Crunchy good: Growing demand from export markets has boosted industry revenue

The Apple, Citrus and Other Fruit and Nut Growing industry grows a range of products for sale to domestic and export markets. Products include apples, pears, stone fruit, citrus fruit, olives and nuts. The industry excludes growers of kiwifruit, berries, grapes and peanuts. The industry has performed strongly over the past five years on the back of strong orchard yields and surging demand from export markets. Apple, avocado and cherry exports have performed particularly well in both established markets, such as Australia and the United States, and in newer markets across Asia and the Middle East. Growth in domestic sales has been notably more subdued as the New Zealand consumer market for fruit is relatively saturated. Overall, industry revenue is expected to grow at an annualised 5.8%...read more.

Industry Statistics & Market Size
Revenue
$867m
Annual Growth 14-19
5.8%
Forecast Growth 19-24
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Profit
x.x%lock
Employment
10,685
Businesses
2,561
Market Share of Companies

Industry Threats & Opportunities

  • Strong orchard yields and surging export demand are benefiting the industry
  • Surging export demand from new and established markets is benefiting the industry
  • Consolidation is forecast to boost market share concentration and reduce profit for small growers

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    Industry Report - Industry Key Buyers Chapter

    The Apple, Citrus and Other Fruit and Nut Growing industry is characterised by low market share concentration, which has increased over the past five years due to consolidation among the larger players. In November 2016, Scales Corporation, a vertically integrated apple grower-exporter, acquired Longview Group, a standalone Hawke’s Bay grower, packer and marketer of apples. Despite this acquisition, the four largest industry operators still generate well below 40% of industry revenue. Low industry concentration is the prevailing trend across the broader Agriculture sector in New Zealand, as the industry is highly fragmented and dominated by small, individual businesses. Most independent farms tend to be family-owned and -operated, and typically operate on a small scale...purchase to read more.

    Additional Insights for the Apple, Citrus and Other Fruit and Nut Growing Industry

    IBISWorld has determined the most important Key Success Factors for the Apple, Citrus and Other Fruit and Nut Growing are:

  • Economies of scale
  • Establishment of export markets
  • Appropriate climatic conditions

    • IBISWorld analysts also discuss how external factors such as Apparent fruit and vegetable consumption and Domestic price of fruit in the Apple, Citrus and Other Fruit and Nut Growing industry impact industry performance..

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    What's in this report

    Industry Products

    What is the Apple, Citrus and Other Fruit and Nut Growing in New Zealand Industry?

    Industry operators primarily grow apples, pears, stone fruit, citrus fruit, olives and other fruits and nuts. Growers of kiwifruit, berries, grapes and peanuts are excluded from the industry.

    Industry Products
  • Apples and pears
  • Stone fruits
  • Citrus fruits
  • Olives
  • Other fruits and nuts
    • Industry Activities
  • Apple growing
  • Pear growing
  • Avocado growing
  • Stone fruit growing
  • Citrus fruit growing
  • Olive growing
  • Nut growing (excluding peanuts)
    • Table of Contents

    About this Industry

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources

    Industry at a Glance

    Industry Statistics Snapshot
    Industry Structure
    Executive Summary

    Industry Performance

    Executive Summary
    Key External Drivers
  • Apparent fruit and vegetable consumption
  • Domestic price of fruit
  • Level of annual rainfall
  • Trade-weighted index
  • Health consciousness

    • Current Performance
  • Apples and pears
  • Other fruits
  • Participation and profit
  • Domestic conditions
  • Chart: Revenue Growth

    • Industry Outlook
  • Consolidation
  • Efficiency and quality
  • Profitability
  • Table: Apple, Citrus and Other Fruit and Nut Growing Industry Revenue Outlook

    • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Apple, Citrus and Other Fruit and Nut Growing Industry Lifecycle vs The Economy

    • Products & Markets

    Supply Chains
    Key Buying Industries
  • Fruit and Vegetable Processing in New Zealand
  • Fruit and Vegetable Wholesaling in New Zealand
  • Supermarkets, Grocery Stores and Convenience Stores in New Zealand

    • Key Selling Industries
  • Shearing, Cropping and Agricultural Support Services in New Zealand
  • Water Supply in New Zealand

    • Products & Services
  • Apples and pears
  • Other fruits and nuts
  • Stone fruits
  • Citrus fruits
  • Olives
  • Chart: Apple, Citrus and Other Fruit and Nut Growing Industry Products and Services Segmentation

    • Demand Determinants
    Major Markets
  • Exports to other countries
  • Domestic markets
  • Exports to Australia
  • Exports to the United States
  • Chart: Major Market Segmentation for the Apple, Citrus and Other Fruit and Nut Growing Industry

    • International Trade
    Business Locations
    Chart: Business Locations by State

    Competitive Landscape

    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Apple, Citrus and Other Fruit and Nut Growing

    • Basis of Competition
  • Internal competition
  • External competition

    • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Apple, Citrus and Other Fruit and Nut Growing Industry

    • Industry Globalization

    Major Companies

    Scales Corporation Limited,
  • Table: Scales Corporation Limited - financial performance

    • Operating Conditions

    Capital Intensity
  • Chart: Level of Capital Intensity for the Apple, Citrus and Other Fruit and Nut Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

    • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

    • Regulation & Policy
    Industry Assistance

    Key Statistics

    Table: Industry Data for the Apple, Citrus and Other Fruit and Nut Growing Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

    • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data

    Jargon & Glossary

    Cultivar
  • A variety of fruit or plant that is developed through selective breeding, usually to improve a particular attribute, such as sweetness or colour.
    • Feijoas
  • Brazilian shrubs that produce fruit comparable in texture and taste with guava.
    • Free On Board Value
  • A method of quantifying the value of exported goods based on the price quoted by a seller, incorporating all costs incurred prior to the goods leaving the port of departure.
    • What Our Customers Say
    Why buy this report?

    IBISWorld’s Apple, Citrus and Other Fruit and Nut Growing in New Zealand market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Apple, Citrus and Other Fruit and Nut Growing in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Apple, Citrus and Other Fruit and Nut Growing in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Apple, Citrus and Other Fruit and Nut Growing in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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