Plucky: The industry is moving towards free-range and organic produce, boosting revenue

The Poultry Meat and Egg Farming in New Zealand market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Analysis & Industry Trends

The Poultry Meat and Egg Farming industry has grown modestly over the past five years. Rising health consciousness has driven many consumers to replace red meat with leaner sources of protein, such as chicken, boosting poultry consumption. Rising demand for free-range and organic poultry products, supported by growing disposable incomes, has also driven industry growth over the period, as these products command higher prices. However, intensifying price pressures in the downstream Poultry Processing industry have reduced domestic poultry meat prices over the past five years, which limited industry growth. Industry revenue is expected to grow at an annualised 2.3% over the five years through 2017-18, to reach $482.1 million. This includes projected revenue growth of 1.2%...

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Industry Report - Starting a New Business Chapter

The Poultry Meat and Egg Farming industry is characterised by moderate barriers to entry, which have increased slightly over the past five years. Establishing a poultry farm involves extensive costs. A new player may purchase an established farm for hundreds of thousands of dollars, while a new facility may cost more than this once land and construction of facilities have been accounted for. These extensive costs are typically the most prohibitive barriers to entry. However, access to land is becoming an increasing barrier to entry for new farms. Increasing land requirements for poultry farming, partly due to government regulations outlining new minimum housing requirements for birds, are preventing potential entrants from being able to find suitable land.


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Additional Insights for the Poultry Meat and Egg Farming Industry

IBISWorld identifies 250 Key Success Factors for a business.The most important for the Poultry Meat and Egg Farming Industry are

  • Output is sold under contract - incorporate long-term sales contracts
  • Proximity to key markets
  • Use of specialist equipment or facilities
  • IBISWorld analysts also discuss how external factors such as Egg production and Poultry consumption in the Poultry Meat and Egg Farming industry impact industry performance..

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    New Zealand Special Report

    Industry Products

    What is the Poultry Meat and Egg Farming in New Zealand Industry?

    Industry operators farm poultry for meat or eggs. Poultry includes chicken, duck, turkey and geese.

    Industry Products
    Poultry for meat production
    Cage and colony eggs
    Barn, free-range and other eggs
    Industry Activities
    Poultry farm operation
    Poultry hatchery operation (egg breeds)
    Chicken farming
    Duck farming
    Game bird farming
    Goose farming
    Turkey farming
    Poultry hatchery operation (for meat)

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Egg production
  • Poultry consumption
  • Domestic price of eggs
  • Domestic price of poultry
  • Demand from general line grocery wholesaling

  • Current Performance
  • Revenue and profitability
  • International trade
  • Poultry welfare
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Consumer demand
  • Trade and structure
  • Table: Poultry Meat and Egg Farming Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Poultry Meat and Egg Farming Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Poultry Processing in New Zealand
  • General Line Grocery Wholesaling in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand
  • Bakery Product Manufacturing in New Zealand

  • Key Selling Industries
  • Livestock and Other Agricultural Supplies Wholesaling in New Zealand
  • Veterinary Services in New Zealand

  • Products & Services
  • Cage and colony eggs
  • Poultry for meat production
  • Barn, free-range and other eggs
  • Chart: Poultry Meat and Egg Farming Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Grocery wholesalers
  • Supermarkets
  • Food-service establishments
  • Food manufacturers
  • Export markets
  • Other markets
  • Chart: Major Market Segmentation for the Poultry Meat and Egg Farming Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Poultry Meat and Egg Farming

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Poultry Meat and Egg Farming Industry

  • Industry Globalization
    Major Companies
    Mainland Poultry LimitedTurk's Poultry Farm Limited
  • Table: Mainland Poultry Limited - financial performance
  • Table: Turk's Poultry Farm Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Poultry Meat and Egg Farming Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Poultry Meat and Egg Farming Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Birds, usually chickens, raised for meat production.
  • Brooder
  • A heated enclosure for chicks.
  • Cage System
  • A system in which birds are confined in small cages, which is often referred to as battery cages or battery hens.
  • Colony System
  • A new system designed to replace the cage system. Birds are confined in larger cages that have room for them to roam and perch.
  • Layer
  • Birds used in egg production.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Poultry Meat and Egg Farming in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Poultry Meat and Egg Farming in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Poultry Meat and Egg Farming in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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