Taking a turn: Volatile turnoff rates have led to significant revenue fluctuations

IBISWorld’s Meat Processing in New Zealand market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Threats & Opportunities

  • Varying conditions at the farm gate have contributed to fluctuating turnoff rates
  • Difficulties in the dairy sector contributed to a sharp rise in cattle turnoff rates
  • Average profit margins across the industry are projected to rise over the next five years

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    Industry Analysis & Industry Trends

    The Meat Processing industry has endured substantial volatility over the past five years. Varying turnoff rates at the farm level have contributed to fluctuations in the volume of beef, veal and sheep meat produced over the period. Additionally, demand from downstream export markets, such as the United States and China, has fluctuated, largely due to movements in the New Zealand dollar, which affects the affordability of New Zealand meat products in these markets. Overall, industry revenue is expected to rise at an annualised 0.4% over the five years through 2017-18, with revenue swings largely counteracting each other. Rises in domestic meat prices, and beef and veal production are expected to lift industry revenue by 1.9% during 2017-18, to $8.7 billion...

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    Industry Report - Industry Key Buyers Chapter

    The Meat Processing industry exhibits moderate market share concentration, with the four largest operators expected to account for just under 70% of industry revenue in 2017-18. The four largest industry operators, Silver Fern Farms, the Alliance Group, ANZCO Foods and the Talley's Group, are all export-focused meat processors that operate on a large scale and benefit from strong economies of scale. In addition to the major players and similar export-oriented processors, the industry contains medium-sized players that focus on the domestic market, and small-scale processors that service a local region or focus on niche products, such as goat meat. Over the past five years, market share concentration has increased slightly due to rising demand from export markets, such as China.


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    Additional Insights for the Meat Processing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Meat Processing Industry are

  • Automation - reduces costs, particularly those associated with labour
  • Establishment of export markets
  • Must comply with government regulations
  • IBISWorld analysts also discuss how external factors such as Domestic price of meat and Trade-weighted index in the Meat Processing industry impact industry performance..

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    New Zealand Special Report

    Industry Products

    What is the Meat Processing in New Zealand Industry?

    Industry operators primarily slaughter animals, and bone, freeze, preserve or pack meat products (excluding poultry). Operators that primarily manufacture meat from by-products (except poultry), and render lard or tallow are also included.

    Industry Products
    Beef and veal
    Sheep meat
    Pig meat
    Venison and other meats
    Industry Activities
    Abattoir operation
    Animal meat packaging and freezing
    Lard or tallow rendering
    Unrefined animal oil or fat
    Meat packaging (excluding poultry)

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Domestic price of meat
  • Trade-weighted index
  • Beef and veal production
  • Sheep meat production

  • Current Performance
  • Meat production
  • International influences
  • Profit and structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Meat production
  • International markets
  • Table: Meat Processing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Meat Processing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Meat, Poultry and Smallgoods Wholesaling in New Zealand
  • General Line Grocery Wholesaling in New Zealand
  • Specialised Grocery Retailing in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Cafes and Restaurants in New Zealand

  • Key Selling Industries
  • Beef Cattle Farming in New Zealand
  • Deer, Pig and Other Livestock Farming in New Zealand
  • Sheep Farming in New Zealand

  • Products & Services
  • Beef and veal
  • Sheep meat
  • Pig meat
  • Venison and other meats
  • Chart: Meat Processing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other export markets
  • Exports to the United States
  • Wholesalers
  • Retailers
  • Other markets
  • Chart: Major Market Segmentation for the Meat Processing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Meat Processing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Meat Processing Industry

  • Industry Globalization
    Major Companies
    Silver Fern Farms Co-operative LimitedAlliance Group LimitedANZCO Foods LimitedTalley's Group Limited
  • Table: Silver Fern Farms Co-operative Limited - financial performance
  • Table: Alliance Group Limited - financial performance
  • Table: ANZCO Foods Limited - financial performance
  • Table: Talley's Group Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Meat Processing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Meat Processing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A lamb between weaning and first shearing.
  • Hormonal Growth Promotants
  • Supplements of naturally occurring hormones.
  • Turnoff Rate
  • The number of livestock farmers sell for slaughter.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Meat Processing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Meat Processing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Meat Processing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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