Poultry Meat and Egg Farming in New Zealand - Market Research Report

Poultry Meat and Egg Farming industry trends (2014-2019)

poll Average industry growth 2014–2019: 5.3%

The Poultry Meat and Egg Farming industry has expanded over the past five years. Rising health consciousness has driven many consumers to replace red meat with leaner sources of protein, such as chicken, which has boosted poultry consumption. Rising demand for free-range and organic poultry products, supported by growing disposable incomes, has also driven industry growth over the period, as these products command higher prices. However, downward price pressures in the downstream Poultry Processing industry have reduced domestic poultry meat prices over the past five years, which has limited industry growth. Industry revenue is expected to grow at an annualised 4.1% over the five years through 2019-20, to reach $614.8 million. This includes anticipat...
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Poultry Meat and Egg Farming industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Operators in the Poultry Meat and Egg Farming industry are anticipated to benefit from forecast higher poultry consumption and egg prices over the next five years. Poultry farming is set to continue moving away from cage production, and towards free-range and organic production methods. In addition, the industry is anticipated to continue consolidating, with larger players expected to acquire several smaller farms over the next five years, to increase production. Revenue and profitability Industry revenue is forecast to increase at an annualised X.X% over the five years through XXX-XX, to reach $XX.X million. Poultry consumption is projected to slightly increase over the period, with increasingly health-conscious consumers likely to opt for leaner...
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Poultry Meat and Egg Farming industry statistics

  • attach_money Market Size: $611m
  • business Number of Businesses: 470
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,390

Biggest companies in the Poultry Meat and Egg Farming industry

The companies holding the largest market share in the Poultry Meat and Egg Farming in New Zealand industry include Mainland Poultry Limited, Turk's Poultry Farm Limited and Aviagen New Zealand Limited.

  • pie_chart Mainland Poultry Limited Market Share: x.x%
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  • pie_chart Turk's Poultry Farm Limited Market Share: x.x%
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  • pie_chart Aviagen New Zealand Limited Market Share: x.x%
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What is Poultry Meat and Egg Farming industry?

Industry Definition

Industry operators farm poultry for meat or eggs. Poultry includes chicken, duck, turkey and geese.

Industry Products and Services

  • Poultry for meat production
  • Cage and colony eggs
  • Barn, free-range and other eggs
  • All Others

Industry Activities

  • Poultry farm operation
  • Poultry hatchery operation (egg breeds)
  • Chicken farming
  • Duck farming
  • Game bird farming
  • Goose farming
  • Turkey farming
  • Poultry hatchery operation (for meat)

Market research report - table of contents

Industry Definition

Industry operators farm poultry for meat or eggs. Poultry includes chicken, duck, turkey and geese.

Main Activities

  • Poultry farm operation
  • Poultry hatchery operation (egg breeds)
  • Chicken farming
  • Duck farming
  • Game bird farming
  • Goose farming
  • Turkey farming
  • Poultry hatchery operation (for meat)

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Industry operators generate the largest proportion of revenue from egg production. Consequently, rising egg production boosts industry revenue. A range of...
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Egg production
Poultry consumption
Domestic price of eggs
Domestic price of poultry

Current Performance

International trade
Poultry welfare
Industry structure
 Chart: Revenue Growth

Industry Outlook

Consumer demand
Trade and structure
 Table: Poultry Meat and Egg Farming in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Poultry Meat and Egg Farming in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Poultry Processing in New Zealand
General Line Grocery Wholesaling in New Zealand
Supermarkets, Grocery Stores and Convenience Stores in New Zealand
Bakery Product Manufacturing in New Zealand



Key Selling Industries

Livestock and Other Agricultural Supplies Wholesaling in New Zealand
Veterinary Services in New Zealand





Products & Services

Most poultry farmers specialise in producing eggs or broilers. Consequently, the following product segmentation does not necessarily reflect the product s...
Supermarkets
Food-service establishments
Food manufacturers
Export markets
Other markets

Demand Determinants

Demand for industry products largely depends on domestic consumption of poultry products. Poultry consumption has trended upwards over the past five years...
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Major Markets

Supermarkets
Food-service establishments
Food manufacturers
Export markets
Other markets


 Chart: Major Market Segmentation for the Poultry Meat and Egg Farming in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Poultry Meat and Egg Farming industry is moderately concentrated. The industry's four largest players are expected to account for just over 40% of rev...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Poultry Meat and Egg Farming in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Poultry Meat and Egg Farming in New Zealand - Market Research Report Industry

Industry Globalization

Mainland Poultry Limited, based in Dunedin, was established in 1997 and has grown to become a vertically-integrated poultry company with national distribu...
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Mainland Poultry Group

 Table: Mainland Poultry Group - financial performance

Turk's Poultry

 Table: Turk's Poultry - financial performance

Aviagen New Zealand

 Table: Aviagen New Zealand - financial performance

Capital Intensity

The Poultry Meat and Egg Farming industry is moderately capital-intensive. For every dollar spent on capital, an estimated $3.05 is spent on wages. Indust...
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 Chart: Level of Capital Intensity for the Poultry Meat and Egg Farming in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Poultry Meat and Egg Farming in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BROILER

BROODER

CAGE SYSTEM

COLONY SYSTEM

LAYER

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Poultry Meat and Egg Farming industry?

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This report on Poultry Meat and Egg Farming in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Poultry Meat and Egg Farming in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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