Through the grape vine: New Zealand wine exports are driving full-bodied revenue growth

IBISWorld’s Grape Growing in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Analysis & Industry Trends

The Grape Growing industry predominantly grows grapes destined for wine production, with a minimal amount of table grape growing activity also included. Grape growers have faced a volatile operating environment over the past five years. Changes in rainfall, input costs, grape output volumes and wine grape prices have affected the industry’s performance over the period. Insufficient and ill-timed rainfall in the Marlborough region in 2015-16 prompted wide revenue swings, as favourable weather conditions occurred in the preceding and succeeding years. However, as the number of planted and producing vineyard hectares has increased mostly steadily over the past five years, the industry has expanded. Industry revenue is expected to grow at an annualised 2.3%...

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What is the Grape Growing in New Zealand industry?

Barriers to entry in the Grape Growing industry are moderate, but depend on the scale and size of operations intended by the new entrant. Small-scale grape growers typically have low barriers to entry and can set up a vineyard relatively easily. However, there is a time lag between entry into the industry and grape production, which can delay cashflow. As a result, new firms often face low or negative profit margins during the initial start-up period, which can deter some entrants. Grape growers also face high initial capital investment, which includes the cost of irrigation systems, land acquisition and harvesting machinery. Furthermore, new vineyards may struggle to compete with large vertically integrated wineries that grow their own grapes and compete with the industry...

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New Zealand Special Report

Products & Brands

Major products in this industry
Table and dried grapes
Red wine grapes
White wine grapes

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Major Markets

Globalisation & Trade

Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions

Capital Intensity

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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