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Poultry Processing Industry
    Includes:
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Exports (2011-2025)
  • Imports (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Abattoir
  • A facility where animals, such as poultry, are slaughtered.
  • Conventionally Farmed Chicken
  • Broiler chickens farmed in barns.
  • Free-Range Poultry
  • Poultry that has been raised without cages and with a maximum bird to hectare ratio.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Poultry Processing in New Zealand market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Poultry Processing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Poultry Processing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Poultry Processing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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