Plucky: The industry is moving towards free-range and organic produce, boosting revenue

The Poultry Meat and Egg Farming industry has expanded over the past five years. Rising health consciousness has driven many consumers to replace red meat with leaner sources of protein, such as chicken, which has boosted poultry consumption. Rising demand for free-range and organic poultry products, supported by growing disposable incomes, has also driven industry growth over the period, as these products command higher prices. However, downward price pressures in the downstream Poultry Processing industry have reduced domestic poultry meat prices over the past five years, which has limited industry growth. Industry revenue is expected to grow at an annualised 3.2% over the five years through 2018-19, to reach $543.7 million. This includes anticipated revenue growth of 0.9%...read more.

Industry Statistics & Market Size
Revenue
$544m
Annual Growth 14-19
3.2%
Forecast Growth 19-24
Profit
Employment
2,234
Businesses
388

Industry Threats & Opportunities

  • Egg farmers have gone through a period of regulation change over the past five years
  • New Zealand exports of live poultry and eggs have increased over the past five years
  • Industry operators are expected to continue benefiting from growing poultry consumption
  • Industry Report - Industry Locations Chapter

    Poultry farmers are widely dispersed across New Zealand. However, most poultry meat and egg farmers are located in the Waikato, Auckland and Canterbury regions. Location requirements vary between poultry farms, depending on the products farmed and the systems used.Egg farmers are typically located near major population centres because eggs only need to be graded and packaged before they can be distributed to downstream customers. Consequently, egg farmers can be located on urban fringes. Conversely, poultry meat farmers need to be located near poultry processors, which are concentrated in Auckland, Canterbury, Waikato and Wellington. As a result, poultry meat farmers tend to be located in these regions.The type of farming operation also determines farm location. Pou...purchase to read more.

    Additional Insights for the Poultry Meat and Egg Farming Industry

    IBISWorld has determined the most important Key Success Factors for the Poultry Meat and Egg Farming are:

  • Output is sold under contract - incorporate long-term sales contracts
  • Proximity to key markets
  • Use of specialist equipment or facilities
  • IBISWorld analysts also discuss how external factors such as Egg production and Poultry consumption in the Poultry Meat and Egg Farming industry impact industry performance..

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    What's in this report

    What is the Poultry Meat and Egg Farming in New Zealand Industry?

    Industry operators farm poultry for meat or eggs. Poultry includes chicken, duck, turkey and geese.

    Industry Products
  • Poultry for meat production
  • Cage and colony eggs
  • Barn, free-range and other eggs
  • Industry Activities
  • Poultry farm operation
  • Poultry hatchery operation (egg breeds)
  • Chicken farming
  • Duck farming
  • Game bird farming
  • Goose farming
  • Turkey farming
  • Poultry hatchery operation (for meat)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Egg production
  • Poultry consumption
  • Domestic price of eggs
  • Domestic price of poultry
  • Demand from general line grocery wholesaling

  • Current Performance
  • Revenue and profitability
  • International trade
  • Poultry welfare
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Consumer demand
  • Trade and structure
  • Table: Poultry Meat and Egg Farming Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Poultry Meat and Egg Farming Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Poultry Processing in New Zealand
  • General Line Grocery Wholesaling in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Bakery Product Manufacturing in New Zealand

  • Key Selling Industries
  • Livestock and Other Agricultural Supplies Wholesaling in New Zealand
  • Veterinary Services in New Zealand

  • Products & Services
  • Cage and colony eggs
  • Poultry for meat production
  • Barn, free-range and other eggs
  • Chart: Poultry Meat and Egg Farming Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Grocery wholesalers
  • Supermarkets
  • Food-service establishments
  • Food manufacturers
  • Export markets
  • Other markets
  • Chart: Major Market Segmentation for the Poultry Meat and Egg Farming Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Poultry Meat and Egg Farming

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Poultry Meat and Egg Farming Industry

  • Industry Globalization
    Mainland Poultry Limited, Turk's Poultry Farm Limited,
  • Table: Mainland Poultry Limited - financial performance
  • Table: Turk's Poultry Farm Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Poultry Meat and Egg Farming Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Poultry Meat and Egg Farming Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Broiler
  • Birds, usually chickens, raised for meat production.
  • Brooder
  • A heated enclosure for chicks.
  • Cage System
  • A system in which birds are confined in small cages, which is often referred to as battery cages or battery hens.
  • Colony System
  • A new system designed to replace the cage system. Birds are confined in larger cages that have room for them to roam and perch.
  • Layer
  • Birds used in egg production.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Poultry Meat and Egg Farming in New Zealand market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Poultry Meat and Egg Farming in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Poultry Meat and Egg Farming in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Poultry Meat and Egg Farming in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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