Turned off at the wall: Heavy price competition has decreased revenue

IBISWorld’s Household Appliance Wholesaling market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Threats & Opportunities

  • Weak consumer sentiment and strong price competition have contributed to industry revenue declines
  • The increase in residential building construction has supported demand for industry products
  • Product innovation that offers added convenience or improved energy efficiency will boost demand

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    Industry Analysis & Industry Trends

    The past five years have been challenging for the Household Appliance Wholesaling industry. Weak consumer sentiment, a depreciating Australian dollar, and an increasingly competitive operating environment have all created tough trading conditions for industry firms. There is a high level of product innovation in the industry and wholesalers must stock the newest and best products to perform well. Increased competition at the retail level has deflated prices over the past five years, contracting industry revenue despite wholesalers selling higher volumes of household appliances. Industry revenue is expected to decline by an annualised 2.8% over the five years through 2017-18, to total $8.4 billion. Revenue is expected to fall by 1.7%...

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    Industry Report - Starting a New Business Chapter

    Entry barriers to the industry can be high given the established brand names, infrastructure and reputations associated with existing participants. No licensing requirements, government regulations or resource constraints are significant enough to prevent firms from entering the industry. However, the costs of establishing distribution facilities, establishing relationships with suppliers, sourcing appropriately skilled labour and winning customers may deter some firms from entering the industry.

    Profit margins are low in the industry and the up-front and fixed costs involved in distribution, such as in acquiring warehousing and transport capabilities, can be high. It can take time to build business to a level that covers fixed costs and produces acceptable profitability. Bui..

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    Additional Insights for the Household Appliance Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Household Appliance Wholesaling Industry are

  • Guaranteed supply of key inputs
  • Ability to control stock on hand
  • Having an extensive distribution/collection network
  • IBISWorld analysts also discuss how external factors such as Demand from domestic appliance retailing and Demand from residential building construction in the Household Appliance Wholesaling industry impact industry performance..

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    Industry Products

    What is the Household Appliance Wholesaling Industry?

    Industry organisations primarily wholesale household appliances such as TVs, DVD players, air conditioners, kitchen appliances (e.g. stoves, ovens, microwave ovens, fridges and freezers), vacuum cleaners, washing machines, clothes dryers, sewing machines and stereo equipment.

    Industry Products
    Stoves and ovens
    Refrigerators, freezers and dishwashers
    Washing machines and dryers
    Air conditioners and heaters
    Other audiovisual equipment
    Other household electrical appliances
    Video equipment and games consoles
    Industry Activities
    Air conditioner, fan and heater wholesaling
    Household floor-polisher wholesaling
    Kitchen appliance wholesaling
    Radios and TV (and parts) wholesaling
    Refrigerator wholesaling (except commercial refrigeration equipment)
    Sewing machine wholesaling
    Electric shaver wholesaling
    Domestic vacuum cleaner and washing machine wholesaling
    DVD player and personal MP3 player wholesaling

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from domestic appliance retailing
  • Demand from residential building construction
  • Real household discretionary income
  • Consumer sentiment index
  • Trade-weighted index

  • Current Performance
  • Residential building construction
  • Changing retail environment
  • Wholesale bypass
  • Chart: Revenue Growth

  • Industry Outlook
  • Retail spending
  • Consumer trends
  • Competition and innovation
  • Table: Household Appliance Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Household Appliance Wholesaling Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Department Stores
  • Supermarkets and Grocery Stores
  • Domestic Appliance Retailing
  • Houseware Retailing
  • Hardware and Building Supplies Retailing
  • Pharmacies

  • Key Selling Industries
  • Household Appliance Manufacturing

  • Products & Services
  • Televisions
  • Refrigerators, freezers and dishwashers
  • Other audiovisual equipment
  • Other household electrical appliances
  • Video equipment and games consoles
  • Stoves and ovens
  • Washing machines and dryers
  • Air conditioners and heaters
  • Chart: Household Appliance Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Household appliance retailers
  • Department stores
  • Other service industries
  • Chart: Major Market Segmentation for the Household Appliance Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Household Appliance Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Household Appliance Wholesaling Industry

  • Industry Globalization
    Major Companies
    Samsung Electronics Australia Pty LtdElectrolux Home Products Pty Limited
  • Table: Samsung Electronics Australia Pty Ltd - financial performance
  • Table: Electrolux Home Products Pty Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Household Appliance Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Household Appliance Wholesaling Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Brown Goods
  • Electronic items such as TVs, stereo, DVD players and computers.
  • Whitegoods
  • Major domestic appliances, such as refrigerators and washing machines.
  • Wholesale Bypass
  • A trend whereby the wholesaler is bypassed in the supply chain, such as when retailers purchase directly from the manufacturer.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Household Appliance Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Household Appliance Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Household Appliance Wholesaling, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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