Beefing up: Demand from export markets has supported industry revenue growth

The Meat Processing industry's revenue has grown over the past five years. However, varying turnoff rates at the farm level have contributed to fluctuations in the volume of beef, veal and sheep meat produced over the period, limiting the industry's expansion. Additionally, demand from downstream export markets, such as the United States and China, has fluctuated over the period. These fluctuations are largely due to movements in the New Zealand dollar, which affects the affordability of New Zealand meat products in these markets. Overall, industry revenue is expected to rise at an annualised 2.5% over the five years through 2019-20, to reach $10.0 billion. An increase in sheep meat production and growing demand from export markets are expected to lift industry revenue by more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25

Industry Threats & Opportunities

  • Varying conditions at the farm gate have contributed to fluctuating turnoff rates
  • Profitability varies immensely across the industry due to varying reliance on production inputs
  • Average profit margins across the industry are projected to rise over the next five years
  • Industry Report - Starting a New Business Chapter

    The Meat Processing industry is characterised by moderate barriers to entry, and these have remained largely steady over the past five years. Potential players face significant initial establishment costs, including purchasing land and constructing a processing facility. These costs can be reduced by acquiring or leasing an already constructed processing facility. As meat processing is characterised by large-volume production of low per-unit value products, generating economies of scale helps reduce per-unit costs and generate profit. Generating economies of scale can be costly for new firms, as it requires significant capital investment. However, generating economies of scale is less important to small-scale players focusing on niche products, such as goat meat...purchase to read more.

    Additional Insights for the Meat Processing Industry

    IBISWorld has determined the most important Key Success Factors for the Meat Processing are:

  • Automation - reduces costs, particularly those associated with labour
  • Establishment of export markets
  • Must comply with government regulations
  • IBISWorld analysts also discuss how external factors such as Domestic price of meat and Trade-weighted index in the Meat Processing industry impact industry performance..

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    What's in this report

    What is the Meat Processing in New Zealand Industry?

    Industry operators primarily slaughter animals, and bone, freeze, preserve or pack meat products (excluding poultry). Operators that primarily manufacture meat from by-products (except poultry), and render lard or tallow are also included in the industry.

    Industry Products
  • Beef and veal
  • Sheep meat
  • Other meats
  • Industry Activities
  • Abattoir operation
  • Animal meat packaging and freezing
  • Lard or tallow rendering
  • Unrefined animal oil or fat
  • Meat packaging (excluding poultry)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Domestic price of meat
  • Trade-weighted index
  • Beef and veal production
  • Sheep meat production
  • Meat consumption

  • Current Performance
  • Meat production
  • International influences
  • Profit and structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Meat production
  • International markets
  • Table: Meat Processing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Meat Processing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Meat, Poultry and Smallgoods Wholesaling in New Zealand
  • General Line Grocery Wholesaling in New Zealand
  • Specialised Grocery Retailing in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Cafes and Restaurants in New Zealand

  • Key Selling Industries
  • Beef Cattle Farming in New Zealand
  • Deer, Pig and Other Livestock Farming in New Zealand
  • Sheep Farming in New Zealand

  • Products & Services
  • Beef and veal
  • Sheep meat
  • Other meats
  • Chart: Meat Processing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Other export markets
  • Exports to the United States
  • Wholesalers
  • Retailers
  • Other markets
  • Chart: Major Market Segmentation for the Meat Processing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Meat Processing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Meat Processing Industry

  • Industry Globalization
    Silver Fern Farms Co-operative Limited, Alliance Group Limited, ANZCO Foods Limited, Talley's Group Limited,
  • Table: Silver Fern Farms Co-operative Limited - financial performance
  • Table: Alliance Group Limited - financial performance
  • Table: ANZCO Foods Limited - financial performance
  • Table: Talley's Group Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Meat Processing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Meat Processing Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Exports (2011-2025)
  • Imports (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A lamb between weaning and first shearing.
  • Hormonal Growth Promotants
  • Supplements of naturally occurring hormones.
  • Turnoff Rate
  • The number of livestock farmers sell for slaughter.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Meat Processing in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Meat Processing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Meat Processing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Meat Processing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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