Cured Meat and Smallgoods Manufacturing in New Zealand - Market Research Report

Cured Meat and Smallgoods Manufacturing industry trends (2014-2019)

poll Average industry growth 2014–2019: -0.9%

Changing consumer preferences have had a strong effect on the Cured Meat and Smallgoods Manufacturing industry over the past five years. Consumer demand for premium products has increased over the period, which has supported industry revenue. However, growing consumer concerns regarding obesity and high blood pressure have weakened demand for industry products that are high in fat and salt, such as salami and bacon. As a result, many consumers have switched to healthier substitute products, such as fresh poultry. Industry operators have responded to this trend by introducing a larger range of healthier cured meat and smallgoods products, such as salt-reduced ham and low-fat bacon. Overall, industry revenue is expected to decline at an annualised 0.9%...
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Cured Meat and Smallgoods Manufacturing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Cured Meat and Smallgoods Manufacturing industry is projected to grow modestly over the next five years. Rising demand for premium products that command higher prices is anticipated to support industry growth over the period. In addition, demand from supermarkets and grocery stores is forecast to rise over the next five years, stimulating downstream demand. However, growing competition from healthier substitute products and supermarket private-label brands will likely place pressure on industry operators and limit industry growth over the period. Industry revenue is projected to grow at an annualised X.X% over the five years through XXX-XX, to $XX.X million. Profitability Industry profitability is forecast to increase marginally over the next f...
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Cured Meat and Smallgoods Manufacturing industry statistics

  • attach_money Market Size: $937m
  • business Number of Businesses: 80
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,291

Biggest companies in the Cured Meat and Smallgoods Manufacturing industry

The companies holding the largest market share in the Cured Meat and Smallgoods Manufacturing in New Zealand industry include Hellers Limited and Premier Beehive NZ.

  • pie_chart Hellers Limited Market Share: x.x%
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  • pie_chart Premier Beehive NZ Market Share: x.x%
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What is Cured Meat and Smallgoods Manufacturing industry?

Industry Definition

Industry companies primarily manufacture cured and preserved meats, such as bacon or ham, and smallgoods or prepared meat products that are not classified elsewhere. Meat is cured using salting, drying, pickling or smoking techniques.

Industry Products and Services

  • Ham
  • Bacon
  • Sausages
  • Other deli meats
  • Other products

Industry Activities

  • Bacon manufacturing (including canned)
  • Corned meat manufacturing (including canned)
  • Ham manufacturing (including canned)
  • Smallgoods manufacturing (including poultry)
  • Hamburger manufacturing
  • Meat specialities manufacturing
  • Pate manufacturing (except fish)
  • Croquette manufacturing (except poultry)
  • Blood pudding manufacturing
  • Sausage manufacturing (except canned)

Market research report - table of contents

Industry Definition

Industry companies primarily manufacture cured and preserved meats, such as bacon or ham, and smallgoods or prepared meat products that are not classified elsewhere. Meat is cured using salting, drying, pickling or smoking techniques.

Main Activities

  • Bacon manufacturing (including canned)
  • Corned meat manufacturing (including canned)
  • Ham manufacturing (including canned)
  • Smallgoods manufacturing (including poultry)
  • Hamburger manufacturing
  • Meat specialities manufacturing
  • Pate manufacturing (except fish)
  • Croquette manufacturing (except poultry)
  • Blood pudding manufacturing
  • Sausage manufacturing (except canned)

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Industry operators generate a significant amount of revenue through supermarkets, grocery stores and convenience stores. Growing demand from this market t...
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Demand from supermarkets, grocery stores and convenience stores
Domestic price of meat
Real household disposable income
Health consciousness

Current Performance

Competitive pressures
International trade
Industry structure
 Chart: Revenue Growth

Industry Outlook

Product development
International trade
Industry structure
 Table: Cured Meat and Smallgoods Manufacturing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Cured Meat and Smallgoods Manufacturing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Meat, Poultry and Smallgoods Wholesaling in New Zealand
General Line Grocery Wholesaling in New Zealand
Supermarkets, Grocery Stores and Convenience Stores in New Zealand
Cafes and Restaurants in New Zealand



Key Selling Industries

Meat Processing in New Zealand
Deer, Pig and Other Livestock Farming in New Zealand





Products & Services

Operators in the Cured Meat and Smallgoods Manufacturing industry produce a range of cured meats and smallgoods, including ham, bacon and sausages. Changi...
Grocery retailers
Food-service establishments
Export markets



Demand Determinants

Several factors influence demand for cured meat and smallgoods, including disposable incomes, consumer sentiment, health consciousness and consumer prefer...
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Major Markets

Grocery retailers
Food-service establishments
Export markets




 Chart: Major Market Segmentation for the Cured Meat and Smallgoods Manufacturing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Cured Meat and Smallgoods Manufacturing industry exhibits moderate market share concentration, with the two largest operators expected to account for ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Cured Meat and Smallgoods Manufacturing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Cured Meat and Smallgoods Manufacturing in New Zealand - Market Research Report Industry

Industry Globalization

Hellers Limited is a food product manufacturer that primarily produces smallgoods and cured meats. The locally owned company is set to sell a controlling ...
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Hellers

 Table: Hellers - financial performance

Premier Beehive

 Table: Premier Beehive - financial performance

Capital Intensity

The Cured Meat and Smallgoods Manufacturing industry displays moderate capital intensity. For every dollar spent on wages in 2018-19, industry operators w...
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 Chart: Level of Capital Intensity for the Cured Meat and Smallgoods Manufacturing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Cured Meat and Smallgoods Manufacturing in New Zealand Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BRESAOLA

PRIVATE-LABEL

PROSCIUTTO

SMALLGOODS

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Cured Meat and Smallgoods Manufacturing in New Zealand:

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  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
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  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Cured Meat and Smallgoods Manufacturing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
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