Small but strong: Revenue has continued to grow despite rising wholesale bypass

Structural changes in upstream industries and ongoing wholesale bypass have put pressure on operators in the Meat, Poultry and Smallgoods Wholesaling industry over the past five years. As larger wholesalers have diversified their product ranges to benefit from economies of scale, they have entered the General Line Grocery Wholesaling industry, leaving a highly fragmented market for meat wholesaling. Despite this, industry revenue is expected to grow at an annualised 4.9% over the five years through 2018-19, to reach $16.3 billion. This includes a projected rise of 1.6% in the current year. However, this growth slightly overstates the industry's performance, as it disproportionately represents rising meat prices, rather than volume or market more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Larger wholesalers have diversified their product ranges and therefore exited the industry
  • Rising health consciousness has constrained consumption of red meat and smallgoods
  • Large meat processing firms are absorbing the wholesale function, constraining industry growth
  • Industry Report - Industry Key Buyers Chapter

    The Meat, Poultry and Smallgoods Wholesaling industry exhibits low market share concentration. No player commands a significant proportion of the market. The industry's market share concentration has remained largely unchanged over the past five years. Increasing vertical integration has allowed upstream producers to reduce costs for customers by operating wholesale functions or developing direct supply to clients. This function acts as a major point of competition for the wholesaling industry, often causing them to become superfluous or unable to compete on price.The industry is highly exposed to internal competition due to its fragmented nature. Low market share concentration allows each wholesaler to specialise its product range and target a particular client type. Thi...purchase to read more.

    Additional Insights for the Meat, Poultry and Smallgoods Wholesaling Industry

    IBISWorld has determined the most important Key Success Factors for the Meat, Poultry and Smallgoods Wholesaling are:

  • Must comply with government regulations
  • Effective cost controls
  • Access to the latest available and most efficient technology and techniques
  • IBISWorld analysts also discuss how external factors such as Domestic price of meat and Meat consumption in the Meat, Poultry and Smallgoods Wholesaling industry impact industry performance..

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    What's in this report

    What is the Meat, Poultry and Smallgoods Wholesaling Industry?

    Industry operators primarily purchase and sell fresh or frozen meat, bacon, ham, smallgoods, poultry and rabbit meat. Businesses generally purchase meat and meat products from abattoirs and sell these products to retailers with minimum further processing. The industry excludes wholesaling activities related to canned meat, fish and seafood, and firms that wholesale industry products in conjunction with a variety of other grocery products.

    Industry Products
  • Beef and veal
  • Lamb and mutton
  • Pork
  • Processed meats and smallgoods
  • Poultry
  • Game and other meats
  • Industry Activities
  • Frozen meat wholesaling
  • Meat wholesaling (except canned meat)
  • Bacon wholesaling
  • Smallgoods wholesaling
  • Rabbit meat wholesaling
  • Poultry meat wholesaling (except canned poultry)
  • Sausage wholesaling
  • Ham wholesaling
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Domestic price of meat
  • Meat consumption
  • Demand from fish and seafood wholesaling
  • Health consciousness
  • Real household disposable income

  • Current Performance
  • Meat production
  • Consumer preferences
  • Wholesale bypass
  • Profit squeeze
  • Operational changes
  • Chart: Revenue Growth

  • Industry Outlook
  • Consumption and demand
  • Structural changes
  • Table: Meat, Poultry and Smallgoods Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Meat, Poultry and Smallgoods Wholesaling Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Fresh Meat, Fish and Poultry Retailing
  • Catering Services
  • Supermarkets and Grocery Stores
  • Restaurants
  • Cafes and Coffee Shops

  • Key Selling Industries
  • Cured Meat and Smallgoods Manufacturing
  • Meat Processing

  • Products & Services
  • Processed meats and smallgoods
  • Poultry
  • Beef and veal
  • Lamb and mutton
  • Pork
  • Game and other meats
  • Chart: Meat, Poultry and Smallgoods Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
  • Disposable incomes
  • Health consciousness
  • Supermarkets

  • Major Markets
  • Hospitality and other food-service providers
  • Butchers
  • Supermarkets
  • Other markets
  • Chart: Major Market Segmentation for the Meat, Poultry and Smallgoods Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Meat, Poultry and Smallgoods Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Meat, Poultry and Smallgoods Wholesaling Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Meat, Poultry and Smallgoods Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Meat, Poultry and Smallgoods Wholesaling Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Food Standards Australia New Zealand
  • An independent statutory authority that develops food standards to maintain a safe food supply for Australian consumers.
  • Smallgoods
  • Cooked, dried, smoked or cured meat products such as bacon and salami.
  • Turn-Off
  • The number of livestock available for market produced by a rural property or district.
  • Vertical Integration
  • The extent to which a firm owns its upstream suppliers and its downstream buyers. Wholesale activities are commonly owned by manufacturers or retailers.
  • Wholesale Bypass
  • Bypassing the wholesaler, such as when retailers purchase directly from the manufacturer.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Meat, Poultry and Smallgoods Wholesaling market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Meat, Poultry and Smallgoods Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Meat, Poultry and Smallgoods Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Meat, Poultry and Smallgoods Wholesaling, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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