Sports in Australia - Market Research Report

Sports industry trends (2014-2019)

poll Average industry growth 2014–2019: 13.9%

The Sports sector is made up of a variety of entities that are all largely driven by the widespread popularity of sport in Australia. The sector's largest segment is sports administrations. Sports administrators have provided the sector with its main source of growth over the past five years, which has been the surging value of new broadcast rights deals for organisations such as the AFL, NRL and Cricket Australia. The AFL's broadcast rights deal grew in value due to its rising popularity across the country, as competition between Australian Rules football and other codes such as Rugby League has intensified. Revenue from broadcast rights has flowed through to professional sports clubs, although there has been a far smaller increase in spending on i...
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Sports industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Strong consumer interest in sports is anticipated to continue over the next five years, and the Sports sector is forecast to grow accordingly. Sector revenue is projected to rise as clubs continue their membership drives, increase their investments in facilities and improve their sponsorship deals. Administrative bodies are set to increase their exposure and revenue through broadcast deals and initiatives allowing consumers to watch live sports events conveniently via various platforms like smartphones and tablets. Sports facilities are anticipated to diversify their revenue sources as they focus more on providing facilities for non-sporting events, such as concerts, functions and festivals. Overall, sector revenue is forecast to rise at an annualise...
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Sports industry statistics

  • business Number of Businesses: 8,801
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 60,064

Biggest companies in the Sports industry

The companies holding the largest market share in the Sports in Australia industry include Australian Football League.

  • pie_chart Australian Football League Market Share: x.x%
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What is Sports industry?

Industry Definition

Businesses in this sector are involved in sports administration, instruction or betting activities, or operating sports clubs or facilities.

Industry Products and Services

  • Sports administrations
  • Sports clubs
  • Sports facilities
  • Sports instructors
  • Sports betting

Industry Activities

  • Sports administration
  • Sports instruction
  • Sports betting
  • Sports club operation
  • Sports facility operation

Market research report - table of contents

Industry Definition

Businesses in this sector are involved in sports administration, instruction or betting activities, or operating sports clubs or facilities.

Main Activities

  • Sports administration
  • Sports instruction
  • Sports betting
  • Sports club operation
  • Sports facility operation

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Spectators pay for tickets to attend sporting events, providing gate receipt revenue to administrative services, and sports clubs and facilities. When spe...
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Spectator sport participation
Demand from media buying agencies
Real household discretionary income
Capital expenditure by state and local government

Current Performance

Broadcast rights
Code competition
Club income
Gambling popularity
 Chart: Revenue Growth

Industry Outlook

Broadcast rights
 Table: Sports in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Sports in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Radio Broadcasting in Australia
Gyms and Fitness Centres in Australia
Free-to-Air Television Broadcasting in Australia
Pay Television in Australia
Consumers in Australia


Key Selling Industries

Sport and Camping Equipment Retailing in Australia
Sports Administrative Services in Australia
Sports and Recreation Facilities Operation in Australia




Products & Services

The Sports sector covers a range of activities. Sports administrations oversee professional and amateur sporting leagues, in which different sports clubs ...
Consumers aged under 34
Consumers aged 55 and over
Businesses
Broadcasters


Demand Determinants

Demand for the Sports sector in Australia is driven by several factors including sport participation, spectator sport participation, discretionary income ...
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Major Markets

Consumers aged under 34
Consumers aged 55 and over
Businesses
Broadcasters



 Chart: Major Market Segmentation for the Sports in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Sports sector has a low level of market share concentration. The sector encompasses administrative bodies, sports clubs, sports facilities, sports ins...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Sports in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Sports in Australia - Market Research Report Industry

Industry Globalization

The Australian Football League (AFL) is the largest sporting administrative body in Australia. The AFL is the national regulatory body for Australian Rule...
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AFL

 Table: AFL - financial performance

Capital Intensity

The Sports sector displays a moderate level of capital intensity. For every dollar as paid as wages, an estimated $0.15 is spent on capital investment. A ...
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 Chart: Level of Capital Intensity for the Sports in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Sports in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Sports industry?

IBISWorld industry market research reports enable you to:

  • Find out about key industry trends
  • Identify threats and opportunities
  • Inform your decisions for marketing, strategy and planning
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This report on Sports in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Sports in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Sports in Australia, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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