Overview

Winning big: Industry revenue jackpots as fixed-odds gambling increases in popularity

IBISWorld’s Lotteries and Bookmaking Operations in New Zealand market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

The Lotteries and Bookmaking Operations industry has grown consistently over the past five years on the back of the rising popularity of fixed-odds horse and sports betting and growth in real household discretionary income. This revenue growth has come despite declining per capita gambling expenditure, with punters shifting their spending from other forms of gambling, such as poker and gaming machines, to horse and sports betting. In the lotteries segment, Lotto New Zealand has driven growth with the expansion of its digital channels and revamping its product offering. Industry revenue is expected to increase at an annualised 4.2% over the five years through 2017-18, to $3.6 billion. The continued strong uptake of fixed-odds betting is anticipated to support growth of 2.3%...

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What is the Lotteries and Bookmaking Operations in New Zealand industry?

The spread of industry establishments closely mirrors the population distribution. TABs and betting outlets are located in areas where they can draw in enough foot traffic to remain viable. Heavily populated cities such as Auckland, Wellington and Christchurch therefore have the majority of industry establishments. The introduction of mobile betting apps has made it easier for NZRB and Lotto New Zealand to reach consumers in regional areas. As a result, the need to operate TABs and other establishments in less populated areas has fallen over the past decade...

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New Zealand Special Report

Products & Brands

Major products in this industry
Lotteries
Fixed odds sports and horse race betting
Totalisator sports and horse race betting
Examples of brands in this Industry
Instant Kiwi
Keno
Lotto
Powerball
Strike
TAB

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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