Higher stakes: Increasing beef and lamb prices have driven industry revenue growth

IBISWorld’s Meat, Poultry and Smallgoods Wholesaling market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Threats & Opportunities

  • Larger wholesalers have diversified their product ranges and exited the industry
  • Increasing health consciousness has had a negative effect on red meat and smallgoods consumption
  • The absorption of the wholesale function by large meat processing firms will hurt the industry

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    Industry Analysis & Industry Trends

    Structural changes in upstream industries and ongoing retailer wholesale bypass have put pressure on operators in the Meat, Poultry and Smallgoods Wholesaling industry over the past five years. As larger wholesalers have diversified their product ranges to benefit from economies of scale, they have entered the General Line Grocery Wholesaling industry, leaving a highly fragmented market for meat wholesaling. Although industry revenue is expected to grow at an annualised 5.2% over the five years through 2016-17, to reach $15.2 billion, including by an estimated 6.4% in the current year, this growth overstates the industry's performance. This growth is mostly due to increasing beef and lamb prices, rather than from volume or market growth...

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    Industry Report - Starting a New Business Chapter

    Although industry concentration is low, new companies seeking to enter the industry face moderate barriers. For instance, the pre-existence of distribution networks between operators, suppliers and customers is considerable. Many of these relationships have been built up over time, indicative of a loyal supply and customer base. New players looking to edge in on existing companies may encounter difficulties with establishing supply contracts.

    Vertical integration

    Vertically integrated firms that combine processing and wholesaling of their products present a barrier to stand-alone wholesalers. These larger players also benefit from their economies of scale and may be able to offer retailers a wider range of products with a better consistency of supply. New..

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    Additional Insights for the Meat, Poultry and Smallgoods Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Meat, Poultry and Smallgoods Wholesaling Industry are

  • Must comply with health regulations
  • Effective cost controls
  • Access to the latest available and most efficient technology and techniques
  • IBISWorld analysts also discuss how external factors such as Domestic price of meat and Meat consumption in the Meat, Poultry and Smallgoods Wholesaling industry impact industry performance..

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    Industry Products

    What is the Meat, Poultry and Smallgoods Wholesaling Industry?

    Industry operators primarily engage in the purchase and sale of fresh or frozen meat, bacon, ham, smallgoods, poultry and rabbit meat. Businesses generally purchase meat and meat products from abattoirs and sell these products to retailers with minimum further processing. The industry excludes the wholesale of canned meat and the wholesale of industry products in conjunction with a variety of other grocery products.

    Industry Products
    Beef and veal
    Lamb and mutton
    Processed meats and smallgoods
    Game and other meats
    Industry Activities
    Frozen meat wholesaling
    Meat wholesaling (except canned)
    Bacon wholesaling
    Smallgoods wholesaling
    Rabbit meat wholesaling
    Poultry meat wholesaling (except canned)
    Sausage wholesaling
    Ham wholesaling

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Domestic price of meat
  • Meat consumption
  • Demand from fish and seafood wholesaling
  • Health consciousness
  • Real household disposable income

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Meat, Poultry and Smallgoods Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Meat, Poultry and Smallgoods Wholesaling Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Fresh Meat, Fish and Poultry Retailing
  • Catering Services
  • Supermarkets and Grocery Stores
  • Restaurants
  • Cafes and Coffee Shops

  • Key Selling Industries
  • Cured Meat and Smallgoods Manufacturing
  • Meat Processing

  • Products & Services
  • Processed meats and smallgoods
  • Poultry
  • Beef and veal
  • Lamb and mutton
  • Pork
  • Game and other meats
  • Chart: Meat, Poultry and Smallgoods Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
  • Disposable incomes
  • Health consciousness
  • Supermarkets

  • Major Markets
  • Hospitality and other food-service providers
  • Butchers
  • Supermarkets
  • Other markets
  • Chart: Major Market Segmentation for the Meat, Poultry and Smallgoods Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Meat, Poultry and Smallgoods Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Meat, Poultry and Smallgoods Wholesaling Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Meat, Poultry and Smallgoods Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Meat, Poultry and Smallgoods Wholesaling Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Food Standards Australia New Zealand
  • An independent statutory authority that develops food standards to maintain a safe food supply for Australian consumers.
  • Smallgoods
  • Cooked, dried, smoked or cured meat products such as bacon and salami.
  • Turn-Off
  • The number of livestock available for market produced by a rural property or district.
  • Vertical Integration
  • The extent to which a firm owns its upstream suppliers and its downstream buyers. Wholesale activities are commonly owned by manufacturers or retailers.
  • Wholesale Bypass
  • Bypassing the wholesaler, such as when retailers purchase directly from the manufacturer.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Meat, Poultry and Smallgoods Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Meat, Poultry and Smallgoods Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Meat, Poultry and Smallgoods Wholesaling, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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