Fruitful times: The popularity of kiwifruit in overseas markets has led to revenue growth

The Kiwifruit and Berry Growing industry has grown strongly over the past five years. Following a sharp decline in output volumes in 2013-14 due to an outbreak of the Psa-V bacteria, kiwifruit volumes, exports and prices have increased to support substantial revenue growth. Superior orchard management and an increased focus on disease-resistant kiwifruit cultivars have increased per-hectare harvest volumes and orchard efficiency. Strong export growth has been driven by rising demand from growing middle-class populations in export markets, particularly China. Booming demand for New Zealand-grown kiwifruit has led to additional areas being planted to meet demand. Berries, including blueberries and strawberries, are expected to account for more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Rising demand from export markets, particularly China, has driven industry revenue
  • Demand for kiwifruit from newer export markets, such as China and Taiwan, has skyrocketed
  • Industry expansion is forecast to slow as growth in kiwifruit output volumes becomes more subdued
  • Industry Report - Industry Investment Chapter

    The Kiwifruit and Berry Growing industry is highly capital intensive. In 2018-19, for every dollar invested in capital across the industry, an estimated $2.19 is paid as wages. However, this is slightly skewed by the understatement of wage costs in the industry. Many owner-operators do not pay themselves a traditional wage, but rather draw their wages from profit. Consequently, this figure over represents the capital intensity of the industry.Capital investment largely relates to orchard infrastructure, such as tractors and other machinery, and fencing and planting equipment. However, the fragile nature of kiwifruit and berries means that automation and equipment-based activities are limited. For example, kiwifruit is still hand-picked in harvest season. How...purchase to read more.

    Additional Insights for the Kiwifruit and Berry Growing Industry

    IBISWorld has determined the most important Key Success Factors for the Kiwifruit and Berry Growing are:

  • Appropriate climatic conditions
  • Appropriate physical growing conditions
  • Output is sold under contract - incorporate long-term sales contracts
  • IBISWorld analysts also discuss how external factors such as Trade-weighted index and Level of annual rainfall in the Kiwifruit and Berry Growing industry impact industry performance..

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    What's in this report

    What is the Kiwifruit and Berry Growing in New Zealand Industry?

    Industry operators primarily grow kiwifruit, strawberries, blackberries or other berry fruit. Growers of stone fruit, pome fruit, grapes and other fruits are excluded from the industry.

    Industry Products
  • Hayward kiwifruit
  • Other kiwifruit
  • Berries
  • Industry Activities
  • Kiwifruit growing
  • Blueberry growing
  • Strawberry growing
  • Boysenberry growing
  • Raspberry growing
  • Blackcurrant growing
  • Other berry fruit growing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Trade-weighted index
  • Level of annual rainfall
  • Demand from supermarkets, grocery stores and convenience stores
  • Domestic price of fruit

  • Current Performance
  • Disease outbreak
  • International trade
  • Participation

    and profit

  • Chart: Revenue Growth

  • Industry Outlook
  • Industry structure
  • Competition

    and innovation

  • Shifting markets
  • Table: Kiwifruit and Berry Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Kiwifruit and Berry Growing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Fruit and Vegetable Processing in New Zealand
  • Fruit and Vegetable Wholesaling in New Zealand

  • Key Selling Industries
  • Livestock and Other Agricultural Supplies Wholesaling in New Zealand
  • Shearing, Cropping and Agricultural Support Services in New Zealand
  • Water Supply in New Zealand

  • Products & Services
  • Hayward kiwifruit
  • Other kiwifruit
  • Berries
  • Chart: Kiwifruit and Berry Growing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Exports to other countries
  • Exports to the EU
  • Domestic markets
  • Chart: Major Market Segmentation for the Kiwifruit and Berry Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Kiwifruit and Berry Growing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Kiwifruit and Berry Growing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Kiwifruit and Berry Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Kiwifruit and Berry Growing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A type of plant produced by using selective breeding.
  • Free On Board Value
  • A method of quantifying the value of exported goods based on the price quoted by a seller, incorporating all costs incurred prior to the goods leaving the port of departure.
  • Psa-V
  • Pseudomonas syringae pv. actinidiae is a bacterial infection that affects kiwifruit vines, often causing death. First discovered in New Zealand in 2010, it does not affect human or animal health.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Kiwifruit and Berry Growing in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
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    This report on Kiwifruit and Berry Growing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Kiwifruit and Berry Growing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Kiwifruit and Berry Growing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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