Treading water: Competition from international cruise operators has watered down revenue growth

The Water Passenger Transport industry provides water-based transport, including city-based ferries in harbours and rivers, boat and ship hire with crew, ferry services on longer routes, and cruise services. These services are typically provided to commuters, and domestic and international tourists. The industry does not include water-based sightseeing transport services. Industry firms are subject to competition from substitute services, such as low-cost air travel, and rail and road transport.Industry revenue is expected to grow at an annualised 0.3% over the five years through 2018-19, to be worth $1.4 billion. This growth includes an expected 3.6% rise in the current more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Firms are subject to competition from substitute services, such as rail and road transport
  • The industry’s largest players are ferry operators that benefit from consistent demand
  • Ongoing competition from airlines offering cheap airfares will likely constrain growth in demand
  • Industry Report - Industry Analysis Chapter

    The Water Passenger Transport industry allows commuters and tourists to travel from one destination to another by water in Australia, and from Australian ports to overseas locations. Industry firms offer transport services, which distinguishes them from operators in the Scenic and Sightseeing Transport industry that focuses on water-based sightseeing services. Revenue for the Water Passenger Transport industry has grown over the past five years, as domestic tourist visitor nights, international travel to Australia and discretionary incomes have all risen. As a result, industry revenue is expected to increase at an annualised 0.3% over the five years through 2018-19, to be worth $1.4 billion. This growth rate includes an expected 3.6% rise in the current year. The...purchase to read more.

    Additional Insights for the Water Passenger Transport Industry

    IBISWorld has determined the most important Key Success Factors for the Water Passenger Transport are:

  • Ability to alter goods and services produced in favour of market conditions
  • Proximity to key markets
  • Access to multiskilled and flexible workforce
  • IBISWorld analysts also discuss how external factors such as Domestic tourist visitor nights and International travel to Australia in the Water Passenger Transport industry impact industry performance..

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    What's in this report

    What is the Water Passenger Transport Industry?

    Companies in the industry operate vessels that transport passengers between destinations over water. Water passenger transport activities that do not transport passengers between destinations, such as sightseeing services, are excluded from the industry.

    Industry Products
  • Boat hire with operator
  • Local water transport
  • Long-distance water transport
  • Industry Activities
  • Cruise services between domestic and foreign ports
  • Cruise services between domestic ports
  • Passenger ferry services
  • Car ferry services
  • Water taxi services
  • Ship and boat charter (with crew)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Domestic tourist visitor nights
  • International travel to Australia
  • Real household discretionary income
  • Trade-weighted index
  • World price of crude oil

  • Current Performance
  • Industry structure
  • Rising demand
  • Industry profitability
  • Chart: Revenue Growth

  • Industry Outlook
  • Demand outlook
  • Infrastructure and competition
  • Changing weather patterns
  • Profit and participation
  • Table: Water Passenger Transport Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Water Passenger Transport Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Travel Agency and Tour Arrangement Services
  • Consumers

  • Key Selling Industries
  • Navigation, Towage and Services to Water Transport
  • Petroleum Product Wholesaling
  • Port Operators
  • Shipbuilding and Repair Services

  • Products & Services
  • Boat hire with operator
  • Local water transport
  • Long-distance water transport
  • Chart: Water Passenger Transport Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Travellers aged over 55
  • Travellers aged under 35
  • Travellers aged between 35 and 55
  • Chart: Major Market Segmentation for the Water Passenger Transport Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Water Passenger Transport

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Water Passenger Transport Industry

  • Industry Globalization
    Transdev Australasia Pty Ltd, SeaLink Travel Group Limited, TT-Line Company Pty Ltd,
  • Table: Transdev Australasia Pty Ltd - financial performance
  • Table: SeaLink Travel Group Limited - financial performance
  • Table: TT-Line Company Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Water Passenger Transport Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Water Passenger Transport Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Car Ferry
  • A ferry that can carry passengers and their vehicles.
  • Ferry
  • A passenger ship providing transport in and around a city serving mainly commuter demand.
  • Water Taxi
  • A ferry boat that takes passengers to a variety of possible destinations, instead of operating over a fixed route.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Water Passenger Transport market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Water Passenger Transport:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Water Passenger Transport market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Water Passenger Transport, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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