Cutting off the crust: Changing food consumption patterns have led to revenue declines

IBISWorld’s Bread Production in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Analysis & Industry Trends

The Bread Production industry has faced numerous challenges over the past five years, which have dragged down its performance. Changing dietary and food consumption patterns have significantly affected the industry, as many consumers have reduced their grain or carbohydrate consumption, including breads. Moreover, among the consumers that continue to purchase bread, there is now a growing preference for unpackaged, freshly baked artisanal bread, rather than the traditional factory-baked packaged loaf of sliced white bread. Therefore, not only are factory-based bread manufacturers contending with a smaller market for bread, they are also losing market share to rival bread producers...

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What is the Bread Production in New Zealand industry?

The Bread Production industry has faced numerous challenges over the past decade, which have negatively affected its performance. Changing dietary and lifestyle trends, including consumers’ growing preference for fresh, unpackaged bread have significantly threatened the industry, as has the increased availability of substitute foods. Competitive pressures have intensified over the past five years, with branded bread manufacturers hit hard by supermarket price wars and their $1.00 private-label bread. Supermarkets have also contributed to downward price and volume pressures for industry operators with new instore bakeries offering a growing array of freshly baked, unpackaged bread displayed in aesthetically pleasing settings...

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New Zealand Special Report

Products & Brands

Major products in this industry
White bread and rolls
Other bread and rolls
Flat and savoury breads
Muffins, crumpets and sweet breads
Bread dough and other products
Examples of brands in this Industry
Tip Top
Ploughmans Bakery
Quality Bakers

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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