Tourism in Australia - Market Research Report

error_outline Covid-19 Impact Update - Tourism in Australia

IBISWorld's analysts constantly monitor the industry impacts of current events in real-time – here is an update of how this industry is likely to be impacted as a result of the global COVID-19 pandemic:

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Revenue in the Tourism industry is forecast to decrease by 15.7% in 2019-20. The industry's decline was adjusted further on 24/03/2020 upon the implementation of interstate travel bans by several state governments and the Federal Government's request to forgo all non-essential travel. At the time of writing the report, 20/03/2020, industry revenue was projected to decline by 10.1% in 2019-20. In a non-COVID-19 environment, the industry would have been projected to increase by 2.0%. For more detail, please see the Current Performance chapter.

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The major domestic airlines have already cut capacity across their networks and their revenue forecasts for 2019-20 have dropped significantly as a result. For more detail, please see the Major Companies chapter.

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The industry's average profit margin is likely to fall strongly in 2019-20, as tourism activity drops significantly. For more detail, please see the Cost Structure Benchmarks chapter.

Note: IBISWorld is endeavouring to update this report in-full as soon as possible. We thank you for your patience.

Tourism industry trends (2014-2019)

poll Average industry growth 2014–2019: 11.4%

The Tourism industry is becoming increasingly important for Australia's economy. Industry revenue is calculated based on total expenditure on tourism products and services by both local and international tourists. Domestic tourism accounts for a significant share of industry revenue, although international tourism represents a key area of expansion for industry operators. Over most of the past five years, tourism activity in Australia has increased, driven by cheap international airfares due to global airline competition and a weaker Australian dollar. Transport providers, retailers, accommodation providers, hospitality firms and other tourism players have benefited from increased activity and spending from international visitors. Domestic activity h...
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Tourism industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Tourism industry is projected to expand over the next five years. However, short-term revenue growth is dependent on the outbreak of COVID-XX not becoming a long-term factor and continuing to restrict tourism activity over the period. If the COVID-XX outbreak and the Federal Government's travel restrictions continue to be in place for a significant period of XXX-XX, the industry's revenue forecast is likely to be reduced. The Australian dollar is anticipated to remain weak over the next five years, likely encouraging international visitors to travel to Australia. The weak dollar is also forecast to limit outbound tourism and support growth in domestic tourist visitor nights. Rising tourism activity in Australia is anticipated to boost industry p...
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Tourism industry statistics

  • business Number of Businesses: 181,573
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 583,601

Biggest companies in the Tourism industry

The companies holding the largest market share in the Tourism in Australia industry include Qantas Airways Limited.

  • pie_chart Qantas Airways Limited Market Share: x.x%
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What is Tourism industry?

Industry Definition

Industry firms mainly provide services to international and domestic visitors on trips shorter than one year. Visitors include those travelling for work-related purposes, such as conferences, and for leisure and personal reasons, such as visiting friends and relatives.

Industry Products and Services

  • Other
  • Retailing
  • Transport
  • Accommodation
  • Takeaway and restaurant meals
  • Recreation

Industry Activities

  • Travel agent service provision
  • Tour operation
  • Accommodation provision
  • Domestic air service provision
  • International air service provision
  • Cafe and restaurant operation
  • Hiring out motor vehicles
  • Pub and tavern operation
  • Club operation

Market research report - table of contents

Industry Definition

Industry firms mainly provide services to international and domestic visitors on trips shorter than one year. Visitors include those travelling for work-related purposes, such as conferences, and for leisure and personal reasons, such as visiting friends and relatives.

Main Activities

  • Travel agent service provision
  • Tour operation
  • Accommodation provision
  • Domestic air service provision
  • International air service provision
  • Cafe and restaurant operation
  • Hiring out motor vehicles
  • Pub and tavern operation
  • Club operation

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Total visitor nights indicate the time international and domestic tourists spend travelling in Australia for any purpose, including leisure and business. ...
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Total tourist visitor nights
International travel to Australia
International travel by Australians
Consumer sentiment index

Current Performance

International travel trends
Domestic travel trends
Technological change
 Chart: Revenue Growth

Industry Outlook

Technology and consumer preferences
Future opportunities and challenges
 Table: Tourism in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Tourism in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers
International Consumers





Key Selling Industries

Construction in Australia
Computer and Computer Peripheral Wholesaling in Australia
General Line Grocery Wholesaling in Australia




Products & Services

Tourism industry operators cater for both domestic and international travellers. As the industry's revenue is calculated on an expenditure basis, the indu...
International travellers
Domestic businesses and government




Demand Determinants

Demand for tourism depends on several factors. These include discretionary income, consumer sentiment, business confidence, transport and accommodation co...
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Major Markets

International travellers
Domestic businesses and government





 Chart: Major Market Segmentation for the Tourism in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

Market share concentration in the Tourism industry has remained at a low level over the past five years. This is due to the diverse and fragmented nature ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Tourism in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Tourism in Australia - Market Research Report Industry

Industry Globalization

Qantas Airways Limited is an Australian publicly listed airline. The firm is the largest and oldest airline in Australia, and is the dominant player in th...
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Qantas

 Table: Qantas - financial performance

Capital Intensity

The Tourism industry has a moderate level of capital intensity. In 2019-20, for every dollar invested in capital, an estimated $3.72 is spent on wages. Ma...
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 Chart: Level of Capital Intensity for the Tourism in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Tourism in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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INBOUND TOURISM

OUTBOUND TOURISM

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Tourism industry?

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This report on Tourism in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Tourism in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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