Grape Growing in New Zealand - Market Research Report

Grape Growing industry trends (2014-2019)

poll Average industry growth 2014–2019: 0.9%

The Grape Growing industry predominantly grows grapes for wine production. Industry operators also grow a small amount of table grapes. Grape growers have faced a volatile operating environment over the past five years. Changes in rainfall, input costs, grape output volumes and wine grape prices have affected the industry's performance over the period. Insufficient and ill-timed rainfall in the Marlborough region in 2015-16 introduced significant revenue volatility, as favourable weather conditions occurred in the preceding and succeeding years. The industry has expanded over the past five years alongside growth in the number of planted and producing vineyard hectares. Industry revenue is expected to grow at an annualised 1.2% over the five years thr...
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Grape Growing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Grape Growing industry's performance is forecast to slow over the next five years, with an expected fall in wine grape prices reducing operators' profitability. Additionally, export growth for premium New Zealand wine is expected to slow. Grape output volumes are projected to rise alongside growth in the number of planted and producing vineyard hectares. Growers are also anticipated to benefit from improved efficiencies in pest and disease control over the period. However, competition from wineries that grow their own grapes is projected to strengthen, constraining the industry's expansion. Overall, industry revenue is forecast to grow at an annualised X.X% over the five years through XXX-XX, to reach $XX.X million. Growth strategy The industry...
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Grape Growing industry statistics

  • attach_money Market Size: $855m
  • business Number of Businesses: 1,356
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,760

Biggest companies in the Grape Growing industry

The Grape Growing in New Zealand industry has no companies with major market shares. Get the full report to find out why.

What is Grape Growing industry?

Industry Definition

Businesses in this sector are involved in sports administration, instruction or betting activities, or operating sports clubs or facilities.

Industry Products and Services

  • Sports administrations
  • Sports clubs
  • Sports facilities
  • Sports instructors
  • Sports betting

Industry Activities

  • Sports administration
  • Sports instruction
  • Sports betting
  • Sports club operation
  • Sports facility operation

Market research report - table of contents

Industry Definition

Industry firms grow wine and table grapes. The sun-drying of grapes by table grape growers is included in the industry. The crushing or processing of grapes is excluded from the industry.

Main Activities

  • Wine grape growing
  • Table grape growing
  • Vineyard operation
  • Grape sun-drying

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Almost all of the industry's products are sold to the downstream Wine Production industry. Consequently, increased demand from wine producers generally bo...
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Demand from wine production
Domestic price of wine grapes
Level of annual rainfall
Trade-weighted index

Current Performance

Volatility
Participation and profit
 Chart: Revenue Growth

Industry Outlook

Research and development
Wine producers
Industry structure
 Table: Grape Growing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Grape Growing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Fruit and Vegetable Processing in New Zealand
Wine Production in New Zealand
Fruit and Vegetable Wholesaling in New Zealand
Supermarkets, Grocery Stores and Convenience Stores in New Zealand



Key Selling Industries

Livestock and Other Agricultural Supplies Wholesaling in New Zealand
Industrial and Agricultural Chemical Product Wholesaling in New Zealand





Products & Services

The industry grows grapes, which are a key input in wine production. Grape varieties sold by the industry are therefore closely in line with wine produced...
Small- and medium-scale wine producers
Other markets




Demand Determinants

A range of factors influences demand for the industry's products, including the domestic price of wine grapes, quality and reputation, downstream markets,...
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Major Markets

Small- and medium-scale wine producers
Other markets





 Chart: Major Market Segmentation for the Grape Growing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Grape Growing industry is characterised by low market share concentration, with no player accounting for more than 5% of revenue. The industry is high...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Grape Growing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Grape Growing in New Zealand - Market Research Report Industry

Industry Globalization

The Grape Growing in New Zealand industry has no major companies. Get the full report to find out why.

Capital Intensity

The Grape Growing industry is highly capital-intensive. In 2019-20, for every dollar invested in capital across the industry, an estimated $1.60 is paid a...
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 Chart: Level of Capital Intensity for the Grape Growing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Grape Growing in New Zealand Industry

Industry Revenue (2008-2026)
Industry Gross Product (2008-2026)
Establishments (2008-2026)
Businesses (2008-2026)
Employment (2008-2026)
Exports (2008-2026)
Imports (2008-2026)
Wages (2008-2026)
Domestic Demand (2008-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

TABLE GRAPES

TRELLIS

WINE GRAPES

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Grape Growing industry?

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This report on Grape Growing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Grape Growing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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