Good call: The industry has performed well, despite volatile trading conditions

The Call Centre Operation industry has performed well over the past five years, despite volatile trading conditions. Positive business confidence and consumer sentiment have driven demand growth for the industry’s services over the period, with more companies outsourcing their B2B and B2C telecommunications functions to industry operators. The rise in online trading activity has also prompted client businesses to augment their internet-based products and services with access to real-time agents over the phone. Overall, industry revenue is expected to rise at an annualised 2.3% over the five years through 2018-19, to $318.8 million. Revenue is anticipated to rise by 8.8% in 2018-19, fuelled by growing demand for customer service engagement across newer channels such as social more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Demand for industry services via newer internet-based channels has grown significantly
  • The growing adoption of online distribution channels has boosted industry demand
  • More companies are forecast to engage with their customers via digital channels
  • Industry Report - Industry Investment Chapter

    The Call Centre Operation industry is categorised by a low level of capital intensity. For every dollar spent on wages in 2018-19, an expected $0.09 will be invested in capital costs. Call centre operation is highly labour-intensive, with industry operators relying heavily on skilled and experienced employees to handle inbound and outbound telephone services on behalf of clients. Industry players tend to incur moderate capital costs, mostly on telephones, computers and online databases that are required to facilitate their call centre operations. However, call centre operators are generally able to lease a significant proportion of their required equipment, limiting capital costs. The...purchase to read more.

    Additional Insights for the Call Centre Operation Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Call Centre Operation Industry are

  • Provision of superior after sales service
  • Having a large supply contract
  • Ability to quickly adopt new technology
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Consumer sentiment index in the Call Centre Operation industry impact industry performance..

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    What's in this report

    What is the Call Centre Operation in New Zealand Industry?

    Industry operators primarily answer telephone calls and relay messages to clients.

    Industry Products
  • Customer service
  • Telemarketing
  • Technical assistance
  • Other services
  • Industry Activities
  • Telephone call centre operation
  • Telephone answering services
  • Voice mailbox services
  • Telemarketing services
  • Online customer service operations
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Consumer sentiment index
  • Trade-weighted index
  • Demand from online shopping

  • Current Performance
  • Market trends
  • Industry profitability and structure
  • Overseas competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Market trends
  • Industry profitability and structure
  • External competition
  • Table: Call Centre Operation Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Call Centre Operation Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Clothing Retailing in New Zealand
  • Banking in New Zealand
  • Non-Banks and Other Financial Institutions in New Zealand
  • Wireless Telecommunications Carriers in New Zealand
  • Computer and Computer Peripheral Retailing in New Zealand

  • Key Selling Industries
  • Computer and Computer Peripheral Wholesaling in New Zealand
  • Telecommunications Goods Wholesaling in New Zealand

  • Products & Services
  • Customer service
  • Telemarketing
  • Technical assistance
  • Other services
  • Chart: Call Centre Operation Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Finance, banking and insurance industries
  • Government, education and health industries
  • Other industries
  • Telecommunications and utility industries
  • Media industries
  • Hospitality, tourism and entertainment industries
  • Chart: Major Market Segmentation for the Call Centre Operation Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Call Centre Operation

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Call Centre Operation Industry

  • Industry Globalization
    Salmat Contact Solutions New Zealand Limited,
  • Table: Salmat Contact Solutions New Zealand Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Call Centre Operation Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Call Centre Operation Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Computer programs that simulate human conversation via machine-learning software (artificial intelligence).
  • Cold Calling
  • Calling a consumer without a prior appointment, which is usually conducted by telemarketers.
  • Voice Over Internet Protocol (Voip) Systems
  • VoIP systems transmit voice calls and multimedia content over the internet.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Call Centre Operation in New Zealand market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Call Centre Operation in New Zealand:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Call Centre Operation in New Zealand market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Call Centre Operation in New Zealand, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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