Hot and cold: Wholesale bypass has caused industry revenue to fall despite strong demand

The Household Appliance Wholesaling market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Analysis & Industry Trends

The past five years have been challenging for the Household Appliance Wholesaling industry. Generally negative consumer sentiment, a depreciating Australian dollar, and an increasingly competitive operating landscape have all created tough trading conditions for industry firms. Product innovation is strong in the industry, which means that wholesalers must stock the newest and best products to perform well. However, increased competition at the retail level has caused price deflation, which has led to declining industry revenue despite wholesalers selling higher volumes of household appliances. As a result, industry revenue is expected to decline by an annualised 1.8% over the five years through 2016-17. Revenue is expected to fall by 2.5% to total $8.47...

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Industry Report - Industry SWOT Analysis Chapter

The Household Appliance Wholesaling industry is in the decline stage of its life cycle. Over the 10 years through 2021-22, the industry's contribution to the economy (industry value added) is expected to fall by annualised 4.5%, a weak performance when compared with annualised GDP growth of 2.6%. This indicates that the industry is growing at a slower pace than the overall economy.

While there has been technological innovation in the delivery of wholesaling services, wholesalers' product prices are falling and their profit margins are expected to continue to come under pressure. The majority of homes already own most types of household appliances. Nev..

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Industry Products

What is the Household Appliance Wholesaling Industry?

Industry organisations primarily wholesale household appliances such as TVs, DVD players, air conditioners, kitchen appliances (e.g. stoves, ovens, microwave ovens, fridges and freezers), vacuum cleaners, washing machines, clothes dryers, sewing machines and stereo equipment.

Industry Products
Stoves and ovens
Refrigerators, freezers and dishwashers
Washing machines and dryers
Air conditioners and heaters
Other audiovisual equipment
Other household electrical appliances
Video equipment and games consoles
Industry Activities
Air conditioner, fan and heater wholesaling
Household floor-polisher wholesaling
Kitchen appliance wholesaling
Radios and TV (and parts) wholesaling
Refrigerator (except commercial refrigeration equipment) wholesaling
Sewing machine wholesaling
Electric shaver wholesaling
Domestic vacuum cleaner and washing machine wholesaling
DVD player and personal MP3 player wholesaling

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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