Super sized: Growing membership numbers and contribution rates boost industry revenue

Revenue for the Superannuation Funds industry has grown strongly over the past five years, due to increasing contributions and investment revenue. Rising membership numbers and contributions have supported growth in the KiwiSaver scheme and greatly boosted industry assets over the period. Industry revenue is forecast to rise at an annualised 3.7% over the five years through 2019-20, to reach $16.1 billion. This includes anticipated growth of 3.7% in the current year. However, industry assets provide a more accurate measure of industry performance and size. Assets are anticipated to grow at an annualised 10.8% over the five years through 2019-20, to reach $93.1 billion.New Zealand is one of the few countries in the world to have a flat-rate universal superannuation more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25

Industry Threats & Opportunities

  • Increasing contributions and investment revenue have driven strong growth in industry assets
  • Other superannuation and KiwiSaver schemes have consolidated to compete with the default schemes
  • The industry is projected to continue growing, but at a slower pace compared to the previous five years
  • Industry Report - Industry Locations Chapter

    In general, industry establishments are located in line with the distribution of major business and financial hubs. The industry’s geographic dispersion tends to be skewed towards Wellington and Auckland, which are both strongly overrepresented compared with their respective population shares. These regions are expected to account for just under 80% of industry establishments. Other regions are proportionately represented roughly in line with their share of the population, due to the prevalence of household and small-scale investors that operate in the industry. The industry has grown increasingly concentrated around the major business and financial hubs over the past decade. Thi...purchase to read more.

    Additional Insights for the Superannuation Funds Industry

    IBISWorld has determined the most important Key Success Factors for the Superannuation Funds are:

  • Economies of scale
  • Maintenance of excellent customer relations
  • Having a high prior success rate (including completed prior contracts)
  • IBISWorld analysts also discuss how external factors such as Average weekly earnings and Total employees in the labour force in the Superannuation Funds industry impact industry performance..

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    What's in this report

    What is the Superannuation Funds in New Zealand Industry?

    Industry operators primarily operate superannuation and KiwiSaver schemes. These include private, employer, retail and self-managed superannuation schemes.

    Industry Products
  • KiwiSaver scheme
  • Employer schemes
  • Retail schemes
  • Private schemes
  • Industry Activities
  • Operating private superannuation schemes
  • Operating employer superannuation schemes
  • Operating superannuation schemes
  • Operating KiwiSaver schemes
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Average weekly earnings
  • Total employees in the labour force
  • NZX 50 index
  • year bond rate

  • Current Performance
  • Superannuation system
  • KiwiSaver
  • Industry landscape
  • Chart: Revenue Growth

  • Industry Outlook
  • Universal superannuation
  • KiwiSaver
  • Table: Superannuation Funds Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Superannuation Funds Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in New Zealand

  • Key Selling Industries
  • Accounting Services in New Zealand
  • Funds Management and Other Investment Services in New Zealand
  • Internet Service Providers and Web Search Portals in New Zealand
  • Life Insurance in New Zealand

  • Products & Services
  • KiwiSaver scheme
  • Employer schemes
  • Retail schemes
  • Private schemes
  • Chart: Superannuation Funds Industry Products and Services Segmentation

  • Demand Determinants
  • Compulsory contributions
  • Voluntary contributions

  • Major Markets
  • People aged 35 to 54
  • People aged over 55
  • People aged under 35
  • Chart: Major Market Segmentation for the Superannuation Funds Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Superannuation Funds

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Superannuation Funds Industry

  • Industry Globalization
    ANZ Bank New Zealand Limited, ASB Holdings Limited,
  • Table: ANZ Bank New Zealand Limited - financial performance
  • Table: ASB Holdings Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Superannuation Funds Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Superannuation Funds Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Total Assets (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Marketing (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Defined Contribution
  • A pension plan with regular contributions made to the fund, where benefits are paid based on the accumulation of contributions and investment returns. The investment risk is borne by the employee.
  • Public Benefit Entity
  • Entities whose primary purpose is to provide goods or services for community or social benefit.
  • Salary Sacrifice
  • An agreement made between an employee and their employer that allows the employee to purchase certain goods and services using their pre-taxed income.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Superannuation Funds in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
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    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Superannuation Funds in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Superannuation Funds in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Superannuation Funds in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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