Electricity Retailing in New Zealand - Market Research Report

Electricity Retailing industry trends (2014-2019)

poll Average industry growth 2014–2019: -0.7%

Businesses in the Electricity Retailing industry have faced mixed operating conditions over the past five years. Greater regulatory scrutiny has threatened larger firms, and rising transmission and distribution costs have exerted downward pressure on profit over the period. Meanwhile, greater awareness of electricity consumption by consumers and businesses, and the increased uptake of home insulation and household solar panels have weakened per capita demand for centrally-generated electricity. Overall, industry revenue is expected to decline at an annualised 1.4% over the five years through 2019-20, to $6.3 billion. This includes an expected decline of 0.6% in the current year, as strengthening competitive pressure is likely to exert downward pressu...
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Electricity Retailing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Electricity Retailing industry is forecast to grow at an annualised X.X% over the five years through XXX-XX, to reach $X.X billion. Rising net energy consumption per capita and the adoption of electric vehicles are forecast to boost industry revenue over the period. Industry profit is expected to decline, as electricity retailers are forced to lower margins amid intense competitive pressure and amended regulation that focuses on lower electricity prices for households. Industry participation Regulatory reforms over the past decade are forecast to continue affecting the industry. In particular, the competition reforms enacted in XXX-XX are likely to continue encouraging new firms to enter the industry. As a result, enterprise and employment numb...
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Electricity Retailing industry statistics

  • attach_money Market Size: $6bn
  • business Number of Businesses: 36
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 3,360

Biggest companies in the Electricity Retailing industry

The companies holding the largest market share in the Electricity Retailing in New Zealand industry include Contact Energy Limited, Genesis Energy Limited, Mercury NZ Limited, Meridian Energy Limited and TrustPower Limited.

  • pie_chart Contact Energy Limited Market Share: x.x%
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  • pie_chart Genesis Energy Limited Market Share: x.x%
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  • pie_chart Mercury NZ Limited Market Share: x.x%
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  • pie_chart Meridian Energy Limited Market Share: x.x%
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  • pie_chart TrustPower Limited Market Share: x.x%
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What is Electricity Retailing industry?

Industry Definition

Industry operators purchase electricity on the wholesale electricity spot market and onsell it to consumers and businesses.

Industry Products and Services

  • Hydro-electricity
  • Fossil fuel electricity
  • Geothermal electricity
  • Other electricity
  • All Others

Industry Activities

  • Electricity retailing
  • Electricity market operation

Market research report - table of contents

Industry Definition

Industry operators purchase electricity on the wholesale electricity spot market and onsell it to consumers and businesses.

Main Activities

  • Electricity retailing
  • Electricity market operation

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The electricity wholesale price represents the cost of electricity for electricity users and reflects industrial-scale electricity prices in New Zealand. ...
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Electricity wholesale price
Number of households
Level of annual rainfall
Net energy consumption

Current Performance

Industry structure
Profit margins
 Chart: Revenue Growth

Industry Outlook

Electricity consumption
Tiwai Point Aluminium Smelter
 Table: Electricity Retailing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Electricity Retailing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in New Zealand






Key Selling Industries

Hydro-Electricity Generation in New Zealand
Fossil Fuel Electricity Generation in New Zealand
Geothermal, Wind and Other Electricity Generation in New Zealand




Products & Services

The Electricity Retailing industry sells electricity generated from several different sources. New Zealand is ranked in the world's top five countries in ...
Commercial users
Industrial users
Agriculture, forestry and fishing firms



Demand Determinants

Demand for electricity can vary seasonally and on a yearly basis, driven by trends in residential, commercial and industrial electricity consumption. On a...
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Major Markets

Commercial users
Industrial users
Agriculture, forestry and fishing firms




 Chart: Major Market Segmentation for the Electricity Retailing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Electricity Retailing industry is characterised by a high degree of market share concentration. The industry is dominated by the five major gentailers...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Electricity Retailing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Electricity Retailing in New Zealand - Market Research Report Industry

Industry Globalization

Commencing operations in February 1996 as the first state-owned-enterprise in competition with ECNZ, Contact Energy Limited is a diversified energy compan...
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Contact Energy

 Table: Contact Energy - financial performance

Genesis Energy

 Table: Genesis Energy - financial performance

Mercury NZ

 Table: Mercury NZ - financial performance

Meridian Energy

 Table: Meridian Energy - financial performance

TrustPower

 Table: TrustPower - financial performance

Capital Intensity

The Electricity Retailing industry has high capital intensity. In 2019-20, for every dollar spent on wages, $0.48 is expected to be invested in capital. A...
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 Chart: Level of Capital Intensity for the Electricity Retailing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Electricity Retailing in New Zealand Industry

Industry Revenue (2008-2026)
Industry Gross Product (2008-2026)
Establishments (2008-2026)
Businesses (2008-2026)
Employment (2008-2026)
Exports (2008-2026)
Imports (2008-2026)
Wages (2008-2026)
Domestic Demand (2008-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

EBITDAF

GENTAILER

INSTALLATION CONTROL POINTS (ICP)

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Electricity Retailing industry?

IBISWorld industry market research reports enable you to:

  • Find out about key industry trends
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This report on Electricity Retailing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Electricity Retailing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Electricity Retailing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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