Casting doubt: The popularity of SVOD services has caused long-term revenue declines

The popularity of digital media has been challenging the Television Broadcasting industry. Free-to-air (FTA) TV networks, such as TVNZ and Mediaworks, and subscription-TV operators such as Sky Network have struggled to adapt to changing consumer preferences. Subscription video on demand (SVOD) services, such as US-based Netflix or locally owned Lightbox, provide consumers with an affordable and convenient platform to view TV programs or movies. SVOD's major advantage over live television is that it can be watched on various platforms at the viewer's convenience. Downstream media buying agencies have also recognised changing media consumption habits among consumers. Advertising revenue has migrated from FTA operators towards social media, search engines and other forms of online more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Advertising revenue has migrated towards social media and other forms of online content
  • TV networks have focused on offering premium content over the past five years, such as live sport
  • Anticipated media mergers have the potential to shake up the sector over the next five years
  • Industry Report - Industry Key Buyers Chapter

    The industry is extremely concentrated. In 2018-19, the industry's four largest players are expected to account for over 90% of total industry revenue. Sky Network and TVNZ are the two largest players in the pay-TV and free-to-air TV markets, respectively. Sky Network is the sole large-scale provider of subscription TV due its extensive program rights, particularly for premium live sports content. The scale and funding required to challenge Sky Network's position is untenable for most media providers, as consumers are unlikely to subscribe to more than one pay-TV network. TVNZ's position as a government-owned broadcaster and long history in New Zealand's TV market means that other networks would have difficulty challenging its market share. As ...purchase to read more.

    Additional Insights for the Television Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Television Broadcasting Industry are

  • Having a large supply contract
  • Having a loyal customer base
  • Market research and understanding
  • IBISWorld analysts also discuss how external factors such as Internet connections and Business confidence index in the Television Broadcasting industry impact industry performance..

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    What's in this report

    What is the Television Broadcasting in New Zealand Industry?

    The industry includes firms that broadcast visual content on free-to-air television or on a subscription basis, which is often through a digital terrestrial broadcast, satellite or cable. The industry excludes revenue derived from subscription video on demand and internet protocol television services that are transmitted online.

    Industry Products
  • Subscription television network operation
  • Free-to-air television network operation
  • Industry Activities
  • Free-to-air TV network and station operation
  • Cable and satellite TV network and station operation
  • Free-to-air TV broadcasting service
  • Subscription TV broadcasting service
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Internet connections
  • Business confidence index
  • Consumer sentiment index
  • Real household discretionary income

  • Current Performance
  • TV operating structure
  • Digital interruptions
  • Program acquisitions
  • Chart: Revenue Growth

  • Industry Outlook
  • Sky and Vodafone blocked merger
  • Program acquisition and distribution
  • Table: Television Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Television Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Pubs, Bars and Nightclubs in New Zealand
  • Consumers in New Zealand

  • Key Selling Industries
  • Motion Picture and Video Production in New Zealand
  • Wireless Telecommunications Carriers in New Zealand

  • Products & Services
  • Subscription television network operation
  • Free-to-air television network operation
  • Chart: Television Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
  • Programs
  • Digital media

  • Major Markets
  • Households
  • Advertising agencies
  • New Zealand Government
  • Businesses
  • Chart: Major Market Segmentation for the Television Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Television Broadcasting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Television Broadcasting Industry

  • Industry Globalization
    Sky Network Television Limited, Television New Zealand Limited, Mediaworks Investments Limited,
  • Table: Sky Network Television Limited - financial performance
  • Table: Television New Zealand Limited - financial performance
  • Table: Mediaworks Investments Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Television Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Television Broadcasting Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Internet Protocol Television
  • TV services provided via the internet in real time.
  • Premium Content
  • TV shows, movies or sports programs that often attract high ratings due to their perceived quality.
  • Subscription Video On Demand
  • Subscription video on demand services allow viewers to watch content at a time of their choosing.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Television Broadcasting in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Television Broadcasting in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Television Broadcasting in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Television Broadcasting in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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