Winning big: Industry revenue jackpots as fixed-odds gambling increases in popularity

The Lotteries and Bookmaking Operations in New Zealand market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Analysis & Industry Trends

The Lotteries and Bookmaking Operations industry has grown consistently over the past five years on the back of the rising popularity of fixed-odds horse and sports betting and growth in real household discretionary income. This revenue growth has come despite declining per capita gambling expenditure, with punters shifting their spending from other forms of gambling, such as poker and gaming machines, to horse and sports betting. In the lotteries segment, Lotto New Zealand has driven growth with the expansion of its digital channels and revamping its product offering. Industry revenue is expected to increase at an annualised 4.2% over the five years through 2017-18, to $3.6 billion. The continued strong uptake of fixed-odds betting is anticipated to support growth of 2.3%...

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What is the Lotteries and Bookmaking Operations in New Zealand industry?

The Lotteries and Bookmaking Operations industry is currently in the mature phase of its life cycle. Industry value added, which measures an industry's contribution to the overall economy, is forecast to rise at an annualised 2.5% over the 10 years through 2022-23. This represents a slight underperformance of overall GDP, which is projected to grow at an annualised 2.8% over the same period. This indicates the industry's contribution to the overall economy is shrinking.

Industry establishment numbers are gradually falling as lottery and bookmaking services are increasingly being delivered via mobile and online platforms. Whi...

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New Zealand Special Report

Products & Brands

Major products in this industry
Fixed odds sports and horse race betting
Totalisator sports and horse race betting
Examples of brands in this Industry
Instant Kiwi

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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