Safe trip: A strong rise in inbound tourist numbers has supported industry revenue

IBISWorld’s Tourism market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Market Share of Companies
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Analysis & Industry Trends

The Tourism industry has benefited from a strong rise in inbound tourist numbers over the past five years, with visitor numbers surging as the Australian dollar has depreciated. The weaker dollar has made it relatively cheaper for overseas visitors to travel to Australia. Domestic and international airlines have expanded their flight capacity to, from and within Australia over the past five years. This has contributed to lower airfares and provided more capacity to satisfy passenger demand, which has supported the Tourism industry's growth as more visitors have flocked to Australia. Tourist numbers from countries such as China, Malaysia and Singapore have risen sharply over the past five years, providing new growth avenues for tourism operators...

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Industry Report - Industry Key Buyers Chapter

The industry has a low level of market share concentration. This is due to the diverse and fragmented nature of the industry, with operators ranging from small owner-operator tour companies and bed and breakfast establishments to large chain accommodation providers like AAPC Limited. As a result, all industry firms, other than Qantas, are estimated to account for less than 5% of industry revenue.

Qantas is the largest player in the industry due to the size and scope of its international and domestic air passenger operations. The company is a well-established airline with strong brand recognition, servicing a large number of domestic and international air routes. Due..

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Industry Products

What is the Tourism Industry?

Industry firms mainly provide services to international and domestic visitors on trips shorter than one year. Visitors include those travelling for work-related purposes, such as conferences, and for leisure and personal reasons, such as visiting friends and relatives.

Industry Products
Takeaway and restaurant meals
Industry Activities
Travel agent service provision
Tour operation
Accommodation provision
Domestic air service provision
International air service provision
Cafe and restaurant operation
Hiring out motor vehicles
Pub and tavern operation
Club operation

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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