Household Appliance Wholesaling in Australia - Market Research Report

Household Appliance Wholesaling industry trends (2014-2019)

poll Average industry growth 2014–2019: 8.7%

The Household Appliance Wholesaling industry has faced a difficult trading environment over the past five years. Fluctuating consumer sentiment, a depreciating Australian dollar and rising competition have contributed to a decline in industry revenue over the period. However, increased demand stemming from greater residential construction activity has provided opportunities for some industry operators to grow. Industry revenue is expected to decline at an annualised 0.5% over the five years through 2018-19, to $9.5 billion. This includes an anticipated decline of 2.5% in the current year, attributable to a downturn in demand from residential building construction. Changes in the way consumers shop have affected industry operators over the past five...
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Household Appliance Wholesaling industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Household Appliance Wholesaling industry's performance is projected to recover over the next five years, reflecting improving demand conditions. Residential building construction is forecast to rise over the period, driving industry growth. In addition, household incomes are anticipated to rise over the next five years, and the consumer sentiment index is projected to remain positive. Upstream innovation in household appliance technology is also anticipated to be a significant driver of industry revenue growth over the period. Products that offer consumers enhanced performance, additional convenience or improved energy efficiency will likely benefit from rising demand. However, industry operators are anticipated to continue struggling with intens...
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Household Appliance Wholesaling industry statistics

  • attach_money Market Size: $9bn
  • business Number of Businesses: 1,157
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 13,831

Biggest companies in the Household Appliance Wholesaling industry

The companies holding the largest market share in the Household Appliance Wholesaling in Australia industry include Samsung Electronics Australia Pty Ltd, Electrolux Home Products Pty Limited and LG Electronics Australia Pty Limited.

  • pie_chart Samsung Electronics Australia Pty Ltd Market Share: x.x%
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  • pie_chart Electrolux Home Products Pty Limited Market Share: x.x%
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  • pie_chart LG Electronics Australia Pty Limited Market Share: x.x%
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What is Household Appliance Wholesaling industry?

Industry Definition

The industry includes cafes and coffee shops that serve food and beverages to customers on premises. Customers generally order and are served while seated and pay after eating. The industry excludes operators mainly engaged in takeaway food services, restaurant and catering services, the operation of theatre restaurants and selling alcohol for consumption on and off premises.

Industry Products and Services

  • Coffee
  • Other beverages
  • Food
  • All Others

Industry Activities

  • Cafe operation
  • Coffee shop operation

Market research report - table of contents

Industry Definition

Industry organisations primarily wholesale household appliances such as TVs, DVD players, air conditioners, kitchen appliances (e.g. stoves, ovens, microwave ovens, fridges and freezers), vacuum cleaners, washing machines, clothes dryers, sewing machines and stereo equipment.

Main Activities

  • Air conditioner, fan and heater wholesaling
  • Household floor-polisher wholesaling
  • Kitchen appliance wholesaling
  • Radios and TV (and parts) wholesaling
  • Refrigerator wholesaling (except commercial refrigeration equipment)
  • Sewing machine wholesaling
  • Electric shaver wholesaling
  • Domestic vacuum cleaner and washing machine wholesaling
  • DVD player and personal MP3 player wholesaling

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Demand from domestic appliance retailing affects the industry's performance. As retailers often purchase their merchandise from wholesalers, greater deman...
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Demand from domestic appliance retailing
Demand from residential building construction
Real household discretionary income
Consumer sentiment index

Current Performance

Demand trends
Changing retail environment
Profitability and participation
 Chart: Revenue Growth

Industry Outlook

Consumer trends
Retail spending
Profitability and participation
 Table: Household Appliance Wholesaling in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Household Appliance Wholesaling in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Department Stores in Australia
Supermarkets and Grocery Stores in Australia
Domestic Appliance Retailing in Australia
Houseware Retailing in Australia
Hardware and Building Supplies Retailing in Australia
Pharmacies in Australia

Key Selling Industries

Household Appliance Manufacturing in Australia






Products & Services

The industry wholesales a range of electrical products and appliances, which can be broadly grouped into brown goods and whitegoods. Brown goods account f...
Department stores
Other service industries




Demand Determinants

Various factors affect demand for household appliances, including discretionary income, consumer sentiment, population growth and product development. Cha...
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Major Markets

Department stores
Other service industries





 Chart: Major Market Segmentation for the Household Appliance Wholesaling in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Household Appliance Wholesaling industry displays low market share concentration, with the top four players expected to account for approximately 27% ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Household Appliance Wholesaling in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Household Appliance Wholesaling in Australia - Market Research Report Industry

Industry Globalization

Samsung Electronics Australia Pty Ltd is a subsidiary of South Korean company Samsung Electronics Co. Ltd. Samsung is the second largest technology compan...
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Samsung Electronics Australia

 Table: Samsung Electronics Australia - financial performance

Electrolux Home Products

 Table: Electrolux Home Products - financial performance

LG Electronics

 Table: LG Electronics - financial performance

Capital Intensity

The Household Appliance Wholesaling industry exhibits moderate capital intensity. For every dollar spent on wages in 2018-19, industry operators will spen...
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 Chart: Level of Capital Intensity for the Household Appliance Wholesaling in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Household Appliance Wholesaling in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BROWN GOODS

WHITEGOODS

WHOLESALE BYPASS

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Household Appliance Wholesaling industry?

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This report on Household Appliance Wholesaling in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Household Appliance Wholesaling in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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