Toast of the town: Changing consumer tastes have boosted sales of high-margin liquor

IBISWorld’s Liquor Wholesaling market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Analysis & Industry Trends

The Liquor Wholesaling industry has faced multiple challenges over the past five years. The industry is sensitive to factors affecting alcohol consumption, including trends in alcohol demand, discretionary incomes, regulation and changing social attitudes. Competition among downstream retailers and wholesale bypass have also influenced the industry's performance. Over the five years through 2016-17, industry revenue is projected to grow by an annualised 1.5%, reaching $5.2 billion. This includes forecast growth of 0.8% in 2016-17.

Consumer's changing tastes, combined with an expanding range of liquor available, have led to consumers increasingly trying new beverages...

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Industry Report - Industry Locations Chapter

Population determines the industry's geographical spread, due to the necessity to be located close to major retail and hospitality outlets. This helps reduce distribution costs, through lower transport expenses, and limits product breakage due to shorter transport time. However, both South Australia and Western Australia have a higher proportion of establishments compared with their population shares. This reflects the state-based liquor licensing laws stating that each establishment must be individually licensed, driving up business counts in the respective states.


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Industry Products

What is the Liquor Wholesaling Industry?

Liquor wholesalers buy beer, wine and spirits from manufacturers and sell these products to pubs, bars, supermarkets and other liquor retailers. The industry excludes the wholesale operations of alcohol product manufacturers.

Industry Products
Ready-to-drink alcoholic beverages
Other alcoholic beverages
Industry Activities
Wholesaling beer
Wholesaling wine and champagne
Wholesaling spirits
Wholesaling ready-to-drink alcoholic beverages
Wholesaling cider

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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