Lifelong learning: An influx of new migrants has boosted demand for industry services

The Art and Non-Vocational Education industry provides various educational services that fall outside of the scope of traditional school and tertiary education. The industry's customer base encompasses all age groups, and the industry's educational services include dance, drama, music and art schools, driving and flying schools, language schools and Universities of the Third Age. In addition, industry operators can also provide tutoring services, public speaking training, and social and interpersonal skills training. The industry's performance largely depends on the general state of New Zealand's economy and associated discretionary income expenditure patterns, in addition to consumer and business confidence.Industry revenue is expected to decrease at an annualised more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Declining consumer sentiment has contributed to contracting industry demand and revenue
  • An increase in international fee-paying students has driven demand for English-language services
  • Technological advancements will likely stimulate change in the industry’s operating environment
  • Industry Report - Starting a New Business Chapter

    The industry has low barriers to entry, although barriers vary among industry segments. In some instances, an individual may offer private teaching sessions without the need for registration or qualification. This particularly applies to private academic and language tutors, music teachers and home computing instructors. In other instances, operators may be registered with the New Zealand Qualifications Authority. Registered operators must have adequate staff, equipment and facilities for the education delivered. They must also be financially stable, with sound quality management systems and practices. These requirements may deter potential new entrants.The reputations of existing players can represent barriers for new entrants, as can established customer bases. Sev...purchase to read more.

    Additional Insights for the Art and Non-Vocational Education Industry

    IBISWorld has determined the most important Key Success Factors for the Art and Non-Vocational Education are:

  • Having a good reputation
  • Having a high prior success rate (including completed prior contracts)
  • Having a good technical knowledge of the product
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Art and Non-Vocational Education industry impact industry performance..

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    What's in this report

    What is the Art and Non-Vocational Education in New Zealand Industry?

    Industry operators primarily provide non-school and non-tertiary education services, including arts education, language schools, driving and flying schools, tutoring and a range of community education services as part of the Adult and Community Education sector. The industry excludes pre-schools, kindergartens, schools, higher education institutions, technical and further education colleges, and sports instructors.

    Industry Products
  • Arts education services
  • Adult, community and other education services
  • Language schools
  • Tutoring
  • Professional development courses and business coaching
  • Industry Activities
  • Acting and drama school operation
  • Dance and ballet school operation
  • Music school and performing arts school operation
  • Driving and flying school operation
  • Public speaking training and personal coaching
  • Tutoring services
  • Instruction through Universities of the Third Age and Schools for Seniors
  • Language school operation
  • Correspondence school operation
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • Population aged between 15 and 45
  • Net migration
  • Business confidence index

  • Current Performance
  • Performance and profitability
  • Growth drivers
  • Government policies
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry base
  • Demographic drivers
  • Table: Art and Non-Vocational Education Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Art and Non-Vocational Education Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers in New Zealand

  • Key Selling Industries
  • Computer and Computer Peripheral Wholesaling in New Zealand
  • Internet Service Providers and Web Search Portals in New Zealand
  • Motor Vehicle Retailing in New Zealand
  • Newspaper and Book Retailing in New Zealand
  • Stationery Goods Retailing in New Zealand

  • Products & Services
  • Adult, community and other education services
  • Language schools
  • Tutoring
  • Professional development courses and business coaching
  • Arts education services
  • Chart: Art and Non-Vocational Education Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 20 to 39
  • People aged 19 and under
  • People aged 40 and over
  • Chart: Major Market Segmentation for the Art and Non-Vocational Education Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Art and Non-Vocational Education

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Art and Non-Vocational Education Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Art and Non-Vocational Education Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Art and Non-Vocational Education Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Adult And Community Education (Ace)
  • In the case of the industry, adult & community education takes place in a community or school setting.
  • English For Speakers Of Other Languages (Esol)
  • ESOL classes are offered at English language schools, in addition to those offered by ACE facilities.
  • Private Training Establishments (Ptes)
  • Of interest to the industry are those PTEs operating as English language schools. These PTEs do not receive any form of funding from the government.
  • Wananga
  • Wananga are state-owned Maori teaching and research institutions which teach according to Maori traditions and customs.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Art and Non-Vocational Education in New Zealand market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
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    This report on Art and Non-Vocational Education in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Art and Non-Vocational Education in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Art and Non-Vocational Education in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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