Tourism in Australia - Market Research Report

Tourism industry trends (2014-2019)

poll Average industry growth 2014–2019: 4.1%

The Tourism industry is becoming increasingly important for Australia's economy. Industry revenue is expected to grow by an annualised 3.5% over the five years through 2019-20, to reach $144.1 billion. This includes an anticipated 2.0% revenue increase in the current year. Industry revenue is calculated based on total expenditure on tourism products and services by both local and international tourists. Domestic tourism accounts for over 70% of industry revenue, although international tourism represents the fastest growing market for industry operators. Cheap international airfares caused by global airline competition and a weaker Australian dollar have driven strong growth in inbound visitor numbers over the past five years. Transport providers, ret...
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Tourism industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Tourism industry is projected to continue expanding over the next five years, with the number of establishments and industry employees also likely to increase. The Australian dollar is forecast to remain weak over the period, likely encouraging international visitors to travel to Australia. The weak dollar is also forecast to limit outbound tourism and support growth in domestic tourist visitor nights. Rising tourism activity in Australia is anticipated to boost industry profitability over the next five years, with tourism operators likely to benefit from having a greater pool of potential customers. One cause for concern for Australian tourism companies is the slowdown in the Chinese economy, driven by the trade war between China and the United...
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Tourism industry statistics

  • attach_money Market Size: $141bn
  • business Number of Businesses: 194,974
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 658,031

Biggest companies in the Tourism industry

The companies holding the largest market share in the Tourism in Australia industry include Qantas Airways Limited.

  • pie_chart Qantas Airways Limited Market Share: x.x%
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What is Tourism industry?

Industry Definition

Industry firms mainly provide services to international and domestic visitors on trips shorter than one year. Visitors include those travelling for work-related purposes, such as conferences, and for leisure and personal reasons, such as visiting friends and relatives.

Industry Products and Services

  • Retailing
  • Transport
  • Accommodation
  • Takeaway and restaurant meals
  • Recreation
  • Other

Industry Activities

  • Travel agent service provision
  • Tour operation
  • Accommodation provision
  • Domestic air service provision
  • International air service provision
  • Cafe and restaurant operation
  • Hiring out motor vehicles
  • Pub and tavern operation
  • Club operation

Market research report - table of contents

Industry Definition

Industry firms mainly provide services to international and domestic visitors on trips shorter than one year. Visitors include those travelling for work-related purposes, such as conferences, and for leisure and personal reasons, such as visiting friends and relatives.

Main Activities

  • Travel agent service provision
  • Tour operation
  • Accommodation provision
  • Domestic air service provision
  • International air service provision
  • Cafe and restaurant operation
  • Hiring out motor vehicles
  • Pub and tavern operation
  • Club operation

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Total visitor nights indicate the time international and domestic tourists spend travelling in Australia for any purpose, including leisure and business. ...
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Total tourist visitor nights
International travel to Australia
International travel by Australians
Consumer sentiment index

Current Performance

Domestic travel trends
Profit and participation
Technological change
 Chart: Revenue Growth

Industry Outlook

Technology and consumer preferences
Future opportunities and challenges
 Table: Tourism in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Tourism in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers
International Consumers





Key Selling Industries

Construction in Australia
Computer and Computer Peripheral Wholesaling in Australia
General Line Grocery Wholesaling in Australia




Products & Services

Tourism industry operators cater for both domestic and international travellers. As the industry's revenue is calculated on an expenditure basis, the indu...
International travellers
Domestic businesses and government




Demand Determinants

Demand for tourism depends on several factors. These include discretionary income, consumer sentiment, business confidence, transport and accommodation co...
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Major Markets

International travellers
Domestic businesses and government





 Chart: Major Market Segmentation for the Tourism in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

Market share concentration in the Tourism industry has remained at a low level over the past five years. This is due to the diverse and fragmented nature ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Tourism in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Tourism in Australia - Market Research Report Industry

Industry Globalization

Qantas Airways Limited is an Australian publicly listed airline. The firm is the largest and oldest airline in Australia, and is the dominant player in th...
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Qantas

 Table: Qantas - financial performance

Capital Intensity

The Tourism industry has a moderate level of capital intensity. In 2019-20, for every dollar invested in capital, an estimated $3.72 is spent on wages. Ma...
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 Chart: Level of Capital Intensity for the Tourism in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Tourism in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

ALIPAY

INBOUND TOURISM

OUTBOUND TOURISM

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Tourism in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Tourism in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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