Bread Production in New Zealand - Market Research Report

Bread Production industry trends (2014-2019)

poll Average industry growth 2014–2019: -0.2%

Operators in the Bread Production industry have faced numerous challenges over the past five years. Changing dietary and food consumption patterns due to rising health awareness, have significantly affected the industry, as many consumers have reduced carbohydrate consumptions, including breads. Moreover, consumers that are continuing to purchase bread are increasingly preferring unpackaged, freshly baked artisanal bread, such as sourdough and rye bread, rather than the traditional factory-baked packaged loaf of sliced white bread. Therefore, not only are factory-based bread manufacturers contending with a smaller market for bread, they are also losing market share to rival bread producers. These rival producers include hot bread shops, specialty art...
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Bread Production industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The success of the Bread Production industry over the next five years is anticipated to depend on operators' ability to adjust to changes in the marketplace. Changing grain consumption trends and intensifying competitive pressures are projected to continue to challenge the industry. In response, industry operators will need to provide innovative products that cater to changing consumer dietary patterns and growing demand for healthier, low-carbohydrate bread options. Therefore, plant bakery manufacturers are anticipated to roll out an increasing array of multigrain, high-protein, fortified and low-carbohydrate breads instead of the traditional packaged white loaf. Other premium products such as organic, gluten-free breads, or breads free from artific...
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Bread Production industry statistics

  • attach_money Market Size: $866m
  • business Number of Businesses: 107
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 4,724

Biggest companies in the Bread Production industry

The companies holding the largest market share in the Bread Production in New Zealand industry include Goodman Fielder New Zealand Limited and Allied Foods (NZ) Limited.

  • pie_chart Goodman Fielder New Zealand Limited Market Share: x.x%
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  • pie_chart Allied Foods (NZ) Limited Market Share: x.x%
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What is Bread Production industry?

Industry Definition

Companies in the industry are mainly engaged in manufacturing leavened and unleavened bread from factory premises. Companies that produce bread dough (fresh or frozen), breadcrumbs or par-baked bread are also included. The industry excludes companies that manufacture bread and sell directly to consumers from the same premises.

Industry Products and Services

  • White bread and rolls
  • Other bread and rolls
  • Flat and savoury breads
  • Muffins, crumpets and sweet breads
  • Bread dough and other products

Industry Activities

  • Bread production (leavened or unleavened)
  • Bread roll production
  • Breadcrumbs production
  • Bread dough production (fresh or frozen)
  • Fruit loaf production
  • English muffin, panini, bagels and pita bread production

Market research report - table of contents

Industry Definition

Companies in the industry are mainly engaged in manufacturing leavened and unleavened bread from factory premises. Companies that produce bread dough (fresh or frozen), breadcrumbs or par-baked bread are also included. The industry excludes companies that manufacture bread and sell directly to consumers from the same premises.

Main Activities

  • Bread production (leavened or unleavened)
  • Bread roll production
  • Breadcrumbs production
  • Bread dough production (fresh or frozen)
  • Fruit loaf production
  • English muffin, panini, bagels and pita bread production

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Supermarkets, grocery stores and convenience stores are key stockists of bread and account for a sizeable portion of demand for industry produce. However,...
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Demand from supermarkets, grocery stores and convenience stores
Domestic price of wheat
Demand from catering services
Health consciousness

Current Performance

Changing consumption habits
Intensifying competitive forces
New product range
 Chart: Revenue Growth

Industry Outlook

Innovation
 Table: Bread Production in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Bread Production in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

General Line Grocery Wholesaling in New Zealand
Supermarkets, Grocery Stores and Convenience Stores in New Zealand
Cafes and Restaurants in New Zealand
Catering Services in New Zealand



Key Selling Industries

Fruit and Vegetable Processing in New Zealand
Cereal, Pasta and Baking Mix Manufacturing in New Zealand





Products & Services

The Bread Production industry produces a range of breads, from white packaged loaves and hamburger buns to paninis, bagels and naan breads. Some industry ...
Food-service industries
Exports markets
Route trade



Demand Determinants

Growing health consciousness and changing dietary patterns have dominated the Bread Production industry over the past five years. Consumer concerns about ...
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Major Markets

Food-service industries
Exports markets
Route trade




 Chart: Major Market Segmentation for the Bread Production in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Bread Production industry has a moderate degree of market share concentration. The industry is dominated by two major players, Goodman Fielder and Geo...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Bread Production in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Bread Production in New Zealand - Market Research Report Industry

Industry Globalization

Goodman Fielder New Zealand Limited is a food company operating in New Zealand, Australia and the Asia Pacific. The company is part of the wider Goodman F...
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Goodman Fielder

 Table: Goodman Fielder - financial performance

Allied Foods (NZ)

 Table: Allied Foods (NZ) - financial performance

Capital Intensity

The industry has moderate capital intensity, as measured by the capital to labour ratio. For every dollar spent on capital, an estimated $5.79 is spent on...
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 Chart: Level of Capital Intensity for the Bread Production in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Bread Production in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

ARTISAN BREAD

FORTIFIED BREAD

PLANT BAKERY

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Bread Production in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Bread Production in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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