Overview

Good as gold: The popularity of golden kiwifruit helps grow industry revenue

IBISWorld’s Kiwifruit and Berry Growing in New Zealand market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

The Kiwifruit and Berry Growing industry has undergone a period of strong growth over the past five years. Following a sharp decline in output volumes in 2013-14 due to an outbreak of the Psa-V bacteria, kiwifruit volumes, exports and prices have increased to support substantial revenue growth. Superior orchard management and an increased focus on disease-resistant kiwifruit cultivars have increased per-hectare harvest volumes and orchard efficiency. Strong export growth has been driven by rising demand from growing middle-class populations in export markets, particularly China. Booming demand for New Zealand-grown kiwifruit has led to additional areas being planted to meet demand. Blueberries and strawberries are expected to account for 2.6%...

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What is the Kiwifruit and Berry Growing in New Zealand industry?

Industry activity is largely concentrated in the Bay of Plenty region, which accounts for over 70% of industry establishments. In particular, the Te Puke area of the region is home to a high concentration of industry establishments. The Bay of Plenty region has well-drained, fertile soils, and optimal levels of annual rainfall and sunlight, which makes the area ideal for kiwifruit growing. Some kiwifruit establishments are also located in the Auckland and Waikato regions, along with several operations that focus on berry growing...

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New Zealand Special Report

Products & Brands

Major products in this industry
Hayward kiwifruit
Other kiwifruit
Berries

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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