Dried out: Price competition from private-label products has negatively affected revenue

Changing consumer preferences have had a strong effect on the Cured Meat and Smallgoods Manufacturing industry over the past five years. Consumer demand for premium products has increased over the period, which has supported industry revenue. However, growing consumer concerns regarding obesity and high blood pressure have weakened demand for industry products that are high in fat and salt, such as salami and bacon. As a result, many consumers have switched to healthier substitute products, such as fresh poultry. Industry operators have responded to this trend by introducing a larger range of healthier cured meat and smallgoods products, such as salt-reduced ham and low-fat bacon. Overall, industry revenue is expected to decline at an annualised 0.9%...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Competition from supermarket private-label brands has led many operators to lower their prices
  • Growing consumer demand for premium industry products has boosted industry profitability
  • Rising demand for premium products that command higher prices will support industry growth
  • Industry Report - Industry Locations Chapter

    The majority of industry companies are based in the Auckland and Canterbury regions, which collectively account for approximately half of the total number of industry establishments. Many players are located in Auckland due to the region’s large population and proximity to key downstream markets. The Canterbury region is attractive to cured meat and smallgoods producers, due to the significant pig farming operations in the area. Being close to inputs or downstream markets reduces transport costs for industry companies. The Manawatu-Whanganui, Waikato and Hawke’s Bay regions also account for significant shares of industry establishments, in part due to the pig farming operations occurring in these locations...purchase to read more.

    Additional Insights for the Cured Meat and Smallgoods Manufacturing Industry

    IBISWorld has determined the most important Key Success Factors for the Cured Meat and Smallgoods Manufacturing are:

  • Supply contracts in place for key inputs
  • Economies of scale
  • Upstream vertical integration (ownership links)
  • IBISWorld analysts also discuss how external factors such as Demand from supermarkets, grocery stores and convenience stores and Domestic price of meat in the Cured Meat and Smallgoods Manufacturing industry impact industry performance..

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    What's in this report

    What is the Cured Meat and Smallgoods Manufacturing in New Zealand Industry?

    Industry companies primarily manufacture cured and preserved meats, such as bacon or ham, and smallgoods or prepared meat products that are not classified elsewhere. Meat is cured using salting, drying, pickling or smoking techniques.

    Industry Products
  • Ham
  • Bacon
  • Sausages
  • Other deli meats
  • Other products
  • Industry Activities
  • Bacon (including canned)
  • Corned meat (including canned)
  • Ham (including canned)
  • Smallgoods (including poultry)
  • Hamburger
  • Meat specialities
  • Pate (except fish)
  • Croquette (except poultry)
  • Blood pudding
  • Sausage (except canned)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from supermarkets, grocery stores and convenience stores
  • Domestic price of meat
  • Real household disposable income
  • Health consciousness

  • Current Performance
  • Revenue and profitability
  • Competitive pressures
  • International trade
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Profitability
  • Product development
  • International trade
  • Industry structure
  • Table: Cured Meat and Smallgoods Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Cured Meat and Smallgoods Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Meat, Poultry and Smallgoods Wholesaling in New Zealand
  • General Line Grocery Wholesaling in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Cafes and Restaurants in New Zealand

  • Key Selling Industries
  • Deer, Pig and Other Livestock Farming in New Zealand
  • Meat Processing in New Zealand

  • Products & Services
  • Ham
  • Other deli meats
  • Sausages
  • Bacon
  • Other products
  • Chart: Cured Meat and Smallgoods Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Grocery wholesalers
  • Grocery retailers
  • Food-service establishments
  • Export markets
  • Chart: Major Market Segmentation for the Cured Meat and Smallgoods Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Cured Meat and Smallgoods Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Cured Meat and Smallgoods Manufacturing Industry

  • Industry Globalization
    Hellers Limited, Premier Beehive NZ,
  • Table: Hellers Limited - financial performance
  • Table: Premier Beehive NZ - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Cured Meat and Smallgoods Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Cured Meat and Smallgoods Manufacturing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Air-dried and salt-cured beef that is sliced thin and typically served as an appetizer.
  • Private-Label
  • A product purchased from a contracted manufacturer by a retailer or supplier and sold under the retailer's brand name.
  • Prosciutto
  • A cured Italian ham, which is usually sliced thin.
  • Smallgoods
  • Manufactured small meat products such as salami and bacon.
  • What Our Customers Say

    Why buy this report?

    The Cured Meat and Smallgoods Manufacturing in New Zealand market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
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    This report on Cured Meat and Smallgoods Manufacturing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Cured Meat and Smallgoods Manufacturing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Cured Meat and Smallgoods Manufacturing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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