Good years: Growing demand for New Zealand wine overseas is boosting revenue

The Grape Growing industry predominantly grows grapes for wine production. Industry operators also grow a small amount of table grapes. Grape growers have faced a volatile operating environment over the past five years. Changes in rainfall, input costs, grape output volumes and wine grape prices have affected the industry's performance over the period. Insufficient and ill-timed rainfall in the Marlborough region in 2015-16 prompted wide revenue swings, as favourable weather conditions occurred in the preceding and succeeding years. The industry has expanded as the number of planted and producing vineyard hectares has increased over the past five years. Industry revenue is expected to grow at an annualised 1.7% over the five years through 2018-19, to reach $876.3 more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Changes in rainfall patterns have caused fluctuations in output volumes over the past five years
  • The popularity of New Zealand wines in foreign markets has supported industry demand
  • Research and development expenditure is projected to grow, benefiting grape growing efficiency
  • Industry Report - Industry Key Buyers Chapter

    The Grape Growing industry is characterised by low market share concentration, with no player accounting for more than 5% of revenue. The industry is highly fragmented and is dominated by small, individual businesses. Most independent grape growers are family-owned businesses, and typically operate at a small scale. Vineyards are also generally located in close proximity to wine producing downstream markets. Although large wine producers in New Zealand, such as Delegat Group and Treasury Wine states, operate large vineyards, they are excluded from the industry. However, these large vertically integrated companies often source additional wine grapes from industry firms to complement their existing supply when required...purchase to read more.

    Additional Insights for the Grape Growing Industry

    IBISWorld has determined the most important Key Success Factors for the Grape Growing are:

  • Economies of scale
  • Appropriate climatic conditions
  • Use of specialist equipment or facilities
  • IBISWorld analysts also discuss how external factors such as Demand from wine production and Domestic price of wine grapes in the Grape Growing industry impact industry performance..

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    What's in this report

    What is the Grape Growing in New Zealand Industry?

    Industry firms grow wine and table grapes. The sun-drying of grapes by table grape growers is included in the industry. The crushing or processing of grapes is excluded from the industry.

    Industry Products
  • Table and dried grapes
  • Red wine grapes
  • White wine grapes
  • Industry Activities
  • Wine grape growing
  • Table grape growing
  • Vineyard operation
  • Grape sun-drying
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from wine production
  • Domestic price of wine grapes
  • Level of annual rainfall
  • Trade-weighted index
  • Domestic price of fertiliser

  • Current Performance
  • Wine production
  • Volatility
  • Participation and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Growth strategy
  • Research and development
  • Wine producers
  • Industry structure
  • Table: Grape Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Grape Growing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Fruit and Vegetable Processing in New Zealand
  • Wine Production in New Zealand
  • Fruit and Vegetable Wholesaling in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand

  • Key Selling Industries
  • Industrial and Agricultural Chemical Product Wholesaling in New Zealand
  • Livestock and Other Agricultural Supplies Wholesaling in New Zealand

  • Products & Services
  • White wine grapes
  • Red wine grapes
  • Table and dried grapes
  • Chart: Grape Growing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Major wine producers
  • Small- and medium-scale wine producers
  • Other markets
  • Chart: Major Market Segmentation for the Grape Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Grape Growing

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Grape Growing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Grape Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Grape Growing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Table Grapes
  • Fresh grapes sold for consumption, typically through supermarkets and grocery stores.
  • Trellis
  • A framework of some combination of wood, metal or wire, used to support grape vines.
  • Wine Grapes
  • Grapes used as an input to wine production rather than for consumption.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Grape Growing in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
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    This report on Grape Growing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Grape Growing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Grape Growing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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