Safe trip: A strong rise in inbound tourist numbers has supported industry revenue

IBISWorld’s Tourism market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Market Share of Companies
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Threats & Opportunities

  • A migration to online booking platforms has changed the way operators interact with consumers
  • Chinese tourists each spend more on average than other international visitors
  • Employment numbers are expected to increase over the next five years to satisfy rising demand

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    Industry Analysis & Industry Trends

    The Tourism industry has benefited from a strong rise in inbound tourist numbers over the past five years, with visitor numbers surging as the Australian dollar has depreciated. The weaker dollar has made it relatively cheaper for overseas visitors to travel to Australia. Domestic and international airlines have expanded their flight capacity to, from and within Australia over the past five years. This has contributed to lower airfares and provided more capacity to satisfy passenger demand, which has supported the Tourism industry's growth as more visitors have flocked to Australia. Tourist numbers from countries such as China, Malaysia and Singapore have risen sharply over the past five years, providing new growth avenues for tourism operators...

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    Industry Report - Industry Products Chapter

    Companies in the industry provide products and services to domestic and international travellers. Due to its diverse nature, the industry covers a range of products and services. Transport, retailing, accommodation, and purchases of food and beverages from restaurants are the largest sources of revenue for industry operators.


    Transport is the industry's largest service segment. Transport services include flights to and from Australia, trains, buses, ferries, boat cruises, taxis and car hire. Airlines are the largest contributors to this segment's share of industry revenue due to the large distances between major Australian tourist locations, and the geographic isolation of Australia from other countries. Fie..

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    Additional Insights for the Tourism Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Tourism Industry are

  • Ability to quickly adopt new technology
  • Proximity to key attractions
  • Access to a multiskilled and flexible workforce
  • IBISWorld analysts also discuss how external factors such as Total visitor nights and International travel to Australia in the Tourism industry impact industry performance..

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    Industry Products

    What is the Tourism Industry?

    Industry firms mainly provide services to international and domestic visitors on trips shorter than one year. Visitors include those travelling for work-related purposes, such as conferences, and for leisure and personal reasons, such as visiting friends and relatives.

    Industry Products
    Takeaway and restaurant meals
    Industry Activities
    Travel agent service provision
    Tour operation
    Accommodation provision
    Domestic air service provision
    International air service provision
    Cafe and restaurant operation
    Hiring out motor vehicles
    Pub and tavern operation
    Club operation

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Total visitor nights
  • International travel to Australia
  • International travel by Australians
  • Consumer sentiment index
  • US dollars per Australian dollar

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Landing down under
  • Industry structure
  • Future opportunities and challenges
  • Table: Tourism Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Tourism Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Accommodation and Food Services
  • Casinos
  • Gyms and Fitness Centres
  • Integrated Logistics
  • Performing Arts Venues
  • Travel Agency and Tour Arrangement Services
  • Zoological and Botanical Gardens

  • Products & Services
  • Transport
  • Retailing
  • Accommodation
  • Takeaway and restaurant meals
  • Other
  • Recreation
  • Chart: Tourism Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Domestic households
  • International travellers
  • Domestic businesses
  • Chart: Major Market Segmentation for the Tourism Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Tourism

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Tourism Industry

  • Industry Globalization
    Major Companies
    Qantas Airways Limited
  • Table: Qantas Airways Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Tourism Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Tourism Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • An agreement between two or more carriers to share the same flight but with tickets sold under different flight codes.
  • Management Agreement
  • Contract agreements with hotel building owners to manage a hotel on their behalf with guaranteed returns to owner and manager.
  • Tariff
  • A full schedule of fees for the use of accommodation amenities. It includes a disclosure of room rates and other rate information such as taxes and fees.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Tourism:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Tourism market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Tourism, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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