Game changer: The rising value of live sports broadcasts drives sector revenue growth

IBISWorld’s Sports market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Market Share of Companies
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Analysis & Industry Trends

The Sports sector is made up of a wide variety of entities that are all largely driven by the widespread popularity of sport within Australia. The sector's largest industry is sports administrations. Sports administrators have provided the sector with its main source of revenue growth over the past five years, due to the surging value of new broadcast rights deals for organisations such as the AFL, NRL and Cricket Australia. The AFL's broadcast rights deal grew in value partly due to its expansion into the Gold Coast and western Sydney, as competition between Australian Rules football and other codes such as Rugby League intensified greatly...

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Industry Report - Industry Products Chapter

The Sports sector covers a range of activities. Sports administrations oversee professional and amateur sporting leagues, in which different sports clubs compete. Sports administrations and clubs use sports facilities, as do sports instructors that provide coaching lessons. In addition, bookmakers provide sports betting services to consumers.

Sports administrations

Sports administrations deal with game rules, training, competition regulation and code promotion through marketing and broadcast deals. These bodies differ in stature depending on the popularity of the sport with spectators. Broadcast deals drive revenue for many organisations, affording them a much larger market share than those without access to such revenue. Sur..

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Industry Products

What is the Sports Industry?

Businesses in this sector are involved in sports administration, instruction or betting activities, or operating sports clubs or facilities.

Industry Products
Sports administrations
Sports clubs
Sports facilities
Sports instructors
Sports betting
Industry Activities
Sports administration
Sports instruction
Sports betting
Sports club operation
Sports facility operation

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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