Lotteries and Bookmaking Operations in New Zealand - Market Research Report

Lotteries and Bookmaking Operations industry trends (2014-2019)

poll Average industry growth 2014–2019: 2.8%

The Lotteries and Bookmaking Operations industry has fluctuated over the past five years, but has posted revenue growth overall due to the rising popularity of fixed-odds horse and sports betting and growth in real household discretionary income. Revenue growth has also stemmed from an increase in per capita gambling expenditure, with punters shifting their spending from other forms of gambling, such as poker and gaming machines, to horse and sports betting. Lotto New Zealand has expanded its digital channels and revamped its product offering, which has driven growth in the lotteries segment. Overall, industry revenue is expected to increase at an annualised 2.3% over the five years through 2019-20, to $3.5 billion. The continued strong uptake of fix...
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Lotteries and Bookmaking Operations industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Lotteries and Bookmaking Operations industry is forecast to continue growing over the next five years, albeit at a slightly slower pace compared with the previous five-year period. Rising real household discretionary income and the increasing popularity of sports betting are projected to underpin industry revenue growth. Further developments in industry operators' online and mobile platforms, along with improvements in fixed-odds betting platforms for the Racing Industry Transition Agency (RITA), are also likely to contribute to industry growth. However, competition from overseas bookmakers is anticipated to persist. In addition, firms involved in other forms of gambling will also vie for a share of per capita gambling expenditure, which is proje...
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Lotteries and Bookmaking Operations industry statistics

  • attach_money Market Size: $3bn
  • business Number of Businesses: 553
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 826

Biggest companies in the Lotteries and Bookmaking Operations industry

The companies holding the largest market share in the Lotteries and Bookmaking Operations in New Zealand industry include Racing Industry Transition Agency and New Zealand Lotteries Commission.

  • pie_chart Racing Industry Transition Agency Market Share: x.x%
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  • pie_chart New Zealand Lotteries Commission Market Share: x.x%
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What is Lotteries and Bookmaking Operations industry?

Industry Definition

Industry firms primarily operate lotteries or retail lottery products and provide gambling services such as totalisator or other betting services. Firms may provide these services through the internet.

Industry Products and Services

  • Lotteries
  • Fixed odds sports and horserace betting
  • Totalisator sports and horserace betting
  • All Others

Industry Activities

  • Lottery operation
  • Lottery agency operation
  • Keno operation
  • Bookmaker operation
  • TAB operation

Market research report - table of contents

Industry Definition

Industry firms primarily operate lotteries or retail lottery products and provide gambling services such as totalisator or other betting services. Firms may provide these services through the internet.

Main Activities

  • Lottery operation
  • Lottery agency operation
  • Keno operation
  • Bookmaker operation
  • TAB operation

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Per capita gambling expenditure indicates how much money New Zealanders spend on gambling activities. Higher per capita gambling expenditure generally tra...
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Per capita gambling expenditure
Mobile internet connections
Number of poker and gaming machines
Real household discretionary income

Current Performance

Horse and sports betting
Lotteries
 Chart: Revenue Growth

Industry Outlook

Horse and sports betting
Lotteries
 Table: Lotteries and Bookmaking Operations in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Lotteries and Bookmaking Operations in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Newspaper and Book Retailing in New Zealand
Pubs, Bars and Nightclubs in New Zealand
Social Clubs in New Zealand
Consumers in New Zealand



Key Selling Industries

Television Broadcasting in New Zealand






Products & Services

The Lotteries and Bookmaking Operations industry provides horse and sports betting services through the TAB and lottery services through Lotto New Zealand...
People aged 35 to 54
People aged 55 and over




Demand Determinants

Demand for lotteries, horse and sports betting is dictated by trends in household income and consumer sentiment. Gambling is a discretionary activity and ...
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Major Markets

People aged 35 to 54
People aged 55 and over





 Chart: Major Market Segmentation for the Lotteries and Bookmaking Operations in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Lotteries and Bookmaking Operations industry has high market share concentration. The industry's only two players, Lotto New Zealand and the Racing In...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Lotteries and Bookmaking Operations in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Lotteries and Bookmaking Operations in New Zealand - Market Research Report Industry

Industry Globalization

Racing Industry Transition Agency (RITA), formerly known as the New Zealand Racing Board (NZRB), is a Crown-owned entity that operates and administers all...
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Racing Industry Transition Agency

 Table: Racing Industry Transition Agency - financial performance

Lotto New Zealand

 Table: Lotto New Zealand - financial performance

Capital Intensity

The Lotteries and Bookmaking Operations industry is characterised by a moderate level of capital intensity, which has declined slightly over the past five...
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 Chart: Level of Capital Intensity for the Lotteries and Bookmaking Operations in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Lotteries and Bookmaking Operations in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

FIXED ODDS

RITA

TAB

TOTALISATOR

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Lotteries and Bookmaking Operations industry?

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This report on Lotteries and Bookmaking Operations in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Lotteries and Bookmaking Operations in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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