More work, less play: Players have been under pressure to respond to working parents' needs

The Preschool Education industry provides preschool education services in kindergarten and playcentre settings. Many industry operators provide early childhood education (ECE) services for children between three and five years of age under the Ministry of Education's (Te Tahuhu o Te Matauranga) 20 Hours ECE scheme, which aims to reduce cost barriers to early childhood education. This scheme has fostered demand for industry services. However, the New Zealand tradition of sending preschoolers to their local kindergarten has continued to lose ground, as a growing number of working parents have been opting for all-day care combined with an educational component, as offered by rival licensed early childhood more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Community-based kindergartens and playcentres are losing ground to early childhood centres
  • Rival childcare centres have been gaining ground over traditional community kindergartens
  • Growth in industry revenue and enrolment numbers is anticipated to slow over the next five years
  • Industry Report - Industry SWOT Analysis Chapter

    For over a century, many New Zealand children have attended their local community-based kindergarten prior to commencing school. Sustained government funding has driven much of the industry's revenue growth over the past decade, as the New Zealand Government commits to ensuring that 98% of children have access to early learning education prior to starting school. However, the New Zealand tradition of sending children to the local kindergarten is now waning as the industry faces intensifying external pressures from rival education and care centres. Over the past five years, a growing number of working parents have opted to send their children to childcare centres that offer greater flexibility in terms of operating days and hours, and are eligible for the 20 Hours ECE scheme. The...purchase to read more.

    Additional Insights for the Preschool Education Industry

    IBISWorld has determined the most important Key Success Factors for the Preschool Education are:

  • Easy access for clients
  • Access to highly skilled workforce
  • Ability to take advantage of government subsidies and other grants
  • IBISWorld analysts also discuss how external factors such as Public funding for early childhood education and Real household discretionary income in the Preschool Education industry impact industry performance..

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    What's in this report

    What is the Preschool Education in New Zealand Industry?

    Industry participants primarily provide accredited pre-primary school education. Preschool programs are educational in nature and designed to introduce children to ideas, attitudes and behaviour required in a school environment. The programs are usually directed at children between three and five years of age. Preschools that also provide child minding or day nursery services are not included in the industry.

    Industry Products
  • Public kindergartens
  • Playcentres
  • Private preschools and kindergartens
  • Industry Activities
  • Preschool centre operation
  • Kindergarten centre operation
  • Playcentre operation
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Public funding for early childhood education
  • Real household discretionary income
  • Females in the labour force
  • Number of births

  • Current Performance
  • Government ECE policies
  • ECE changes and challenges
  • New players
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand determinants
  • Changing industry base
  • Table: Preschool Education Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Preschool Education Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • School Education in New Zealand

  • Key Selling Industries
  • Dental Services in New Zealand
  • Department Stores in New Zealand
  • Electricity Retailing in New Zealand
  • Newspaper and Book Retailing in New Zealand
  • Water Supply in New Zealand

  • Products & Services
  • Public kindergartens
  • Private preschools and kindergartens
  • Playcentres
  • Chart: Preschool Education Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Four-year-old children
  • Three-year-old children
  • Children aged two years and under
  • Five-year-old children
  • Chart: Major Market Segmentation for the Preschool Education Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Preschool Education

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Preschool Education Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Preschool Education Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Preschool Education Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Early Childhood Education (Ece)
  • Education for children of preschool age, available in kindergartens, playcentres, and early childhood centres. Kindergartens receive ECE funding from the government.
  • Kindergartens
  • Teacher-led education and care centres that belong to a kindergarten association. Kindergartens traditionally cater for children between three and five years of age.
  • Kohanga Reo
  • Facilities offering a total immersion program for children from birth to six years of age, where the language of communication is Maori.
  • Playcentres
  • Parent co-operatives that provide a form of parent-led early childhood education. Playcentres are members of the New Zealand Playcentre Federation.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Preschool Education in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

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    This report on Preschool Education in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Preschool Education in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Preschool Education in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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