Unharvested: Increasing wholesale bypass has reduced industry profitability

IBISWorld’s Fruit and Vegetable Wholesaling market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Threats & Opportunities

  • Increased per capita fruit and vegetable consumption has aided industry growth
  • The vertical integration of food processors that package fruit and vegetables has been detrimental
  • An ongoing consumer shift towards premium products is expected to boost industry revenue

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    Industry Analysis & Industry Trends

    The Fruit and Vegetable Wholesaling industry has benefited from higher disposable incomes over the past five years. Additionally, rising health consciousness has contributed to increased per capita fruit and vegetable consumption over the period, aiding industry revenue growth. Demand from cafes, restaurants and takeaway outlets has risen due to increased consumer preferences for convenience and dining-out experiences. However, the growing dominance of the major supermarkets across all levels of the supply chain has challenged the industry. Overall, industry revenue is expected to increase at an annualised 2.3% over the five years through 2016-17, to reach $11.5 billion. This includes a forecast revenue increase of 2.5% in the current year...

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    Industry Report - Industry Products Chapter

    The industry's products are segmented according to the estimated value of produce sold. Product segmentation can differ from consumption patterns, as many fruits are grown under contract for food processors, supermarkets or other large fresh produce retailers. For example, a large proportion of potatoes and tomatoes are consumed in a processed form.


    Grapes account for a large proportion of industry revenue due to the strength of Australia's wine sector. Wine grapes are often sold through wholesalers to wine manufacturers that do not grow their own grapes. The product segment's contribution to industry revenue has risen over the past five years. This is due to increased demand from wine producers, and rising grape prices.


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    Additional Insights for the Fruit and Vegetable Wholesaling Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Fruit and Vegetable Wholesaling Industry are

  • Having contacts within key markets
  • Guaranteed supply of key inputs
  • Superior financial management and debt management
  • IBISWorld analysts also discuss how external factors such as Demand from fruit and vegetable retailing and Demand from supermarkets and grocery stores in the Fruit and Vegetable Wholesaling industry impact industry performance..

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    Industry Products

    What is the Fruit and Vegetable Wholesaling Industry?

    Businesses in the industry wholesale fresh fruit and vegetables. Produce can be brushed, washed or packaged by either producers or packaging companies. The industry excludes the sale of canned or processed fruit and vegetables.

    Industry Products
    Citrus fruit
    Fruit vegetables
    Leafy and green vegetables
    Other fruit
    Other vegetables
    Pome and stone fruits
    Root vegetables
    Industry Activities
    Wholesaling fruit
    Wholesaling vegetables

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from fruit and vegetable retailing
  • Demand from supermarkets and grocery stores
  • Real household disposable income
  • Demand from cafes, restaurants and takeaway food services
  • Domestic price of fruit
  • Domestic price of vegetables

  • Current Performance
  • Consumption patterns
  • Integration and bypass
  • Other markets
  • Supply factors
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand factors
  • Supermarket dominance
  • Supply-side factors
  • Table: Fruit and Vegetable Wholesaling Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fruit and Vegetable Wholesaling Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Fruit and Vegetable Retailing
  • Accommodation and Food Services
  • General Hospitals
  • Nursing Homes
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Apple, Pear and Stone Fruit Growing
  • Citrus, Banana and Other Fruit Growing
  • Grape Growing
  • Under Cover Vegetable Growing
  • Vegetable Growing

  • Products & Services
  • Other fruit
  • Pome and stone fruits
  • Root vegetables
  • Fruit vegetables
  • Leafy and green vegetables
  • Citrus fruit
  • Other vegetables
  • Grapes
  • Chart: Fruit and Vegetable Wholesaling Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Grocery retailers
  • Supermarkets
  • Cafes and restaurants
  • Fast-food outlets
  • Other markets
  • Chart: Major Market Segmentation for the Fruit and Vegetable Wholesaling Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation, rent, utilities and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Fruit and Vegetable Wholesaling

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fruit and Vegetable Wholesaling Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Fruit and Vegetable Wholesaling Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Fruit and Vegetable Wholesaling Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Central Market
  • A large market typically located near the capital city of each state where a large number of wholesalers set up stalls to sell produce.
  • Horticulture Code Of Conduct
  • A code of conduct introduced in 2007 to improve efficiency and transparency in the dealings of growers, wholesalers and other buyers in the horticultural supply chain.
  • Vertical Integration
  • The extent to which a firm owns its upstream suppliers and its downstream buyers.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fruit and Vegetable Wholesaling:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fruit and Vegetable Wholesaling market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fruit and Vegetable Wholesaling, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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