Paper cut: Substitute competition is eroding industry demand and revenue

The Paper Product Wholesaling market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2013 - 2018
Annual Growth
2018 - 2023

Industry Threats & Opportunities

  • The Paper Product Wholesaling industry is in a state of structural decline
  • Higher household disposable incomes have supported industry revenue
  • Digital and online alternatives are projected to limit paper product sales

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    Industry Analysis & Industry Trends

    The Paper Product Wholesaling industry is in a state of decline. Paper products are increasingly being replaced with digital and plastic products as consumers demand environmentally friendly and convenient alternatives. Electronic communication channels, digital news and magazines, and online information sources are rising in popularity and prevalence, reducing the need for their hard-copy forms. In addition, the industry's position within the wider paper product supply chain is under pressure. Wholesalers are struggling against the rising tendency for manufacturers and retailers to transact directly with one another. The industry has subsequently played a diminished role in the paper product supply chain over the past five years, accelerating revenue declines...

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    Industry Report - Starting a New Business Chapter

    The Paper Product Wholesaling industry has medium barriers to entry. There is no industry-specific regulation or required licensing, which minimises red tape when creating a new wholesale company. Start-up costs are moderate and the appropriate labour is widely available. Paper wholesalers require staff for duties like selling, administration, management, customer service, quality control, deliveries and heavy lifting. These jobs typically require less training and skills than some positions in other paper-related industries, such as engineering and design. As a result, labour availability for wholesalers is usually high. The..

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    Additional Insights for the Paper Product Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Paper Product Wholesaling Industry are

  • Supply contracts in place for key inputs
  • Automation - reduces costs, particularly those associated with labour
  • Having contacts within key markets
  • IBISWorld analysts also discuss how external factors such as Demand from printing and Business confidence index in the Paper Product Wholesaling industry impact industry performance..

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    Industry Products

    What is the Paper Product Wholesaling Industry?

    Industry operators purchase a range of paper and paper products from domestic and foreign manufacturers and distribute them to retailers, downstream manufacturers, businesses, government departments and other industries. Industry products include paper rolls, cardboard containers, sanitary paper products, paper stationery, paper bags and sacks, and other paper products.

    Industry Products
    Pulp and paper
    Paperboard containers
    Sanitary paper products
    Paper stationery
    Other paper products
    Industry Activities
    Paper roll and ream wholesaling
    Paper and paperboard container wholesaling
    Paper bag and sack wholesaling
    Sanitary paper product wholesaling
    Paper stationery wholesaling
    Pulp wholesaling

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from printing
  • Business confidence index
  • Domestic price of paper products and paperboard
  • Trade-weighted index
  • Real household disposable income

  • Current Performance
  • Rising substitute use
  • Consumer and business demand
  • Supply chains

    and profit

  • Chart: Revenue Growth

  • Industry Outlook
  • Product substitution
  • Wholesale bypass and profitability
  • Business conditions and international trade
  • Table: Paper Product Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Paper Product Wholesaling Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Printing
  • Newspaper Publishing
  • Newspaper and Book Retailing
  • Supermarkets and Grocery Stores
  • Fast Food Services
  • Cafes and Coffee Shops

  • Key Selling Industries
  • Corrugated Paperboard Container Manufacturing
  • Paper Bag and Other Paper Product Manufacturing
  • Paper Stationery Manufacturing
  • Paperboard Container Manufacturing
  • Pulp, Paper and Paperboard Manufacturing
  • Sanitary Paper Product Manufacturing

  • Products & Services
  • Paperboard containers
  • Sanitary paper products
  • Pulp and paper
  • Other paper products
  • Paper stationery
  • Chart: Paper Product Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retailers
  • Printers and publishers
  • Food and beverage product manufacturers
  • Paper product manufacturers
  • Other industries
  • Businesses
  • Chart: Major Market Segmentation for the Paper Product Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Paper Product Wholesaling

  • Basis of Competition
  • Internal Competition
  • External Competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Paper Product Wholesaling Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Paper Product Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Paper Product Wholesaling Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • The buying and selling of products or services over electronic systems such as the internet and other computer networks.
  • Paperboard
  • Thick, strong paper that is often used in packaging.
  • Wholesale Bypass
  • An increasingly popular trend whereby manufacturers supply goods directly to retailers or users.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Paper Product Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Paper Product Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Paper Product Wholesaling, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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