Lesson learnt: Operators have begun changing their hours to compete with childcare centres

IBISWorld’s Preschool Education in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2013 - 2018
Annual Growth
2018 - 2023

Industry Threats & Opportunities

  • Community-based kindergartens and playcentres are losing ground to early childhood centres
  • Rival childcare centres are gaining ground over traditional community kindergartens
  • The industry revenue growth rate is expected to be modest at best over the next five years

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    Industry Analysis & Industry Trends

    The Preschool Education industry provides preschool education services within a kindergarten and playcentre setting. Many industry operators provide early childhood education (ECE) services for children between three and five years of age under the Ministry of Education's 20 Hours ECE scheme, which is designed to reduce cost barriers to early childhood education. This scheme has fostered some demand for industry services. However, the New Zealand tradition of sending preschoolers to their local kindergarten is continuing to lose ground, as a growing number of working parents opt for all-day care combined with an educational component, as offered by rival licensed early childhood centres...

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    Industry Report - Industry Analysis Chapter

    Revenue for the Preschool Education industry is expected to grow at an annualised 2.7% over the five years through 2017-18, to reach $1.2 billion. This includes expected growth of 1.3% in the current year. Higher government expenditure on the early childhood education (ECE) sector has been the main driver of this revenue growth. Growth rates however, have been restrained by the increasing competitive threat posed by alternative ECE services, including childcare centres that have increasingly focused on the provision of ECE services. Falling enrolment numbers in community-based facilities have also dampened growth as parents increasingly opt to place their children in all-day childcare centres over short-day kindergartens or sessional playcentres.


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    Additional Insights for the Preschool Education Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Preschool Education Industry are

  • Easy access for clients
  • Access to highly skilled workforce
  • Ability to take advantage of government subsidies and other grants
  • IBISWorld analysts also discuss how external factors such as Public funding for early childhood education and Real household discretionary income in the Preschool Education industry impact industry performance..

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    New Zealand Special Report

    Industry Products

    What is the Preschool Education in New Zealand Industry?

    Industry participants are primarily engaged in providing accredited pre-primary school education. Preschool programs are educational in nature and are designed to introduce children to ideas, attitudes and behaviour required in a school environment. They are usually directed at children between three and five years of age. Preschools that also provide child minding or day nursery services are not included in the industry.

    Industry Products
    Public kindergarten services
    Playcentre services
    Private preschools and kindergartens
    Industry Activities
    Preschool centre operation
    Kindergarten centre operation
    Playcentre operation

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Public funding for early childhood education
  • Real household discretionary income
  • Females in the labour force
  • Number of births

  • Current Performance
  • Government

    ECE policies

  • ECE changes

    and challenges

  • New players
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand determinants
  • Changing

    industry base

  • Table: Preschool Education Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Preschool Education Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • School Education in New Zealand

  • Key Selling Industries
  • Dental Services in New Zealand
  • Department Stores in New Zealand
  • Electricity Retailing in New Zealand
  • Newspaper and Book Retailing in New Zealand
  • Water Supply in New Zealand

  • Products & Services
  • Public kindergarten services
  • Playcentre services
  • Private preschools and kindergartens
  • Chart: Preschool Education Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Four-year-old children
  • Three-year-old children
  • Children aged two years and under
  • Five-year-old children
  • Chart: Major Market Segmentation for the Preschool Education Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Preschool Education

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Preschool Education Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Preschool Education Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Preschool Education Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Stands for Early Childhood Education. With early childhood education as a key priority of the New Zealand Government, kindergartens receive ECE funding.
  • Kindergartens
  • Kindergartens are teacher-led education and care centres that belong to a kindergarten association. Kindergartens traditionally cater for children between three and five years of age.
  • Kohanga Reo
  • Facilities offering a total immersion programme for children from birth to six years of age where the language of communication is Maori.
  • Playcentres
  • Playcentres are parent co-operatives that provide a form of parent-led early childhood education. Playcentres are members of the New Zealand Playcentre Federation.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Preschool Education in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Preschool Education in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Preschool Education in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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