Bakery Product Manufacturing in New Zealand - Market Research Report

Bakery Product Manufacturing industry trends (2014-2019)

poll Average industry growth 2014–2019: 2.7%

Industry operators bake and sell bread and bakery products such as cakes and pastries on the same premises. Most industry enterprises are small-scale operators such as family-run bakeries and local hot bread shops found in small towns throughout New Zealand. Operators in the Bakery Product Manufacturing industry have faced numerous challenges over the past five years. Rising wage rates and growing purchase costs have affected industry players. Despite this, growing disposable incomes and a shift in consumer preferences over the past five years have increased demand for artisan-style breads, supporting industry operators. While some consumers have reduced carbohydrate consumption, which includes bread, consumers continuing to purchase bread are increa...
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Bakery Product Manufacturing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Changing consumption trends and intensifying competitive pressures will continue to affect operators in the Bakery Product Manufacturing industry over the next five years. While industry operators are forecast to benefit from consumer trends favouring unpackaged, hand-crafted artisan products made from locally sourced ingredients, industry bakeries will also face intensifying pressure from instore supermarket bakeries as these bakeries expand their range of products to include artisan bread and healthier baked products. Therefore, similarly to the previous five-year period, external pressures are projected to constrain industry revenue growth as competition in the highly contested baked goods market continues to mount. Opportunities are still anticip...
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Bakery Product Manufacturing industry statistics

  • attach_money Market Size: $664m
  • business Number of Businesses: 1,300
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 5,529

Biggest companies in the Bakery Product Manufacturing industry

The Bakery Product Manufacturing in New Zealand industry has no companies with major market shares. Get the full report to find out why.

What is Bakery Product Manufacturing industry?

Industry Definition

Firms in the industry primarily bake and sell bread and other bakery products, such as cakes and pastries, on the same premises. The industry does not include bread and other baked products made in factories. The industry also excludes cafe-style operations where food is served for on-premises consumption.

Industry Products and Services

  • Breads
  • Cakes
  • Pastries and pies
  • Other bakery products
  • All Others

Industry Activities

  • Manufacture and sale of bread from the same premises
  • Manufacture and sale of other bakery products from the same premises, including cakes, pastries and pies

Market research report - table of contents

Industry Definition

Firms in the industry primarily bake and sell bread and other bakery products, such as cakes and pastries, on the same premises. The industry does not include bread and other baked products made in factories. The industry also excludes cafe-style operations where food is served for on-premises consumption.

Main Activities

  • Manufacture and sale of bread from the same premises
  • Manufacture and sale of other bakery products from the same premises, including cakes, pastries and pies

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

While bread is traditionally a staple product, rising disposable income over the past five years has increased demand for artisanal breads and cakes produ...
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Real household disposable income
Health consciousness
Domestic price of wheat
Demand from supermarkets, grocery stores and convenience stores

Current Performance

Rising health awareness
External competition
Industry losses
 Chart: Revenue Growth

Industry Outlook

Ongoing opportunities
Changing product offerings
 Table: Bakery Product Manufacturing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Bakery Product Manufacturing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Cafes and Restaurants in New Zealand
Consumers in New Zealand





Key Selling Industries

Grain Growing in New Zealand
Fruit and Vegetable Processing in New Zealand
Cereal, Pasta and Baking Mix Manufacturing in New Zealand
Tea, Coffee and Other Food Manufacturing in New Zealand



Products & Services

Bakeries and hot bread shops produce a range of baked goods, including bread, cakes, slices, pastries and pies. Some bakeries specialise in particular pro...
Fourth household income quintile
Third household income quintile
Second household income quintile
Lowest household income quintile


Demand Determinants

While baked products remain a staple part of the New Zealand diet, changing consumer trends and preferences are affecting demand for industry products. Ov...
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Major Markets

Fourth household income quintile
Third household income quintile
Second household income quintile
Lowest household income quintile



 Chart: Major Market Segmentation for the Bakery Product Manufacturing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Bakery Product Manufacturing industry is characterised by a low level of market share concentration, with no player expected to account for more than ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Bakery Product Manufacturing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Bakery Product Manufacturing in New Zealand - Market Research Report Industry

Industry Globalization

The Bakery Product Manufacturing in New Zealand industry has no major companies. Get the full report to find out why.

Capital Intensity

The industry has a low level of capital intensity, reflecting the existence of a sizeable number of small bakeries and hot bread shops and the labour-inte...
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 Chart: Level of Capital Intensity for the Bakery Product Manufacturing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Bakery Product Manufacturing in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

ARTISAN BREAD

FORTIFIED BREAD

PLANT BAKERY

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Bakery Product Manufacturing industry?

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  • Inform your decisions for marketing, strategy and planning
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This report on Bakery Product Manufacturing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Bakery Product Manufacturing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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