Meat demand: Demand from export markets has supported industry revenue growth

Operators in the Beef Cattle Farming industry have faced mixed trading conditions over the past five years. Industry operators have benefited from improving pasture quality and strong cattle and beef prices over the period. Rising demand from meat processing and increasing demand for beef products from export markets, particularly China, has further supported industry revenue growth over the period. The New Zealand dollar has depreciated relative to the US dollar, the currency in which many export trade contracts are denominated, which has boosted prices received from these markets over the past five years. Industry revenue is expected to grow at an annualised 1.8% over the five years through 2019-20, to reach $3.1 billion. This includes expected growth of more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Rising cattle and beef prices have boosted industry revenue over the past five years
  • Strong demand from export markets has contributed to beef prices rising
  • Demand from the United States is projected to increase over the next five years
  • Industry Report - Industry Locations Chapter

    Most of New Zealand's beef cattle farms are located in the Waikato region, which accounts for an estimated 19.7% of industry establishments. The Waikato region is ideal for raising cattle as its fertile soil creates good pasture feed for cattle. Many maize stock feed growers also operate in the region, which helps minimise transport costs for farmers that rely on stock feed. Other major beef cattle farming regions include the Northland and Canterbury regions. Approximately 9.2% of beef cattle farms are located in the Auckland region. However, this share has declined over the past five years, due to the increasing population and urban spread in the city of Auckland. Beef cattle farms are also often located near meat processing facilities. For...purchase to read more.

    Additional Insights for the Beef Cattle Farming Industry

    IBISWorld has determined the most important Key Success Factors for the Beef Cattle Farming are:

  • Proximity to key markets
  • Appropriate physical growing conditions
  • Economies of scale
  • IBISWorld analysts also discuss how external factors such as Beef and veal production and Domestic price of beef in the Beef Cattle Farming industry impact industry performance..

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    What's in this report

    What is the Beef Cattle Farming in New Zealand Industry?

    Industry operators primarily farm, breed and graze beef cattle. Firms that primarily operate cattle feedlots or farm mixed livestock are excluded from the industry.

    Industry Products
  • Calves and vealers
  • Heifers and steers
  • Cows and bulls
  • Industry Activities
  • Beef cattle farming
  • Beef cattle breeding
  • Beef cattle grazing
  • Dairy cattle agistment and replacement services
  • Domesticated buffalo grazing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Beef and veal production
  • Domestic price of beef
  • Demand from meat processing
  • Level of annual rainfall
  • Trade-weighted index

  • Current Performance
  • Global influences
  • Herds and prices
  • Participation and profit
  • Chart: Revenue Growth

  • Industry Outlook
  • Export markets
  • Profit and structure
  • Table: Beef Cattle Farming Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Beef Cattle Farming Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Meat Processing in New Zealand
  • Livestock and Other Agricultural Supplies Wholesaling in New Zealand

  • Key Selling Industries
  • Beef Cattle Farming in New Zealand
  • Shearing, Cropping and Agricultural Support Services in New Zealand
  • Veterinary Services in New Zealand

  • Products & Services
  • Heifers and steers
  • Cows and bulls
  • Calves and vealers
  • Chart: Beef Cattle Farming Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Downstream processors selling to other export markets
  • Downstream processors selling to the United States
  • Downstream processors selling to domestic markets
  • Other farmers for stocking or breeding
  • Live cattle exports
  • Chart: Major Market Segmentation for the Beef Cattle Farming Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Beef Cattle Farming

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Beef Cattle Farming Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Beef Cattle Farming Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Beef Cattle Farming Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Exports (2011-2025)
  • Imports (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)
  • Repair and Maintenance (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Chilled Beef
  • Exported beef products that been refrigerated, rather than frozen.
  • Imputed Wage
  • The expected value of farm labour inputs by farm owners and their family members.
  • Turnoff Rate
  • The number of cattle produced by a farm that is made available to market.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Beef Cattle Farming in New Zealand market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Beef Cattle Farming in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Beef Cattle Farming in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Beef Cattle Farming in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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