Sweet success: Rising health consciousness has significantly boosted industry revenue

The Beekeeping industry is becoming an increasingly important part of New Zealand’s agricultural sector. Rising health consciousness is encouraging consumers to reduce their sugar intake and purchase honey as a healthier sweetener, boosting industry demand. Food manufacturers are following consumer health trends and increasingly using honey as a sweetener in food products such as bakery items and cereals, boosting downstream demand. Industry revenue is expected to grow at an annualised 19.1% over the five years through 2018-19, to reach $615.4 million. This includes anticipated revenue growth of 12.1% in the current year.Domestic demand for honey is growing but export markets are the major source of revenue for the industry...read more.

Industry Statistics & Market Size
Revenue
$615m
Annual Growth 14-19
19.1%
Forecast Growth 19-24
Profit
Employment
2,212
Businesses
1,101
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The growing popularity of New Zealand honey in global markets is boosting industry export earnings
  • The industry generates a significant proportion of revenue through export markets
  • Maintaining the health of New Zealand’s bees is a major concern for the Central Government
  • Industry Report - Industry Products Chapter

    The Beekeeping industry primarily generates revenue by producing honey. Industry firms also provide pollination services and produce a range of other bee products. The industry's products and services are broken down by each segment's contribution to industry revenue.Manuka honeyGrowing demand for manuka honey, both domestically and from export markets has been a key driver of industry performance over the past five years. As a result, manuka honey has increased as a share of industry revenue over the period. Manuka honey is a monofloral honey produced from bees that feed primarily on manuka trees. Man...purchase to read more.

    Additional Insights for the Beekeeping Industry

    IBISWorld has determined the most important Key Success Factors for the Beekeeping are:

  • Effective quality control
  • Appropriate climatic conditions
  • Production of premium goods/services
  • IBISWorld analysts also discuss how external factors such as Health consciousness and Trade-weighted index in the Beekeeping industry impact industry performance..

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    What's in this report

    What is the Beekeeping in New Zealand Industry?

    Industry operators primarily raise bees and collect the honey they produce. Beekeepers also collect and sell beeswax, royal jelly and other bee products, and provide pollination services to agricultural businesses. Companies that purchase raw inputs from beekeepers to produce honey products are excluded from the industry.

    Industry Products
  • Manuka honey
  • Other honey
  • Pollination services
  • Industry Activities
  • Beekeeping
  • Apiculture
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Health consciousness
  • Trade-weighted index
  • Real household disposable income
  • Demand from tea, coffee and other food manufacturing

  • Current Performance
  • Honey production
  • Healthier consumers
  • Manuka honey
  • International trade
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Pollination services
  • Bee health and safety
  • International trade
  • Industry structure
  • Table: Beekeeping Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Beekeeping Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Kiwifruit and Berry Growing in New Zealand
  • Tea, Coffee and Other Food Manufacturing in New Zealand
  • Bakery Product Manufacturing in New Zealand

  • Key Selling Industries
  • Livestock and Other Agricultural Supplies Wholesaling in New Zealand
  • Rigid and Semi-Rigid Polymer Product Manufacturing in New Zealand

  • Products & Services
  • Manuka honey
  • Other honey
  • Pollination services
  • Other
  • Chart: Beekeeping Industry Products and Services Segmentation

  • Demand Determinants
  • Demand for honey and bee products
  • Demand for pollination services

  • Major Markets
  • Export markets
  • Manufacturers
  • Agricultural producers
  • Other
  • Chart: Major Market Segmentation for the Beekeeping Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Beekeeping

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Beekeeping Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Beekeeping Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Beekeeping Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Apiary
  • A location where beehives or honey bees are kept.
  • Apitoxin
  • The venom found in a honey bee's sting.
  • Monofloral Honey
  • Honeys that primarily comes from the nectar of a single plant species.
  • Propolis
  • A substance used in health products, which bees create by mixing bee saliva or beeswax with tree or plant resin.
  • Royal Jelly
  • A substance secreted by worker bees used to feed bee larvae, which is sometimes an ingredient used in health products
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Beekeeping in New Zealand market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
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    This report on Beekeeping in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Beekeeping in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Beekeeping in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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