Life support: Rising premiums are driving industry revenue growth, despite falling demand

The Life Insurance industry has recorded revenue growth over the past five years, despite falling demand for industry products. This revenue growth has stemmed from annual contractual premium increases on existing policies that account for inflation and the higher risk associated with covering an ageing policyholder. However, net new business has remained negative over the past five years as premiums from new business continue to be offset by lost premiums from lapsed and cancelled policies. Overall, industry revenue is expected to grow at an annualised 1.4% over the five years through 2019-20. Rising premiums for existing policyholders and stronger investment income are anticipated to continue driving revenue growth in the current year, with revenue expected to rise by 5.3% to $ more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25

Industry Threats & Opportunities

  • Revenue has grown over the past five years, despite declining demand for industry products
  • Higher premiums on existing policies have driven industry revenue growth over the past five years
  • Contractual rises in premiums will likely remain a key source of growth for industry operators
  • Industry Report - Starting a New Business Chapter

    The Life Insurance industry exhibits high barriers to entry. New life insurance firms must meet strict regulatory requirements and obtain appropriate licensing. All insurance businesses in New Zealand must be licensed by the Reserve Bank of New Zealand. Life insurers must adhere to the requirements of the Insurance (Prudential Supervision) Act 2010.Prospective life insurers also need to establish an adequate client base to cover fixed expenses and benefit payments. The market share of existing major players is likely to deter potential entrants, as they may initially struggle to attract customers. This incentivises customers to stay with existing policies, as declining health and increasing age generally lead to higher premiums on new policies. Thi...purchase to read more.

    Additional Insights for the Life Insurance Industry

    IBISWorld has determined the most important Key Success Factors for the Life Insurance are:

  • Effective cost controls
  • Having an extensive distribution/collection network
  • Ability to effectively manage risk
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Number of households in the Life Insurance industry impact industry performance..

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    What's in this report

    What is the Life Insurance in New Zealand Industry?

    Industry operators provide life insurance and life reinsurance cover. Life insurance generally involves the insurer paying out the beneficiaries of the policy in the event of death, disablement, serious illness or injury for the insured individual.

    Industry Products
  • Individual lump sum risk
  • Individual disability income insurance
  • Group life insurance
  • Other life insurance products
  • Industry Activities
  • Term life insurance
  • Permanent life insurance
  • Annuities
  • Income protection
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Number of households
  • year bond rate
  • Population aged 50 and older

  • Current Performance
  • Shrinking market
  • Rising profitability
  • Strong competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Growth factors
  • Regulatory environment
  • KiwiSaver life insurance
  • Table: Life Insurance Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Life Insurance Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Superannuation Funds in New Zealand
  • Consumers in New Zealand

  • Key Selling Industries
  • Funds Management and Other Investment Services in New Zealand
  • Insurance Brokerage in New Zealand
  • Superannuation Funds in New Zealand

  • Products & Services
  • Individual lump sum risk
  • Individual disability income insurance
  • Group life insurance
  • Other life insurance products
  • Chart: Life Insurance Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retail clients
  • Commercial clients
  • Chart: Major Market Segmentation for the Life Insurance Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Other Costs
  • Claims expenses
  • Policy acquisition and maintenance
  • Chart: Cost Structure Benchmarking – Sector vs Life Insurance

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Life Insurance Industry

  • Industry Globalization
    AIA International Limited, AMP Life Limited, Asteron Life Limited, Fidelity Life Assurance Company Limited, OnePath Life (NZ) Limited,
  • Table: AIA International Limited - financial performance
  • Table: AMP Life Limited - financial performance
  • Table: Asteron Life Limited - financial performance
  • Table: Fidelity Life Assurance Company Limited - financial performance
  • Table: OnePath Life (NZ) Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Life Insurance Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Life Insurance Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The selling of life insurance products through financial institutions either through establishing a partnership or directly by the bank itself.
  • Bancassurer
  • A banking institution that is also involved in selling life insurance.
  • Churning
  • When financial advisers recommend that clients switch from an existing policy to a new policy with the aim of generating greater up-front commissions.
  • Trail Commission
  • An annual fee paid by either the insurer or the policyholder to the insurance broker or financial adviser for each year the policy is held.
  • What Our Customers Say

    Why buy this report?

    The Life Insurance in New Zealand market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Life Insurance in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Life Insurance in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Life Insurance in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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