Cookie cutter competition: Low-cost imports and private-label products have limited growth

The Biscuit Manufacturing industry has grown slowly over the past five years. Consumers are becoming increasingly health conscious, and reducing sugar and fat in their diets. As biscuits are a snack food that often contain significant amounts of sugar and fat, rising health consciousness has limited demand for industry products, particularly sweet biscuits. Rising import penetration has also restricted industry revenue growth over the past five years. In addition to traditional imports from Australia, the domestic market is being increasingly supplied by biscuits made in China and other Asian countries. Biscuits manufactured in China are often more competitively priced than domestically produced branded products, as the producers often benefit from having lower operating more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Rising health consciousness is limiting demand for industry products, particularly sweet biscuits
  • Imports have increased as a share of domestic demand over the past five years
  • Exports are expected to increase over the next five years, supporting industry growth
  • Industry Report - Industry SWOT Analysis Chapter

    The Biscuit Manufacturing industry is in the decline stage of its life cycle. Industry value added (IVA), a measure of the industry's contribution to the wider economy, is projected to decrease at an annualised 1.2% over the 10 years through 2023-24. This represents a significant underperformance relative to the economy, with GDP forecast to grow at an annualised 2.9% over the same period. The industry's diminishing contribution to the economy, coupled with falling industry participation, is typical of an industry in decline.Biscuit manufacturers are struggling as consumers increasingly opt for healthier snack foods, such as fresh fruit. Players are also contending with rising competition from low-cost Chinese imports, which is putting pressure on players to reduce prices. Low...purchase to read more.

    Additional Insights for the Biscuit Manufacturing Industry

    IBISWorld has determined the most important Key Success Factors for the Biscuit Manufacturing are:

  • Effective product promotion
  • Supply contracts in place for key inputs
  • Economies of scope
  • IBISWorld analysts also discuss how external factors such as Health consciousness and Real household disposable income in the Biscuit Manufacturing industry impact industry performance..

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    What's in this report

    What is the Biscuit Manufacturing in New Zealand Industry?

    Industry operators manufacture biscuits in factories. Players also produce biscuit dough, ice cream cones and rusk. Companies that manufacture biscuits and sell directly to consumers from the same premises are excluded from the industry.

    Industry Products
  • Sweet biscuits
  • Crackers and crispbreads
  • Chocolate biscuits
  • Other products
  • Industry Activities
  • Biscuit (except pet food biscuits)
  • Biscuit dough
  • Ice cream cone or wafer
  • Rusk
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Health consciousness
  • Real household disposable income
  • Demand from supermarkets, grocery stores and convenience stores
  • Trade-weighted index

  • Current Performance
  • Revenue and profitability
  • International trade
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue, profitability and participation
  • Changing consumer trends
  • Private-label pressures
  • Table: Biscuit Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Biscuit Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • General Line Grocery Wholesaling in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Catering Services in New Zealand

  • Key Selling Industries
  • Cheese, Butter and Milk Powder Manufacturing in New Zealand
  • Milk and Cream Processing in New Zealand
  • Polymer Film and Sheet Packaging Material Manufacturing in New Zealand

  • Products & Services
  • Sweet biscuits
  • Crackers and crispbreads
  • Chocolate biscuits
  • Other products
  • Chart: Biscuit Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers
  • Supermarkets and grocery stores
  • Export markets
  • Hospitality and catering operators
  • Other markets
  • Chart: Major Market Segmentation for the Biscuit Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Biscuit Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Biscuit Manufacturing Industry

  • Industry Globalization
    Griffin's Foods Limited,
  • Table: Griffin's Foods Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Biscuit Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Biscuit Manufacturing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Goji Berries
  • A red edible berry that is perceived to have high health benefits.
  • Private Label
  • Product brands that are owned by the store they are sold in. These products are typically produced under contract by manufacturers for grocery retailers.
  • Rusk
  • A hard dry biscuit, often used as teething products for babies.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Biscuit Manufacturing in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
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    This report on Biscuit Manufacturing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Biscuit Manufacturing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Biscuit Manufacturing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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