Brewing up a storm: Craft beer supports revenue as mainstream beer consumption declines

Operators in the Beer Manufacturing industry have faced difficult trading conditions over the past five years. The growing popularity of craft beer has supported the industry’s performance, despite declining mainstream beer consumption. Rising health consciousness among consumers is a major driver of declining mainstream beer demand. While per capita alcohol consumption has risen slightly over the past five years, mainstream beer consumption has fallen. Consumers have increasingly substituted mainstream beer products for non-alcoholic beverages such as soft drinks or juices, or social alcoholic beverages that are less associated with unhealthy drinking habits, such as cider or premium spirits. Industry revenue is expected to rise at an annualised more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25
Market Share of Companies

Industry Threats & Opportunities

  • Craft beer has provided an opportunity for growth, despite declining per capita beer consumption
  • Falling per capita alcohol consumption has constrained industry revenue growth
  • Beer manufacturers are projected to increasingly pursue export markets over the next five years
  • Industry Report - Industry Locations Chapter

    The distribution of industry enterprises is moderately correlated to the distribution of the population. Many of New Zealand’s breweries have long histories and are associated with a local area, with most regions having a local brewery. However, the South Island tends to be overrepresented in the distribution of enterprise numbers. The Nelson and Tasman regions of New Zealand grow hops commercially, and this tradition has encouraged many brewers to set up establishments on the South Island. The Otago, Nelson, Tasman and Canterbury regions all have a disproportionate number of beer makers...purchase to read more.

    Additional Insights for the Beer Manufacturing Industry

    IBISWorld has determined the most important Key Success Factors for the Beer Manufacturing are:

  • Developing a strong brand
  • Developing economies of scale
  • Negotiating product placement
  • IBISWorld analysts also discuss how external factors such as Demand from liquor retailing and Demand from pubs, bars and nightclubs in the Beer Manufacturing industry impact industry performance..

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    What's in this report

    What is the Beer Manufacturing in New Zealand Industry?

    Firms in the Beer Manufacturing industry brew, package and distribute beer. Beer produced by the industry is generally packaged in kegs, bottles or cans and is sold to bars, wholesalers and retailers. Non-alcoholic beer production is excluded from the industry.

    Industry Products
  • Light beer
  • Mid-strength beer
  • Full-strength beer
  • Craft beer
  • Industry Activities
  • Beer, excluding non-alcoholic beer
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from liquor retailing
  • Demand from pubs, bars and nightclubs
  • Per capita alcohol consumption
  • Real household discretionary income

  • Current Performance
  • Craft boom
  • Competition from substitutes
  • Export markets
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry structure
  • Market saturation
  • Rising health consciousness
  • Table: Beer Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Beer Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Liquor Retailing in New Zealand
  • Pubs, Bars and Nightclubs in New Zealand
  • Liquor and Tobacco Product Wholesaling in New Zealand

  • Key Selling Industries
  • Corrugated Paperboard and Paperboard Container Manufacturing in New Zealand
  • Grain Growing in New Zealand

  • Products & Services
  • Full-strength beer
  • Craft beer
  • Light beer
  • Mid-strength beer
  • Chart: Beer Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retailers
  • Wholesalers
  • Other markets
  • Chart: Major Market Segmentation for the Beer Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Beer Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Beer Manufacturing Industry

  • Industry Globalization
    Lion NZ Limited, DB Breweries Limited,
  • Table: Lion NZ Limited - financial performance
  • Table: DB Breweries Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Beer Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Beer Manufacturing Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Exports (2011-2025)
  • Imports (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)
  • Distribution (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Off-Premises Consumption
  • Consumption of alcohol outside of the place of purchase.
  • On-Premises Consumption
  • Consumption of alcohol at the premise of purchase.
  • Rtd
  • Ready-to-drink beverages, or RTDs, are pre-mixed alcoholic beverages. These drinks often contain a mix of spirits and soft drink.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Beer Manufacturing in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Beer Manufacturing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Beer Manufacturing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Beer Manufacturing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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