Radio Broadcasting in New Zealand - Market Research Report

Radio Broadcasting industry trends (2014-2019)

poll Average industry growth 2014–2019: 2.5%

Trends in the broader media sector have negatively affected the Radio Broadcasting industry over the past five years. The share of total advertising expenditure for traditional media, such as radio networks, TV broadcasters and newspaper publishers, is in long-term decline, as digital behemoths Facebook and Google have accounted for an increasing share of advertising. Radio networks have also contended with media streaming platforms such as Spotify, and the increasing popularity of podcasts. Consumers also have many choices related to how and where they consume content, which has split advertising spending among an increasing number of platforms. Declining advertising returns are expected to cause industry revenue to decline at an annualised 2.0% ove...
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Radio Broadcasting industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Radio Broadcasting industry is forecast to continue its long-term decline over the next five years. Alternative broadcasting platforms, such as Spotify and podcasts, will likely continue to provide strong competition to traditional radio networks. New Zealand's media landscape is also anticipated to continue fragmenting as new services enter the market over the period. As consumers gain increased choice over where they consume media content, advertising returns are projected to continue declining across the broader media sector. Industry revenue is forecast to decline at an annualised X.X% over the five years through XXX-XX, to $XX.X million. Future media mergers New Zealand's Information Media and Telecommunications division is anticipated to...
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Radio Broadcasting industry statistics

  • business Number of Businesses: 192
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,176

Biggest companies in the Radio Broadcasting industry

The companies holding the largest market share in the Radio Broadcasting in New Zealand industry include Mediaworks Investments Limited, NZME Limited and Radio New Zealand Limited.

  • pie_chart Mediaworks Investments Limited Market Share: x.x%
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  • pie_chart NZME Limited Market Share: x.x%
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  • pie_chart Radio New Zealand Limited Market Share: x.x%
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What is Radio Broadcasting industry?

Industry Definition

Industry players broadcast audio signals from radio broadcasting studios. Firms that broadcast audio exclusively over the internet, such as podcasts, are excluded from the industry.

Industry Products and Services

  • Drivetime radio
  • Daytime radio
  • Weekend radio
  • Night-time radio
  • All Others

Industry Activities

  • Radio broadcasting service
  • Radio station operation
  • Radio network operation

Market research report - table of contents

Industry Definition

Industry players broadcast audio signals from radio broadcasting studios. Firms that broadcast audio exclusively over the internet, such as podcasts, are excluded from the industry.

Main Activities

  • Radio broadcasting service
  • Radio station operation
  • Radio network operation

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Industry players rely on demand from advertising firms to drive revenue growth. Radio networks generate most of their revenue from selling advertising spa...
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Demand from advertising and market research services
Number of motor vehicles
Consumer sentiment index
Mobile telecommunications density

Current Performance

Advertising decline
Merger and restructuring activity
 Chart: Revenue Growth

Industry Outlook

Podcast competition and opportunities
Music streaming and FM radio
 Table: Radio Broadcasting in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Radio Broadcasting in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Advertising and Market Research Services in New Zealand
Consumers in New Zealand





Key Selling Industries

Computer and Computer Peripheral Wholesaling in New Zealand
Accounting Services in New Zealand
Telecommunications Goods Wholesaling in New Zealand




Products & Services

Products and services in the Radio Broadcasting industry can be segmented by the listenership for the various time periods in which radio programs are bro...
People aged 45 and over
People aged 17 and under




Demand Determinants

Demand for the Radio Broadcasting industry is primarily driven by listeners and the amount of advertising on a radio station. Listeners tune in to radio s...
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Major Markets

People aged 45 and over
People aged 17 and under





 Chart: Major Market Segmentation for the Radio Broadcasting in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Radio Broadcasting industry exhibits high market share concentration. The four largest players, including Mediaworks, NZME and Radio New Zealand, are ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Radio Broadcasting in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Radio Broadcasting in New Zealand - Market Research Report Industry

Industry Globalization

Mediaworks Investments Limited is a foreign-owned media company with operations spanning television, radio and interactive media. The company is majority ...
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MediaWorks

 Table: MediaWorks - financial performance

NZME.

 Table: NZME. - financial performance

RNZ

 Table: RNZ - financial performance

Capital Intensity

The Radio Broadcasting industry exhibits moderate capital intensity. For every dollar invested in capital in 2019-20, an estimated $4.08 is spent as wages...
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 Chart: Level of Capital Intensity for the Radio Broadcasting in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Radio Broadcasting in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Radio Broadcasting industry?

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This report on Radio Broadcasting in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Radio Broadcasting in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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