Beer Manufacturing in New Zealand - Market Research Report

Beer Manufacturing industry trends (2014-2019)

poll Average industry growth 2014–2019: 1.2%

Operators in the Beer Manufacturing industry have faced difficult trading conditions over the past five years. The growing popularity of craft beer has supported the industry's performance, despite declining mainstream beer consumption. Rising health consciousness among consumers is a major driver of declining mainstream beer demand. While per capita alcohol consumption has risen slightly over the past five years, mainstream beer consumption has fallen. Consumers have increasingly substituted mainstream beer products for non-alcoholic beverages such as soft drinks or juices, or social alcoholic beverages that are less associated with unhealthy drinking habits, such as cider or premium spirits. Industry revenue is expected to rise at an annualised 1.2...
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Beer Manufacturing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Rising health consciousness, resulting in lower per capita consumption of beer, is projected to slow revenue growth in the Beer Manufacturing industry over the next five years. As a result, industry revenue is forecast to rise at an annualised X.X% over the five years through XXX-XX, to $X.X billion. This revenue growth is largely due to sustained high levels of demand for the higher pricepoint premium and craft products. Industry structure The number of industry enterprises is projected to continue growing over the next five years, although at a slower rate than the past five years. Strong demand and low barriers to entry in the craft beer market are anticipated to encourage several new craft brewers to enter the industry. This trend is projected...
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Beer Manufacturing industry statistics

  • attach_money Market Size: $2bn
  • business Number of Businesses: 207
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,324

Biggest companies in the Beer Manufacturing industry

The companies holding the largest market share in the Beer Manufacturing in New Zealand industry include Lion NZ Limited and DB Breweries Limited.

  • pie_chart Lion NZ Limited Market Share: x.x%
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  • pie_chart DB Breweries Limited Market Share: x.x%
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What is Beer Manufacturing industry?

Industry Definition

Firms in the Beer Manufacturing industry brew, package and distribute beer. Beer produced by the industry is generally packaged in kegs, bottles or cans and is sold to bars, wholesalers and retailers. Non-alcoholic beer production is excluded from the industry.

Industry Products and Services

  • Light beer
  • Mid-strength beer
  • Full-strength beer
  • Craft beer
  • All Others

Industry Activities

  • Beer manufacturing, excluding non-alcoholic beer

Market research report - table of contents

Industry Definition

Firms in the Beer Manufacturing industry brew, package and distribute beer. Beer produced by the industry is generally packaged in kegs, bottles or cans and is sold to bars, wholesalers and retailers. Non-alcoholic beer production is excluded from the industry.

Main Activities

  • Beer manufacturing, excluding non-alcoholic beer

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Industry operators sell beer to liquor stores and supermarkets. These stores then onsell beer products to consumers for off-premises consumption. As deman...
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Demand from liquor retailing
Demand from pubs, bars and nightclubs
Per capita alcohol consumption
Real household discretionary income

Current Performance

Competition from substitutes
Export markets
 Chart: Revenue Growth

Industry Outlook

Market saturation
Rising health consciousness
 Table: Beer Manufacturing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Beer Manufacturing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Liquor Retailing in New Zealand
Pubs, Bars and Nightclubs in New Zealand
Liquor and Tobacco Product Wholesaling in New Zealand




Key Selling Industries

Grain Growing in New Zealand
Corrugated Paperboard and Paperboard Container Manufacturing in New Zealand





Products & Services

The New Zealand beer market can be broadly divided between mainstream and craft beer products. Mainstream beers can be further broken down into light beer...
Wholesalers
Other markets




Demand Determinants

Industry demand is influenced by demand for substitute products, real household discretionary income and health consciousness among consumers. Rising heal...
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Major Markets

Wholesalers
Other markets





 Chart: Major Market Segmentation for the Beer Manufacturing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Beer Manufacturing industry exhibits moderate market share concentration. The two largest industry players, DB Breweries and Lion, control approximate...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Beer Manufacturing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Beer Manufacturing in New Zealand - Market Research Report Industry

Industry Globalization

Lion NZ Limited, previously known as Lion – Beer, Spirits, and Wine (NZ) Limited, is a local subsidiary of Australia-based Lion Pty Ltd, a diversified com...
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Lion NZ

 Table: Lion NZ - financial performance

DB Breweries

 Table: DB Breweries - financial performance

Capital Intensity

The Beer Manufacturing industry displays a moderate level of capital intensity. In 2019-20, for every dollar spent on wages, an estimated $0.33 is investe...
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 Chart: Level of Capital Intensity for the Beer Manufacturing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Beer Manufacturing in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Beer Manufacturing industry?

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This report on Beer Manufacturing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Beer Manufacturing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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