Television Broadcasting in New Zealand - Market Research Report

Television Broadcasting industry trends (2014-2019)

poll Average industry growth 2014–2019: -38.2%

The popularity of digital media has challenged the Television Broadcasting industry over the past five years. Free-to-air (FTA) TV networks, such as TVNZ and MediaWorks, and subscription-TV operators, such as Sky Network, have struggled to adapt to changing consumer preferences. Subscription video on demand (SVOD) services, such as US-based Netflix or locally owned Lightbox, provide consumers with an affordable and convenient platform to view TV programs and movies. SVOD's major advantage over live television is that it can be watched on various platforms at the viewer's convenience. Downstream media buying agencies have recognised these changing media consumption habits and have increasingly moved advertising towards social media, search engines and...
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Television Broadcasting industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Television Broadcasting industry is forecast to continue its long-term decline over the next five years. Ongoing uptake of digital media among consumers, improvements in broadband speeds, and strong competition from alternative advertising platforms are projected to reduce demand for TV networks. Free-to-air (FTA) TV operators are likely to shift towards on-demand broadcasting platforms, particularly as subscription video on demand (SVOD) competitors, such as Netflix and Lightbox, grow in popularity. Pay-TV networks are also anticipated to focus on retaining subscribers by offering premium content that cannot be viewed elsewhere. Industry operators will likely seek cross-media mergers or acquisitions over the next five years, as traditional media...
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Television Broadcasting industry statistics

  • attach_money Market Size: $1bn
  • business Number of Businesses: 64
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,700

Biggest companies in the Television Broadcasting industry

The companies holding the largest market share in the Television Broadcasting in New Zealand industry include Sky Network Television Limited, Television New Zealand Limited and Mediaworks Investments Limited.

  • pie_chart Sky Network Television Limited Market Share: x.x%
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  • pie_chart Television New Zealand Limited Market Share: x.x%
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  • pie_chart Mediaworks Investments Limited Market Share: x.x%
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What is Television Broadcasting industry?

Industry Definition

Industry firms mainly provide food and beverages for consumption on the premises. The industry includes licensed, unlicensed and BYO restaurants. The industry excludes cafes and coffee shops, theatre restaurants, catering services and shops that primarily offer takeaway food services.

Industry Products and Services

  • Premium dining
  • Mid-range dining
  • Low-cost dining
  • All Others

Industry Activities

  • Restaurant operation
  • Bistro operation
  • Brasserie operation
  • Grill bar operation
  • Sushi and sashimi restaurant operation

Market research report - table of contents

Industry Definition

The industry includes firms that broadcast visual content on free-to-air television or on a subscription basis, which is often through a digital terrestrial broadcast, satellite or cable. The industry excludes revenue derived from subscription video on demand and internet protocol television services that are transmitted online.

Main Activities

  • Free-to-air TV network and station operation
  • Cable and satellite TV network and station operation
  • Free-to-air TV broadcasting service
  • Subscription TV broadcasting service

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The number of internet connections across New Zealand reflects demand for alternative media platforms, such as subscription video on demand (SVOD) provide...
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Internet subscribers
Business confidence index
Consumer sentiment index
Real household discretionary income

Current Performance

Digital interruptions
Program acquisitions
Sky and Vodafone blocked merger
 Chart: Revenue Growth

Industry Outlook

Industry structure
 Table: Television Broadcasting in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Television Broadcasting in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Pubs, Bars and Nightclubs in New Zealand
Consumers in New Zealand





Key Selling Industries

Motion Picture and Video Production in New Zealand
Wireless Telecommunications Carriers in New Zealand





Products & Services

Operators in the Television Broadcasting industry deliver content to consumers through paid subscriptions or free-to-air (FTA) services. FTA providers rel...
Advertising agencies
New Zealand Government
Businesses



Demand Determinants

Industry players generate revenue from ongoing subscriptions sold to consumers or through selling advertising space to media buying agencies. Both revenue...
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Major Markets

Advertising agencies
New Zealand Government
Businesses




 Chart: Major Market Segmentation for the Television Broadcasting in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry is extremely concentrated. In the current year, the industry's four largest players are expected to account for over 90% of total industry re...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Television Broadcasting in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Television Broadcasting in New Zealand - Market Research Report Industry

Industry Globalization

Sky Network Television Limited is a subscription television, free-to-air (FTA) television and digital media broadcaster. The firm was established in 1987 ...
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Sky Network Television

 Table: Sky Network Television - financial performance

TVNZ

 Table: TVNZ - financial performance

MediaWorks

 Table: MediaWorks - financial performance

Capital Intensity

The Television Broadcasting industry is highly capital intensive. In the current year, for every dollar spent as wages, an estimated $0.53 is invested in ...
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 Chart: Level of Capital Intensity for the Television Broadcasting in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Television Broadcasting in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Television Broadcasting industry?

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  • Find out about key industry trends
  • Identify threats and opportunities
  • Inform your decisions for marketing, strategy and planning
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This report on Television Broadcasting in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Television Broadcasting in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Television Broadcasting in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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