Kiwifruit and Berry Growing in New Zealand - Market Research Report

Kiwifruit and Berry Growing industry trends (2014-2019)

poll Average industry growth 2014–2019: 14.6%

The Kiwifruit and Berry Growing industry has grown strongly over the past five years. Rising kiwifruit production, exports and prices have increased to support substantial revenue growth. Superior orchard management and an increased focus on disease-resistant kiwifruit cultivars, following a Psa-V outbreak in 2013-14, have increased per-hectare harvest volumes and orchard efficiency. Rising demand from growing middle-class populations in export markets, particularly China has driven strong export growth. Booming demand for New Zealand-grown kiwifruit has led to additional areas being planted to meet demand. Berries, including blueberries and strawberries, are expected to account for 2.6% of industry exports, and while sales from this segment have inc...
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Kiwifruit and Berry Growing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Kiwifruit and Berry Growing industry is projected to continue growing over the next five years. Industry expansion is anticipated to slow as growth in kiwifruit output volumes and prices received from export markets become more subdued. Domestically, demand for kiwifruit and berries is forecast to grow slightly, as the health benefits of industry produce are increasingly marketed to and accepted by consumers. Product innovation is also anticipated to drive renewed domestic demand, which has been comparatively stagnant in recent years. The forecast decline of the New Zealand dollar relative to major trading partners' currencies will likely decrease the relative price of industry fruit in foreign markets and boost export demand. Industry revenue is...
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Kiwifruit and Berry Growing industry statistics

  • attach_money Market Size: $2bn
  • business Number of Businesses: 2,120
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 5,585

Biggest companies in the Kiwifruit and Berry Growing industry

The Kiwifruit and Berry Growing in New Zealand industry has no companies with major market shares. Get the full report to find out why.

What is Kiwifruit and Berry Growing industry?

Industry Definition

Industry operators primarily grow kiwifruit, strawberries, blackberries or other berry fruit. Growers of stone fruit, pome fruit, grapes and other fruits are excluded from the industry.

Industry Products and Services

  • Hayward kiwifruit
  • Other kiwifruit
  • Berries
  • All Others

Industry Activities

  • Kiwifruit growing
  • Blueberry growing
  • Strawberry growing
  • Boysenberry growing
  • Raspberry growing
  • Blackcurrant growing
  • Other berry fruit growing

Market research report - table of contents

Industry Definition

Industry operators primarily grow kiwifruit, strawberries, blackberries or other berry fruit. Growers of stone fruit, pome fruit, grapes and other fruits are excluded from the industry.

Main Activities

  • Kiwifruit growing
  • Blueberry growing
  • Strawberry growing
  • Boysenberry growing
  • Raspberry growing
  • Blackcurrant growing
  • Other berry fruit growing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The trade-weighted index represents the value of the New Zealand dollar relative to a basket of currencies of the country's major trading partners. A fall...
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Trade-weighted index
Level of annual rainfall
Demand from supermarkets, grocery stores and convenience stores
Domestic price of fruit

Current Performance

International trade
Participation and profit
 Chart: Revenue Growth

Industry Outlook

Competition and innovation
Shifting markets
 Table: Kiwifruit and Berry Growing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Kiwifruit and Berry Growing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Fruit and Vegetable Processing in New Zealand
Fruit and Vegetable Wholesaling in New Zealand





Key Selling Industries

Shearing, Cropping and Agricultural Support Services in New Zealand
Water Supply in New Zealand
Livestock and Other Agricultural Supplies Wholesaling in New Zealand




Products & Services

The Kiwifruit and Berry Growing industry primarily generates revenue through kiwifruit growing. Kiwifruit can be segmented further into Hayward and other ...
Exports to the EU
Domestic markets




Demand Determinants

Several factors influence industry demand, such as fruit consumption, disposable income and the exchange rate. Fruit consumption is a key factor in determ...
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Major Markets

Exports to the EU
Domestic markets





 Chart: Major Market Segmentation for the Kiwifruit and Berry Growing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Kiwifruit and Berry Growing industry exhibits low market share concentration, with the four largest operators accounting for substantially less than 4...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Kiwifruit and Berry Growing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Kiwifruit and Berry Growing in New Zealand - Market Research Report Industry

Industry Globalization

The Kiwifruit and Berry Growing in New Zealand industry has no major companies. Get the full report to find out why.

Capital Intensity

The Kiwifruit and Berry Growing industry is highly capital intensive. In 2019-20, for every dollar invested in capital across the industry, an estimated $...
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 Chart: Level of Capital Intensity for the Kiwifruit and Berry Growing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Kiwifruit and Berry Growing in New Zealand Industry

Industry Revenue (2008-2026)
Industry Gross Product (2008-2026)
Establishments (2008-2026)
Businesses (2008-2026)
Employment (2008-2026)
Exports (2008-2026)
Imports (2008-2026)
Wages (2008-2026)
Domestic Demand (2008-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Kiwifruit and Berry Growing industry?

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This report on Kiwifruit and Berry Growing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Kiwifruit and Berry Growing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Kiwifruit and Berry Growing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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