Agricultural Machinery Manufacturing in New Zealand - Market Research Report

Agricultural Machinery Manufacturing industry trends (2014-2019)

poll Average industry growth 2014–2019: 0.3%

The Agricultural Machinery Manufacturing industry has struggled over the past five years. Industry revenue is expected to decline at an annualised 3.1% over the five years through 2019-20 to reach $769.9 million. This includes an expected 0.5% decline in revenue in the current year. Although revenue has declined, several positive trends have benefited the industry over the past five years. Rainfall in New Zealand has trended upwards over the period, increasing crop yields. This has increased the free cash flow of some farms, enabling more businesses to purchase expensive agricultural machinery. Lower interest rates have spurred more farmers to take on debt in order to purchase machinery over the past five years. Total private capital expenditure on m...
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Agricultural Machinery Manufacturing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The industry is anticipated to perform moderately well over the next five years. Industry revenue is forecast to grow at an annualised X.X% over the next five years to reach $XX.X million in XXX-XX. Average profit in the industry is forecast to grow over the next five years to reach X.X% of revenue in XXX-XX. Both exports and imports are anticipated to increase over the next five years, although exports are forecast to increase as a share of revenue while imports are forecast to decline as a share of domestic demand. Demand drivers Continued growth in private capital expenditure on machinery and equipment is anticipated to increase industry revenue over the next five years. Business confidence is anticipated to remain mostly positive over the perio...
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Agricultural Machinery Manufacturing industry statistics

  • attach_money Market Size: $774m
  • business Number of Businesses: 209
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,150

Biggest companies in the Agricultural Machinery Manufacturing industry

The companies holding the largest market share in the Agricultural Machinery Manufacturing in New Zealand industry include Waratah NZ Limited.

  • pie_chart Waratah NZ Limited Market Share: x.x%
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What is Agricultural Machinery Manufacturing industry?

Industry Definition

Industry operators primarily manufacture agricultural machinery and parts, including tractors, lawnmowers, and planting and harvesting equipment.

Industry Products and Services

  • Planting machinery
  • Harvesting machinery
  • Other agricultural machinery and parts
  • Agricultural machinery
  • All Others

Industry Activities

  • Agricultural harvesting equipment manufacturing
  • Agricultural planting equipment manufacturing
  • Irrigation equipment manufacturing
  • Agricultural implement manufacturing
  • Mowing equipment manufacturing

Market research report - table of contents

Industry Definition

Industry operators primarily manufacture agricultural machinery and parts, including tractors, lawnmowers, and planting and harvesting equipment.

Main Activities

  • Agricultural harvesting equipment manufacturing
  • Agricultural planting equipment manufacturing
  • Irrigation equipment manufacturing
  • Agricultural implement manufacturing
  • Mowing equipment manufacturing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The cash rate reflects the cost of funds for individuals and businesses. A higher cash rate makes borrowing to purchase agricultural machinery more expens...
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Cash rate
Level of annual rainfall
Private capital expenditure on machinery and equipment
Trade-weighted index

Current Performance

Products and markets
Cost structure
 Chart: Revenue Growth

Industry Outlook

International trade
Industry structure
Cost structure
 Table: Agricultural Machinery Manufacturing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Agricultural Machinery Manufacturing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Agricultural and Construction Machinery Wholesaling in New Zealand
Forestry and Logging in New Zealand
Hardware and Building Supplies Retailing in New Zealand
Agribusiness in New Zealand



Key Selling Industries

Fabricated Metal Product Manufacturing in New Zealand
Rigid and Semi-Rigid Polymer Product Manufacturing in New Zealand
Medical, Surgical and Scientific Equipment Manufacturing in New Zealand




Products & Services

Agricultural machinery is used by operators in a range of sectors, such as forestry and logging, turf growing, livestock farming and crop growing. Demand ...
Wholesalers
Primary producers




Demand Determinants

Activity in downstream agricultural industries drives demand for industry products. Primary producers, such as livestock farmers and crop growers, use agr...
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Major Markets

Wholesalers
Primary producers





 Chart: Major Market Segmentation for the Agricultural Machinery Manufacturing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Agricultural Machinery Manufacturing industry exhibits a low level of market share concentration, with the four largest industry firms accounting for ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Agricultural Machinery Manufacturing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Agricultural Machinery Manufacturing in New Zealand - Market Research Report Industry

Industry Globalization

Waratah NZ Limited is a New Zealand-based company owned by John Deere Forestry Group LLC, which is a subsidiary of Deere & Company, based in the United St...
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Waratah NZ

 Table: Waratah NZ - financial performance

Capital Intensity

The industry is moderately capital intensive. For every dollar spent on wages, an estimated $0.26 is invested in capital. Capital intensity has fluctuated...
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 Chart: Level of Capital Intensity for the Agricultural Machinery Manufacturing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Agricultural Machinery Manufacturing in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Agricultural Machinery Manufacturing industry?

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This report on Agricultural Machinery Manufacturing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Agricultural Machinery Manufacturing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Agricultural Machinery Manufacturing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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