Set for life: Premium increases are driving industry growth, despite stagnating demand

The Life Insurance in New Zealand market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Analysis & Industry Trends

The Life Insurance industry has grown over the past five years, despite demand for industry products slowing. The majority of growth has come from annual contractual premium increases on existing policies that account for inflation and the higher risk associated with covering an ageing policyholder. However, net new business has remained negative over the past five years as premiums from new business continues to be offset by the lost premiums from lapsed and cancelled policies. Overall, industry revenue is expected to grow at an annualised 1.0% over the five years through 2017-18. Rising premiums for existing policyholders is expected to continue driving growth over the current year, with revenue projected to rise by 0.2% to reach $3.7 billion...

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Industry Report - Starting a New Business Chapter

Barriers to entry to the industry are high. New life insurance firms must meet strict regulatory requirements and obtain appropriate licensing. All insurance businesses in New Zealand must be licensed by the Reserve Bank of New Zealand. Life insurers must adhere to the requirements of the Insurance (Prudential Supervision) Act 2010.

Industry entrants need to establish a solid client base to cover fixed expenses and benefit payments. The market share of existing major players is likely to deter potential entrants, as they may initially struggle to attract customers. This incentivises customers to stay with existing policies, as declining health and increasing age will increase premiums on new policies. This discourages customers from leaving their existing life insurance firms. Maj..

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Additional Insights for the Life Insurance Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Life Insurance Industry are

  • Effective cost controls
  • Having an extensive distribution/collection network
  • Ability to effectively manage risk
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Number of households in the Life Insurance industry impact industry performance..

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    New Zealand Special Report

    Industry Products

    What is the Life Insurance in New Zealand Industry?

    Industry operators provide life insurance and life reinsurance cover. Life insurance generally involves the insurer paying out the beneficiaries of the policy in the event of death, disablement, serious illness or injury for the insured individual.

    Industry Products
    Individual lump sum risk
    Individual disability income insurance
    Group life insurance
    Other life insurance products
    Industry Activities
    Term life insurance
    Permanent life insurance
    Income protection

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Number of households
  • year bond rate
  • Population aged 50 and older

  • Current Performance
  • Shrinking market
  • Rising profitability
  • Strong competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Growth factors
  • Life insurance commissions
  • KiwiSaver life insurance
  • Table: Life Insurance Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Life Insurance Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Superannuation Funds in New Zealand
  • Consumers in New Zealand

  • Key Selling Industries
  • Funds Management and Other Investment Services in New Zealand
  • Insurance Brokerage in New Zealand
  • Superannuation Funds in New Zealand

  • Products & Services
  • Individual lump sum risk
  • Individual disability income insurance
  • Group life insurance
  • Other life insurance products
  • Chart: Life Insurance Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retail clients
  • Commercial clients
  • Chart: Major Market Segmentation for the Life Insurance Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Life Insurance

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Life Insurance Industry

  • Industry Globalization
    Major Companies
    AMP Life LimitedSovereign Assurance Company LimitedAsteron Life LimitedOnePath Life (NZ) Limited
  • Table: AMP Life Limited - financial performance
  • Table: Sovereign Assurance Company Limited - financial performance
  • Table: Asteron Life Limited - financial performance
  • Table: OnePath Life (NZ) Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Life Insurance Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Life Insurance Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • The selling of life insurance products through financial institutions either through establishing a partnership or directly by the bank itself.
  • Churning
  • When financial advisers recommend that clients switch from an existing policy to a new policy with the aim of generating greater up-front commissions.
  • Trail Commission
  • An annual fee paid by either the insurer or the policyholder to the insurance broker or financial adviser for each year the policy is held.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Life Insurance in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Life Insurance in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Life Insurance in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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