Overview

Top bet: The growing popularity of sports betting platforms has boosted sector revenue

IBISWorld’s Sports market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

REPORT SNAPSHOT

Market Share of Companies
Industry Statistics & Market Size
Revenue
$11bn
Annual Growth
2013 - 2018
3.8%
Annual Growth
2018 - 2023
Profit
Employment
74,162
Business
7,706

Industry Threats & Opportunities

  • Sports administrators have provided the sector with its main source of revenue growth
  • The popularity of gambling in Australia has benefited sports betting agencies
  • Administrative bodies are set to increase their exposure and revenue through broadcast deals

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    Industry Analysis & Industry Trends

    The Sports sector is made up of a variety of entities that are all largely driven by the widespread popularity of sport in Australia. The sector's largest industry is sports administrations. Sports administrators have provided the sector with its main source of revenue over the past five years, which has been the surging value of new broadcast rights deals for organisations such as the AFL, NRL and Cricket Australia. The AFL's broadcast rights deal grew in value due to its rising popularity across the country, as competition between Australian Rules football and other codes such as Rugby League has intensified...

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    Industry Report - Industry Locations Chapter

    The geographic spread of business locations within the sector is highly linked to Australia's population distribution. The eastern states of Australia therefore dominate the sports landscape, with the majority of the Australian population active in New South Wales, Victoria and Queensland. Currently, over 80% of businesses are located in these three states, which dominate Australia's most popular codes.

    The AFL and NRL are most prominent in Australia's three most populous states. The AFL is the most popular code in Victoria, while the NRL remains dominant in New South Wales and Queensland. The dominance of these sporting codes therefore dictates what types of facilities management, sports instructors and clubs exist in each state. The..

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    Additional Insights for the Sports Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Sports Industry are

  • Company's product is user/consumer friendly
  • Effective product promotion
  • Having a loyal customer base
  • IBISWorld analysts also discuss how external factors such as Spectator sport participation and Demand from media buying agencies in the Sports industry impact industry performance..

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    Industry Products

    What is the Sports Industry?

    Businesses in this sector are involved in sports administration, instruction or betting activities, or operating sports clubs or facilities.

    Industry Products
    Sports administrations
    Sports clubs
    Sports facilities
    Sports instructors
    Sports betting
    Industry Activities
    Sports administration
    Sports instruction
    Sports betting
    Sports club operation
    Sports facility operation

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Spectator sport participation
  • Demand from media buying agencies
  • Real household discretionary income
  • Capital expenditure by state and local government
  • Sport participation
  • Demand from creative and performing arts activities

  • Current Performance
  • Sector structure
  • Broadcast rights
  • Code competition
  • Club income
  • Gambling popularity
  • Chart: Revenue Growth

  • Industry Outlook
  • Sector structure
  • Broadcast rights
  • Table: Sports Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Sports Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Radio Broadcasting
  • Gyms and Fitness Centres
  • Free-to-Air Television Broadcasting
  • Pay Television
  • Consumers

  • Key Selling Industries
  • Sport and Camping Equipment Retailing
  • Sports Administrative Services
  • Sports and Recreation Facilities Operation

  • Products & Services
  • Sports administrations
  • Sports clubs
  • Sports facilities
  • Sports instructors
  • Sports betting
  • Chart: Sports Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged between 35 and 54
  • Consumers aged 55 and over
  • Businesses
  • Consumers aged between 15 and 34
  • Broadcasters
  • Chart: Major Market Segmentation for the Sports Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Sports

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Sports Industry

  • Industry Globalization
    Major Companies
    Australian Football League
  • Table: Australian Football League - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Sports Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Sports Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Anti-Siphoning
  • Anti-siphoning allows free-to-air television broadcasters prioritised bidding rights over pay television broadcasters.
  • Australian Sports Anti-Doping Authority (Asada)
  • ASADA is Australia's national anti-doping organisation.
  • Doping
  • Doping refers to the act of using illicit drugs in competitive sport to gain an advantage over opponents.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Sports:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Sports market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Sports, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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