Biscuit Manufacturing in New Zealand - Market Research Report

Biscuit Manufacturing industry trends (2014-2019)

poll Average industry growth 2014–2019: -0.2%

The Biscuit Manufacturing industry has faced tough operating conditions over the past five years. Rising competition from supermarket's private label products, low-cost imports and changing consumer preferences have led to weaker sales and falling industry profitability over the period. While private-label products only account for approximately 15% of total sales in the downstream Supermarkets, Grocery Stores and Convenience Stores industry, grocery retailers are increasingly turning to private-label products to reduce prices. Private-label biscuits are typically cheaper than branded equivalents, and the expansion of supermarket private-label portfolios is putting pressure on operators to reduce prices. Higher import penetration has also restricted...
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Biscuit Manufacturing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Biscuit Manufacturing industry is projected to recover over the next five years. Firms that focus on export markets, and that produce premium and healthy versions of industry products, are likely to grow over the period. Operators are also anticipated to introduce more premium products to appeal to consumers. However, competition from external sources is expected to put pressure on players' profit margins over the period. Revenue, profitability and participation Rising demand for premium and healthy industry products is likely to encourage operators to expand their range of healthy biscuits through product innovation. Biscuit manufacturers are expected to expand the range of savoury snacks and breakfast biscuits, and continue to include ingredi...
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Biscuit Manufacturing industry statistics

  • attach_money Market Size: $454m
  • business Number of Businesses: 22
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 1,343

Biggest companies in the Biscuit Manufacturing industry

The companies holding the largest market share in the Biscuit Manufacturing in New Zealand industry include Griffin's Foods Limited.

  • pie_chart Griffin's Foods Limited Market Share: x.x%
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What is Biscuit Manufacturing industry?

Industry Definition

Industry operators manufacture biscuits in factories. Players also produce biscuit dough, ice cream cones and rusk. Companies that manufacture biscuits and sell directly to consumers from the same premises are excluded from the industry.

Industry Products and Services

  • Sweet biscuits
  • Crackers and crispbreads
  • Chocolate biscuits
  • Other products
  • All Others

Industry Activities

  • Biscuit manufacturing (except pet food biscuits)
  • Biscuit dough manufacturing
  • Ice cream cone or wafer manufacturing
  • Rusk manufacturing

Market research report - table of contents

Industry Definition

Industry operators manufacture biscuits in factories. Players also produce biscuit dough, ice cream cones and rusk. Companies that manufacture biscuits and sell directly to consumers from the same premises are excluded from the industry.

Main Activities

  • Biscuit manufacturing (except pet food biscuits)
  • Biscuit dough manufacturing
  • Ice cream cone or wafer manufacturing
  • Rusk manufacturing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Biscuits are often perceived to be unhealthy snack foods, and many products are high in fat and sugar. Health and wellness trends therefore influence cons...
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Health consciousness
Real household disposable income
Demand from supermarkets, grocery stores and convenience stores
Trade-weighted index

Current Performance

Healthier biscuits
International trade
Industry structure
 Chart: Revenue Growth

Industry Outlook

Private-label pressures
Changing consumer trends
 Table: Biscuit Manufacturing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Biscuit Manufacturing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

General Line Grocery Wholesaling in New Zealand
Supermarkets, Grocery Stores and Convenience Stores in New Zealand
Catering Services in New Zealand




Key Selling Industries

Milk and Cream Processing in New Zealand
Polymer Film and Sheet Packaging Material Manufacturing in New Zealand
Cheese, Butter and Milk Powder Manufacturing in New Zealand




Products & Services

The Biscuit Manufacturing industry's products can be divided into sweet and savoury biscuits, crackers and crispbreads, chocolate biscuits, and other prod...
Supermarkets and grocery stores
Export markets
Hospitality and catering operators
Other markets


Demand Determinants

Demand for biscuits depends on a range of factors including incomes, consumer attitudes and the price of key inputs used in the manufacturing process. Dem...
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Major Markets

Supermarkets and grocery stores
Export markets
Hospitality and catering operators
Other markets



 Chart: Major Market Segmentation for the Biscuit Manufacturing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Biscuit Manufacturing industry exhibits a moderate level of market share concentration, with the top four players expected to account for less than 60...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Biscuit Manufacturing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Biscuit Manufacturing in New Zealand - Market Research Report Industry

Industry Globalization

Griffin's Foods Limited is a snack food company based in Auckland. The company is currently owned by the Philippines-based, Universal Robina Corporation (...
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Griffin's Food Company

 Table: Griffin's Food Company - financial performance

Capital Intensity

The Biscuit Manufacturing industry displays moderate capital intensity. For every dollar spent on capital in the current year, an estimated $5.49 will be ...
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 Chart: Level of Capital Intensity for the Biscuit Manufacturing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Biscuit Manufacturing in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

GOJI BERRIES

PRIVATE LABEL

RUSK

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Biscuit Manufacturing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Biscuit Manufacturing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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