Poultry Processing in New Zealand - Market Research Report

Poultry Processing industry trends (2014-2019)

poll Average industry growth 2014–2019: 1.7%

The Poultry Processing industry has modestly grown over the past five years. While beef and lamb consumption have fallen over the past five years, poultry meat consumption has increased. Rising health consciousness has fuelled this trend as lean poultry meat is typically considered healthier than red meat alternatives. In particular, fast-food chicken sales have grown over the period, increasing demand for processed meat from major food-service suppliers, such as Tegel and Inghams. Increased access to export markets, where poultry products attract a premium, has further boosted the industry's performance. Overall, industry revenue is expected to grow at an annualised 1.1% over the five years through 2019-20, to reach $1.5 billion. Revenue growth of 1...
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Poultry Processing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Poultry Processing industry is anticipated to expand over the next five years. Per capita poultry consumption is projected to continue growing, while beef and lamb consumption are forecast to decline. Increasing health consciousness is likely to fuel this trend as poultry is promoted and perceived as a healthier protein alternative to red meat. In addition, as consumer awareness of the raising conditions of poultry increases, free-range options are likely to become more popular. Since free-range poultry attracts a higher price, this trend is likely to drive industry revenue growth. Increasing capital investment by major players, greater export market penetration and a slow rise in demand for organic poultry products, which also attract a premium,...
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Poultry Processing industry statistics

  • attach_money Market Size: $1bn
  • business Number of Businesses: 29
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 4,674

Biggest companies in the Poultry Processing industry

The companies holding the largest market share in the Poultry Processing in New Zealand industry include Tegel Group Holdings Limited, Inghams Group Limited, Van Den Brink Poultry Limited and Turk's Poultry Farm Limited.

  • pie_chart Tegel Group Holdings Limited Market Share: x.x%
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  • pie_chart Inghams Group Limited Market Share: x.x%
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  • pie_chart Van Den Brink Poultry Limited Market Share: x.x%
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  • pie_chart Turk's Poultry Farm Limited Market Share: x.x%
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What is Poultry Processing industry?

Industry Definition

Industry operators primarily process live poultry (including chickens, turkeys and ducks) into cuts and value-added processed poultry products. Industry activity ranges from abattoir operation and dressing to poultry meat and frozen poultry manufacturing and packing.

Industry Products and Services

  • Conventionally farmed chicken sold to wholesalers
  • Conventionally farmed chicken sold to other markets
  • Free-range and organic chicken
  • Other poultry
  • All Others

Industry Activities

  • Chicken processing
  • Frozen poultry manufacturing
  • Poultry abattoir operation
  • Poultry meat packing
  • Domestic fowl processing (e.g. duck, goods, turkey)
  • Poultry meat processing (including canning)
  • Poultry meat or bone meal manufacturing

Market research report - table of contents

Industry Definition

Industry operators primarily process live poultry (including chickens, turkeys and ducks) into cuts and value-added processed poultry products. Industry activity ranges from abattoir operation and dressing to poultry meat and frozen poultry manufacturing and packing.

Main Activities

  • Chicken processing
  • Frozen poultry manufacturing
  • Poultry abattoir operation
  • Poultry meat packing
  • Domestic fowl processing (e.g. duck, goods, turkey)
  • Poultry meat processing (including canning)
  • Poultry meat or bone meal manufacturing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The amount of poultry consumed per capita directly influences demand for processed poultry products. When per capita poultry consumption rises, demand for...
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Poultry consumption
Demand from supermarket and grocery stores
Domestic price of poultry
Domestic price of beef

Current Performance

Industry structure
International trade
 Chart: Revenue Growth

Industry Outlook

Major players
Industry structure
 Table: Poultry Processing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Poultry Processing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Meat, Poultry and Smallgoods Wholesaling in New Zealand
General Line Grocery Wholesaling in New Zealand
Specialised Grocery Retailing in New Zealand
Supermarkets, Grocery Stores and Convenience Stores in New Zealand
Fast Food and Takeaway Food Services in New Zealand


Key Selling Industries

Poultry Meat and Egg Farming in New Zealand
Paper Product Wholesaling in New Zealand





Products & Services

The Poultry Processing industry primarily generates revenue through the production of conventionally farmed chicken products. Conventionally farmed chicke...
Retailers
Food-service establishments
Export markets
Other


Demand Determinants

Several factors such as poultry consumption, meat prices, disposable incomes and consumer preferences, influence industry demand. Poultry consumption is a...
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Major Markets

Retailers
Food-service establishments
Export markets
Other



 Chart: Major Market Segmentation for the Poultry Processing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Poultry Processing industry is highly concentrated, with the four largest operators accounting for over 80% of industry revenue. While the major playe...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Poultry Processing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Poultry Processing in New Zealand - Market Research Report Industry

Industry Globalization

Tegel Group Holdings Limited is a New Zealand-based company that primarily processes, markets and distributes poultry products domestically and abroad, in...
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Tegel

 Table: Tegel - financial performance

Ingham's

 Table: Ingham's - financial performance

Brink's NZ chicken

 Table: Brink's NZ chicken - financial performance

Turk's Poultry

 Table: Turk's Poultry - financial performance

Capital Intensity

The Poultry Processing industry is moderately capital-intensive. In 2019-20, for every dollar spent on wages, an estimated $0.18 is invested in capital eq...
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 Chart: Level of Capital Intensity for the Poultry Processing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Poultry Processing in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

ABATTOIR

CONVENTIONALLY FARMED CHICKEN

FREE-RANGE POULTRY

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Poultry Processing industry?

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This report on Poultry Processing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Poultry Processing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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