Apple, Citrus and Other Fruit and Nut Growing in New Zealand - Market Research Report

Apple, Citrus and Other Fruit and Nut Growing industry trends (2014-2019)

poll Average industry growth 2014–2019: 2.1%

The Apple, Citrus and Other Fruit and Nut Growing industry grows a range of products for sale to domestic and export markets. Industry products include apples, pears, stone fruit, citrus fruit, olives and nuts. The industry excludes growers of kiwifruit, berries, grapes and peanuts. The industry has performed strongly over the past five years on the back of strong orchard yields and surging demand from export markets. Apple, avocado and cherry exports have performed particularly well in both established markets, such as Australia and the United States, and in newer markets across Asia and the Middle East. Growth in domestic sales has been notably more subdued as the New Zealand consumer market for fruit is relatively saturated. Overall, industry reve...
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Apple, Citrus and Other Fruit and Nut Growing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Apple, Citrus and Other Fruit and Nut Growing industry's expansion is projected to slow over the next five years. While growers and marketers are anticipated to continue pursuing export markets to increase output and revenue, delays between orchard planting and bearing fruit will likely constrain revenue growth over the period. Additionally, many previously unestablished markets have grown to account for significant shares of export demand for the industry over the past five years, limiting future growth potential. Nevertheless, the launch of new apple and apricot varieties are projected to boost prices and revenue from some export markets. In addition, a rise in the domestic price of fruit over the next five years is also forecast to support ind...
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Apple, Citrus and Other Fruit and Nut Growing industry statistics

  • attach_money Market Size: $863m
  • business Number of Businesses: 2,526
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 10,962

Biggest companies in the Apple, Citrus and Other Fruit and Nut Growing industry

The companies holding the largest market share in the Apple, Citrus and Other Fruit and Nut Growing in New Zealand industry include Scales Corporation Limited.

  • pie_chart Scales Corporation Limited Market Share: x.x%
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What is Apple, Citrus and Other Fruit and Nut Growing industry?

Industry Definition

Construction firms primarily construct buildings, roads, railroads, harbour or river works, transmission lines, pipelines and oil refineries. These firms are also involved in civil engineering and irrigation projects, and construct water, gas, electricity and sewerage infrastructure. Some construction firms also carry out repairs and renovations, prepare mine sites, install utilities, and take part in demolitions and excavations.

Industry Products and Services

  • Heavy industry and civil engineering construction
  • Residential building construction
  • Non-residential building construction
  • Building completion services
  • Building structure services
  • Installation trade services
  • Site preparation and other construction services

Industry Activities

  • General construction
  • Construction trade services
  • Installation trade services
  • Residential construction
  • Non-residential construction
  • Site preparation and other construction
  • Building completion services
  • Building structure services
  • Heavy industry and non-building construction

Market research report - table of contents

Industry Definition

Industry operators primarily grow apples, pears, stone fruit, citrus fruit, olives and other fruits and nuts. Growers of kiwifruit, berries, grapes and peanuts are excluded from the industry.

Main Activities

  • Apple growing
  • Pear growing
  • Avocado growing
  • Stone fruit growing
  • Citrus fruit growing
  • Olive growing
  • Nut growing (excluding peanuts)

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Domestic fruit and vegetable consumption affects demand for fruit growers' output. An increase in apparent fruit and vegetable consumption generally boost...
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Apparent fruit and vegetable consumption
Domestic price of fruit
Level of annual rainfall
Trade-weighted index

Current Performance

Other fruits
Participation and profit
Domestic conditions
 Chart: Revenue Growth

Industry Outlook

Efficiency and quality
Profitability
 Table: Apple, Citrus and Other Fruit and Nut Growing in New Zealand - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Apple, Citrus and Other Fruit and Nut Growing in New Zealand - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Fruit and Vegetable Processing in New Zealand
Fruit and Vegetable Wholesaling in New Zealand
Supermarkets, Grocery Stores and Convenience Stores in New Zealand




Key Selling Industries

Shearing, Cropping and Agricultural Support Services in New Zealand
Water Supply in New Zealand





Products & Services

Operators in the Apple, Citrus and Other Fruit and Nut Growing industry grow a range of fruits and nuts. To save on the overhead costs associated with dif...
Domestic markets
Exports to the United States
Exports to the United Kingdom



Demand Determinants

Several factors influence demand for industry products, such as health consciousness, fruit and vegetable consumption, disposable incomes and the exchange...
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Major Markets

Domestic markets
Exports to the United States
Exports to the United Kingdom




 Chart: Major Market Segmentation for the Apple, Citrus and Other Fruit and Nut Growing in New Zealand - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Apple, Citrus and Other Fruit and Nut Growing industry is characterised by low market share concentration, which has increased over the past five year...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Apple, Citrus and Other Fruit and Nut Growing in New Zealand - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Apple, Citrus and Other Fruit and Nut Growing in New Zealand - Market Research Report Industry

Industry Globalization

Scales Corporation Limited is a locally owned company that provides logistics services, grows apples, exports products, and operates processing and storag...
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Scales Corporation

 Table: Scales Corporation - financial performance

Capital Intensity

Capital intensity in the Apple, Citrus and Other Fruit and Nut Growing industry is moderate. For every dollar invested in capital across the industry, an ...
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 Chart: Level of Capital Intensity for the Apple, Citrus and Other Fruit and Nut Growing in New Zealand - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Apple, Citrus and Other Fruit and Nut Growing in New Zealand Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Apple, Citrus and Other Fruit and Nut Growing industry?

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This report on Apple, Citrus and Other Fruit and Nut Growing in New Zealand:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Apple, Citrus and Other Fruit and Nut Growing in New Zealand market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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