Out of sight: A weaker Australian dollar has boosted tourist numbers and revenue growth

The Scenic and Sightseeing Transport market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Market Share of Companies
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Threats & Opportunities

  • Growth has been strong for coastal marine sightseeing services in popular locations
  • Fuel costs have declined, benefiting profit margins for many industry operators
  • Industry players will likely have opportunities to expand, despite modest overall growth

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    Industry Analysis & Industry Trends

    The Scenic and Sightseeing Transport industry comprises operators that provide transport services in and around Australian tourism sites via a range of transport modes. The industry's main activities do not involve point-to-point transport. These services are provided by larger passenger transport industries, such as passenger aviation, rail, and long-distance bus providers. The industry's activities are dominated by maritime transport for sightseeing or recreational purposes, such as charter boat operation and same-day cruises. Industry demand depends on the health of the domestic tourism sector. Few industry operators offer services that are notable enough to draw travellers to an area alone...

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    Industry Report - Industry Investment Chapter

    The industry exhibits a moderate level of capital intensity and this trend has remained unchanged over the past five years. For every dollar invested in capital, an estimated $3.44 is spent as wages. Most of the industry's capital expenditure is related to vehicles and vessels such as boats, which are required to provide scenic tours and sightseeing services to customers. Despite this moderate capital intensity, the industry also relies on labour to operate vehicles and run tours, with minimum labour requirements often enforced by regulation. When faced with a fall in demand, industry operators can more easily reduce timetables and therefore required staff than they can their capital investment. As a result, falling demand tends to increase capital intensity.


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    Additional Insights for the Scenic and Sightseeing Transport Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Scenic and Sightseeing Transport Industry are

  • Proximity to key markets
  • Having a good reputation
  • Ability to accommodate environmental requirements
  • IBISWorld analysts also discuss how external factors such as US dollars per Australian dollar and International travel to Australia in the Scenic and Sightseeing Transport industry impact industry performance..

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    Industry Products

    What is the Scenic and Sightseeing Transport Industry?

    Companies in the industry primarily operate transportation equipment for scenic and sightseeing activities. This form of transport is distinguished from transit passenger services, as the emphasis is not on the efficiency or speed of the transport service but rather on providing recreation and entertainment. Industry services are usually provided in geographically specific areas and generally include tour commentary highlighting features of the scenery.

    Industry Products
    Sightseeing bus or tramway transport
    Harbour sightseeing
    Scenic railway transport
    Cable cars, chairlifts and other aerial transportation
    Coastal marine sightseeing
    Aeronautic transportation
    Industry Activities
    Harbour and other marine sightseeing transport
    Charter boat operation
    Sightseeing bus, coach or tramway transport
    Scenic railway transport
    Aeronautic transportation

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • US dollars per Australian dollar
  • International travel to Australia
  • International travel by Australians
  • Total visitor nights
  • Real household discretionary income

  • Current Performance
  • Profit trends
  • Consolidation trends
  • Tourism trends
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Scenic and Sightseeing Transport Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Scenic and Sightseeing Transport Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Travel Agency and Tour Arrangement Services
  • Exhibition and Conference Centres
  • Consumers

  • Key Selling Industries
  • Boatbuilding and Repair Services
  • Motor Vehicle Parts and Accessories Manufacturing
  • Petroleum Product Wholesaling
  • Railway Equipment Manufacturing and Repair

  • Products & Services
  • Coastal marine sightseeing
  • Harbour sightseeing
  • Scenic railway transport
  • Sightseeing bus or tramway transport
  • Aeronautic transportation
  • Cable cars, chairlifts and other aerial transportation
  • Chart: Scenic and Sightseeing Transport Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Travellers aged over 55
  • Travellers aged under 35
  • Travellers aged between 35 and 55
  • Chart: Major Market Segmentation for the Scenic and Sightseeing Transport Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Scenic and Sightseeing Transport

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Scenic and Sightseeing Transport Industry

  • Industry Globalization
    Major Companies
    South Pacific Connections Pty Ltd
  • Table: South Pacific Connections Pty Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Scenic and Sightseeing Transport Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Scenic and Sightseeing Transport Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Aeronautic Transportation
  • A range of transport modes, such as helicopters, light planes, hot air balloons and gliders.
  • Casa
  • Stands for the Civil Aviation Safety Authority.
  • World Heritage Areas
  • Sites recognised under the World Heritage Convention as areas of universal value.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Scenic and Sightseeing Transport:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Scenic and Sightseeing Transport market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Scenic and Sightseeing Transport, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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