Fruit and Vegetable Processing in New Zealand - Market Research Report

Fruit and Vegetable Processing industry trends (2014-2019)

poll Average industry growth 2014–2019: -3.0%

Operators in the Fruit and Vegetable Processing industry have faced challenging conditions over the past five years. Increased domestic fruit and vegetable prices has created opportunities for low-priced imported goods to take a greater share of domestic demand over the past five years. Fruits and vegetables have been increasingly diverted to fresh and export markets, which has reduced the supply available to industry operators. While rising health consciousness has increased domestic consumption of fruit and vegetables, fresh produce has accounted for a large share of this increase. The benefits of increasing health consciousness for fruit and vegetable processors have largely been limited to products that are specifically promoted as healthy. Indus...
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Fruit and Vegetable Processing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Operators in the Fruit and Vegetable Processing industry are expected to face mixed conditions over the next five years. A forecast depreciation of the New Zealand dollar will reduce the price of domestically processed fruit and vegetable products in foreign markets. This trend is expected to spur industry export growth and slow the pace of import penetration. Consumers are expected to become increasingly health conscious and time poor over the period, forcing the industry to adapt product offerings in response to these trends. Processors are expected to invest in and promote value-added premium products to stimulate growth, attract higher prices and improve profitability. However, competition is expected to remain high among industry operators, subs...
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Fruit and Vegetable Processing industry statistics

  • attach_money Market Size: $2bn
  • business Number of Businesses: 130
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 4,011

Biggest companies in the Fruit and Vegetable Processing industry

The companies holding the largest market share in the Fruit and Vegetable Processing in New Zealand industry include H J Heinz Company (New Zealand) Limited and Weyville Holdings Limited.

  • pie_chart H J Heinz Company (New Zealand) Limited Market Share: x.x%
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  • pie_chart Weyville Holdings Limited Market Share: x.x%
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What is Fruit and Vegetable Processing industry?

Industry Definition

Industry operators primarily process fruit and vegetables into a range of goods, including sauces and condiments, soups, frozen and dehydrated fruits and vegetables, mixed meat and vegetable products, and non-dairy based baby foods. Processing methods include freezing, drying and dehydrating (excluding sun drying), pickling or otherwise preserving, bottling and canning.

Industry Products and Services

  • Dried, canned, bottled and frozen fruit
  • Dried, canned, bottled and frozen vegetables
  • Sauces and condiments
  • Jams, marmalades and other spreads
  • Soups
  • Other products

Industry Activities

  • Vegetable freezing
  • Fruit drying and freezing
  • Fruit and vegetable based condiment production
  • Shelf-stable fruit and vegetable production
  • Pickling of fruit and vegetable products
  • Soup production
  • Other fruit and vegetable processing

Market research report - table of contents

Industry Definition

Industry operators primarily process fruit and vegetables into a range of goods, including sauces and condiments, soups, frozen and dehydrated fruits and vegetables, mixed meat and vegetable products, and non-dairy based baby foods. Processing methods include freezing, drying and dehydrating (excluding sun drying), pickling or otherwise preserving, bottling and canning.

Main Activities

  • Vegetable freezing
  • Fruit drying and freezing
  • Fruit and vegetable based condiment production
  • Shelf-stable fruit and vegetable production
  • Pickling of fruit and vegetable products
  • Soup production
  • Other fruit and vegetable processing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Apparent fruit and vegetable consumption reflects the per capita amount of fresh and processed fruit and vegetables consumed in New Zealand, including dom...
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Apparent fruit and vegetable consumption
Demand from supermarket and grocery stores
Trade-weighted index
Domestic price of fruit

Current Performance

Industry structure
International trade
 Chart: Revenue Growth

Industry Outlook

Product development
Consumer trends
 Table: Fruit and Vegetable Processing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Fruit and Vegetable Processing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

General Line Grocery Wholesaling in New Zealand
Supermarkets, Grocery Stores and Convenience Stores in New Zealand
Cafes and Restaurants in New Zealand




Key Selling Industries

Grape Growing in New Zealand
Kiwifruit and Berry Growing in New Zealand
Vegetable Growing in New Zealand
Apple, Citrus and Other Fruit and Nut Growing in New Zealand



Products & Services

Operators in the Fruit and Vegetable Processing industry produce a range of fruit and vegetable products, including dried, canned, bottled and frozen frui...
Grocery wholesalers
Retailers
Food-service establishments
Other food manufacturers


Demand Determinants

Several consumer factors, such as disposable incomes and consumer preferences, influence demand for industry products. In addition, the presence of import...
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Major Markets

Grocery wholesalers
Retailers
Food-service establishments
Other food manufacturers



 Chart: Major Market Segmentation for the Fruit and Vegetable Processing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Fruit and Vegetable Processing industry exhibits moderate market share concentration, with the four largest operators expected to account for more tha...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Fruit and Vegetable Processing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Fruit and Vegetable Processing in New Zealand - Market Research Report Industry

Industry Globalization

H J Heinz Company (New Zealand) Limited is the local subsidiary of the US-based Kraft Heinz Company. The parent company is one of the world's largest food...
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H J Heinz Company (New Zealand)

 Table: H J Heinz Company (New Zealand) - financial performance

McCain Foods (NZ)

 Table: McCain Foods (NZ) - financial performance

Capital Intensity

The Fruit and Vegetable Processing industry is moderately capital intensive. For every dollar invested in capital across the industry, an estimated $3.36 ...
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 Chart: Level of Capital Intensity for the Fruit and Vegetable Processing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Fruit and Vegetable Processing in New Zealand Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Fruit and Vegetable Processing industry?

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This report on Fruit and Vegetable Processing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Fruit and Vegetable Processing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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