Crummy base: Import competition and private-label products have caused revenue to crumble

The Biscuit Manufacturing industry has faced tough operating conditions over the past five years. Rising competition from supermarket's private label products, low-cost imports and changing consumer preferences have led to weaker sales and falling industry profitability over the period. While private-label products only account for approximately 15% of total sales in the downstream Supermarkets, Grocery Stores and Convenience Stores industry, grocery retailers are increasingly turning to private-label products to reduce prices. Private-label biscuits are typically cheaper than branded equivalents, and the expansion of supermarket private-label portfolios is putting pressure on operators to reduce more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25
Market Share of Companies

Industry Threats & Opportunities

  • Rising health consciousness has limited demand for products such as sweet biscuits
  • Imports have increased as a share of domestic demand over the past five years
  • Exports are expected to increase over the next five years, supporting industry growth
  • Industry Report - Starting a New Business Chapter

    The industry displays moderate barriers to entry which have remained stable over the past five years. Entry on a small scale to target a particular product niche is possible. However, to compete with imports and larger manufacturers, such as Griffin's Foods, new firms need to invest in commercial biscuit making machinery and facilities. Potential entrants also face high external competition from substitute products, such as potato chips, bakery products and non-factory made biscuits. While technological change is moderate, the industry is characterised by a high level of product development, with firms required to invest in product research and development to meet shifting consumer preferences. Mar...purchase to read more.

    Additional Insights for the Biscuit Manufacturing Industry

    IBISWorld has determined the most important Key Success Factors for the Biscuit Manufacturing are:

  • Effective product promotion
  • Supply contracts in place for key inputs
  • Economies of scope
  • IBISWorld analysts also discuss how external factors such as Health consciousness and Real household disposable income in the Biscuit Manufacturing industry impact industry performance..

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    What's in this report

    What is the Biscuit Manufacturing in New Zealand Industry?

    Industry operators manufacture biscuits in factories. Players also produce biscuit dough, ice cream cones and rusk. Companies that manufacture biscuits and sell directly to consumers from the same premises are excluded from the industry.

    Industry Products
  • Sweet biscuits
  • Crackers and crispbreads
  • Chocolate biscuits
  • Other products
  • Industry Activities
  • Biscuit (except pet food biscuits)
  • Biscuit dough
  • Ice cream cone or wafer
  • Rusk
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Health consciousness
  • Real household disposable income
  • Demand from supermarkets, grocery stores and convenience stores
  • Trade-weighted index

  • Current Performance
  • Revenue and profitability
  • Healthier biscuits
  • International trade
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue, profitability and participation
  • Private-label pressures
  • Changing consumer trends
  • Table: Biscuit Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Biscuit Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • General Line Grocery Wholesaling in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Catering Services in New Zealand

  • Key Selling Industries
  • Cheese, Butter and Milk Powder Manufacturing in New Zealand
  • Milk and Cream Processing in New Zealand
  • Polymer Film and Sheet Packaging Material Manufacturing in New Zealand

  • Products & Services
  • Crackers and crispbreads
  • Sweet biscuits
  • Chocolate biscuits
  • Other products
  • Chart: Biscuit Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers
  • Supermarkets and grocery stores
  • Export markets
  • Hospitality and catering operators
  • Other markets
  • Chart: Major Market Segmentation for the Biscuit Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Biscuit Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Biscuit Manufacturing Industry

  • Industry Globalization
    Griffin's Foods Limited,
  • Table: Griffin's Foods Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Biscuit Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Biscuit Manufacturing Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Exports (2011-2025)
  • Imports (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Goji Berries
  • A red edible berry that is perceived to have high health benefits.
  • Private Label
  • Product brands that are owned by the store they are sold in. These products are typically produced under contract by manufacturers for grocery retailers.
  • Rusk
  • A hard dry biscuit, often used as teething products for babies.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Biscuit Manufacturing in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Biscuit Manufacturing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Biscuit Manufacturing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Biscuit Manufacturing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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