Vegetable Growing in New Zealand - Market Research Report

Vegetable Growing industry trends (2014-2019)

poll Average industry growth 2014–2019: -1.6%

The Vegetable Growing industry produces a range of vegetables, such as potatoes and carrots, and other similar products, such as herbs and tomatoes. Industry farms grow products outdoors, under cover in structures like greenhouses or in a combination of both. The industry's performance is linked to several factors, with the most significant being production levels. Volatile growing conditions, such as annual rainfall levels, have caused production to be subdued over the past five years. Industry revenue is expected to fall at an annualised 0.8% over the five years through 2019-20, to total $1.3 billion. This includes a projected revenue decline of 0.2% in the current year. However, industry operators have benefited from vegetable consumption increasi...
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Vegetable Growing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Vegetable Growing industry is anticipated to increase its revenue over the next five years. Ongoing health and wellbeing trends are forecast to continue assisting the industry. In addition, the New Zealand dollar is anticipated to remain relatively weak over the period, keeping exports competitive in overseas markets, supporting the industry. However, competition from Australia in export markets is likely to limit export earnings over the next five years. Revenue and profitability Industry revenue is forecast to increase at an annualised X.X% over the five years through XXX-XX, to reach $X.X billion. Health consciousness is likely to rise further over the period, with consumers increasingly monitoring their diets. As a result, apparent fruit an...
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Vegetable Growing industry statistics

  • attach_money Market Size: $1bn
  • business Number of Businesses: 1,092
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 7,359

Biggest companies in the Vegetable Growing industry

The Vegetable Growing in New Zealand industry has no companies with major market shares. Get the full report to find out why.

What is Vegetable Growing industry?

Industry Definition

Industry operators grow vegetables outdoors and under cover. Under cover growing occurs primarily in greenhouses, cold frames, cloth houses and lath houses.

Industry Products and Services

  • Potatoes
  • Onions
  • Tomatoes
  • Carrots, parsnips and turnips
  • Other vegetables

Industry Activities

  • Vegetable growing outdoors
  • Vegetable growing under cover

Market research report - table of contents

Industry Definition

Industry operators grow vegetables outdoors and under cover. Under cover growing occurs primarily in greenhouses, cold frames, cloth houses and lath houses.

Main Activities

  • Vegetable growing outdoors
  • Vegetable growing under cover

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Apparent fruit and vegetable consumption reflects consumer demand for industry products, with increased consumption boosting demand for vegetables across ...
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Apparent fruit and vegetable consumption
Level of annual rainfall
Domestic price of vegetables
Trade-weighted index

Current Performance

Health consciousness
International trade
Industry structure
 Chart: Revenue Growth

Industry Outlook

Consumer demand
International trade
Industry structure
 Table: Vegetable Growing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Vegetable Growing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Fruit and Vegetable Processing in New Zealand
Fruit and Vegetable Wholesaling in New Zealand
Supermarkets, Grocery Stores and Convenience Stores in New Zealand




Key Selling Industries

Water Supply in New Zealand
Livestock and Other Agricultural Supplies Wholesaling in New Zealand





Products & Services

Vegetable growers in New Zealand plant a range of crops. As a result, most vegetables do not account for over 10% of revenue. However, potatoes account fo...
Export markets
Food processors
Other markets



Demand Determinants

Demand for vegetables is largely based on the quality, freshness and price. In addition, consumer preferences, lifestyle choices and household diets also ...
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Major Markets

Export markets
Food processors
Other markets




 Chart: Major Market Segmentation for the Vegetable Growing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Vegetable Growing industry is characterised by a low level of market share concentration. No single company holds a market share of over 5% and the to...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Vegetable Growing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Vegetable Growing in New Zealand - Market Research Report Industry

Industry Globalization

The Vegetable Growing in New Zealand industry has no major companies. Get the full report to find out why.

Capital Intensity

The Vegetable Growing industry is highly capital intensive. For every dollar spent on wages, an estimated $0.40 is spent on capital items. Industry operat...
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 Chart: Level of Capital Intensity for the Vegetable Growing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Vegetable Growing in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Vegetable Growing industry?

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  • Identify threats and opportunities
  • Inform your decisions for marketing, strategy and planning
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This report on Vegetable Growing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Vegetable Growing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Vegetable Growing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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