Freshly baked: Bakers have developed new products to retain consumer interest in bread

The Bread Production industry has faced numerous challenges over the past five years, which have dragged down its performance. Changing dietary and food consumption patterns have significantly affected the industry, as many consumers have reduced their grain or carbohydrate consumption, including breads. Moreover, among the consumers that continue to purchase bread, there is now a growing preference for unpackaged, freshly baked artisanal bread, rather than the traditional factory-baked packaged loaf of sliced white bread. Therefore, not only are factory-based bread manufacturers contending with a smaller market for bread, they are also losing market share to rival bread more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Changing dietary and food consumption patterns have significantly affected the industry
  • In-store supermarket bakeries have contributed to downward price and volume pressures
  • Innovation and ongoing product development will be crucial to the industry’s success
  • Industry Report - Industry Key Buyers Chapter

    The Bread Production industry has a moderate degree of market share concentration. The industry is dominated by two major players, Goodman Fielder and George Weston, which supply branded packaged bread from their large-scale, multi-plant industrial bakery operations. These companies also produce private-label bread sold by the two major grocery chains, Progressive Enterprises (Countdown, Fresh Choice and Super Value) and Foodstuffs (New World and PAK'nSAVE). These two players are expected to generate close to 50% of industry revenue in 2018-19. The industry also comprises smaller regional players, several of which supply bread on behalf of the larger players within defined geographic markets to ensure nation-wide coverage for the major bread brands...purchase to read more.

    Additional Insights for the Bread Production Industry

    IBISWorld has determined the most important Key Success Factors for the Bread Production are:

  • Control of distribution arrangements
  • Supply contracts in place for key inputs
  • Economies of scale
  • IBISWorld analysts also discuss how external factors such as Demand from supermarkets, grocery stores and convenience stores and Domestic price of wheat in the Bread Production industry impact industry performance..

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    What's in this report

    What is the Bread Production in New Zealand Industry?

    Companies in the industry are mainly engaged in manufacturing leavened and unleavened bread from factory premises. Companies that produce bread dough (fresh or frozen), breadcrumbs or par-baked bread are also included. The industry excludes companies that manufacture bread and sell directly to consumers from the same premises.

    Industry Products
  • White bread and rolls
  • Other bread and rolls
  • Flat and savoury breads
  • Muffins, crumpets and sweet breads
  • Bread dough and other products
  • Industry Activities
  • Bread production (leavened or unleavened)
  • Bread roll production
  • Breadcrumbs production
  • Bread dough production (fresh or frozen)
  • Fruit loaf production
  • English muffin, panini, bagels and pita bread production
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from supermarkets, grocery stores and convenience stores
  • Domestic price of wheat
  • Demand from catering services
  • Health consciousness

  • Current Performance
  • Profit pressures
  • Intensifying competitive forces
  • New product range
  • Chart: Revenue Growth

  • Industry Outlook
  • Innovation

    for survival

  • Table: Bread Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Bread Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • General Line Grocery Wholesaling in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Cafes and Restaurants in New Zealand
  • Catering Services in New Zealand

  • Key Selling Industries
  • Cereal, Pasta and Baking Mix Manufacturing in New Zealand
  • Fruit and Vegetable Processing in New Zealand

  • Products & Services
  • Other bread and rolls
  • White bread and rolls
  • Flat and savoury breads
  • Bread dough and other products
  • Muffins, crumpets and sweet breads
  • Chart: Bread Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarkets and grocery stores
  • Food service industries
  • Exports
  • Route trade
  • Chart: Major Market Segmentation for the Bread Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Bread Production

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Bread Production Industry

  • Industry Globalization
    Goodman Fielder New Zealand Limited, Allied Foods (NZ) Limited,
  • Table: Goodman Fielder New Zealand Limited - financial performance
  • Table: Allied Foods (NZ) Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Bread Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Bread Production Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Artisan Bread
  • Specialty bread manufactured using traditional methods and recipes.
  • Fortified Bread
  • Bread with ingredients added to increase its nutritional value. Added nutrients can include iron, omega-3 or folate.
  • Plant Bakery
  • Bread production facilities where bread is manufactured on an industrial scale.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Bread Production in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Bread Production in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Bread Production in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Bread Production in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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