Old news: Publishers and readers increasingly shift to online news, leading to revenue declines

The Newspaper Publishing industry has undergone a period of significant change over the past five years. Industry players have been subject to strong competition from new media platforms, which have changed the way consumers access news content. Circulation numbers and readership among major metropolitan and regional newspapers have declined, which has reduced print advertising revenue for newspaper publishers. Although online revenue for industry operators has increased, digital companies such as Facebook and Google have taken up a large share of online advertising spend. Increased digital revenue has not been enough to offset the sharp fall in print revenue. As a result, industry revenue is expected to fall at an annualised 6.8% over the five years through 2018-19, to $651.6 million...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Newspaper publishing is under significant threat from online media platforms
  • Stuff Limited and NZME hold a duopoly over metropolitan and regional newspaper readership
  • Stuff Limited and NZME are likely to restructure following their unsuccessful merger
  • Industry Report - Industry Investment Chapter

    The Newspaper Publishing industry exhibits a low level of capital intensity. In 2018-19, for every dollar spent as wages, an estimated $0.10 is invested in capital. Most core tasks of industry players require input from staff, such as journalists, editors and sales staff. Investment in technology is largely focused on introducing or enhancing online distribution of content, such as websites and mobile apps. Some firms also perform printing services in-house, which can add to capital intensity...purchase to read more.

    Additional Insights for the Newspaper Publishing Industry

    IBISWorld has determined the most important Key Success Factors for the Newspaper Publishing are:

  • Ensuring pricing policy is appropriate
  • Ability to quickly adopt new technology
  • Access to highly skilled workforce
  • IBISWorld analysts also discuss how external factors such as Internet subscribers and Business confidence index in the Newspaper Publishing industry impact industry performance..

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    What's in this report

    What is the Newspaper Publishing in New Zealand Industry?

    Industry players publish newspapers for distribution in New Zealand. The industry includes firms that publish online newspapers to complement their print publications. The industry excludes firms that only publish content online.

    Industry Products
  • Metropolitan newspapers
  • Advertisements in metropolitan newspapers
  • Digital advertisements and subscriptions
  • Advertisements in small-scale newspapers
  • Industry Activities
  • Newspaper publishing
  • Online news publishing by printed newspaper publishers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Internet subscribers
  • Business confidence index
  • Consumer sentiment index
  • Real household discretionary income

  • Current Performance
  • Industry structure
  • Newspapers and declining readership
  • Fairfax and NZME merger proposal
  • Chart: Revenue Growth

  • Industry Outlook
  • Cost pressures
  • Alternative strategies
  • Table: Newspaper Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Newspaper Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Newspaper and Book Retailing in New Zealand
  • Advertising and Market Research Services in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Consumers in New Zealand

  • Key Selling Industries
  • Paper Product Wholesaling in New Zealand
  • Printing in New Zealand
  • Pulp, Paper and Paperboard Manufacturing in New Zealand

  • Products & Services
  • Advertisements in metropolitan newspapers
  • Advertisements in small-scale newspapers
  • Digital advertisements and subscriptions
  • Metropolitan newspapers
  • Chart: Newspaper Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Advertising agencies
  • Households and businesses
  • Other business advertisers
  • Government advertisers
  • Chart: Major Market Segmentation for the Newspaper Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Newspaper Publishing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Newspaper Publishing Industry

  • Industry Globalization
    Stuff Limited, NZME Limited,
  • Table: Stuff Limited - financial performance
  • Table: NZME Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Newspaper Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Newspaper Publishing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A large format newspaper with a focus on text rather than images.
  • Paywall
  • A digital device that restricts users from accessing news content online without a subscription.
  • Tabloid
  • A newspaper format that is smaller than a broadsheet.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Newspaper Publishing in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Newspaper Publishing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Newspaper Publishing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Newspaper Publishing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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