Online Shopping in Australia - Market Research Report

Online Shopping industry trends (2014-2019)

poll Average industry growth 2014–2019: 14.3%

The Online Shopping industry has grown dramatically over the past five years. Rapid growth in internet and broadband penetration, and consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing have aided online shopping. Industry operators have benefited from consumers seeking variety and value, particularly in a period of subdued discretionary income growth and volatile consumer sentiment over the past five years. Online shopping offers unprecedented choice through highly competitive prices and a lack of geographical boundaries. Industry revenue is expected to grow at an annualised 14.3% over the five years through 2018-19, to $23.7 billion. This includes anticipated revenue growth of 9.3%...
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Online Shopping industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Online Shopping industry is forecast to continue growing strongly over the next five years. Consumers seeking convenience and competitive prices are anticipated to drive demand for online goods and services. The entry of new online stores and the expanding range of products available through the internet are also likely to contribute to sales growth. Industry firms are anticipated to reach a wider audience due to faster broadband speeds, rising internet penetration and increased transaction security, particularly with the NBN rollout. Improved internet connectivity, and new technology and software programs are forecast to enable retailers to build more functional, sophisticated and interactive websites, helping increase the average spend per cus...
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Online Shopping industry statistics

  • attach_money Market Size: $24bn
  • business Number of Businesses: 65,447
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 80,373

Biggest companies in the Online Shopping industry

The companies holding the largest market share in the Online Shopping in Australia industry include Woolworths Group Limited.

  • pie_chart Woolworths Group Limited Market Share: x.x%
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What is Online Shopping industry?

Industry Definition

Industry retailers operate websites that enable consumers to purchase a range of products such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores with an online presence. The industry does not include the sale of goods or services by agents that do not take ownership of the goods and services, or the sale of goods by individuals.

Industry Products and Services

  • Homewares and domestic appliances
  • Clothing, footwear and personal accessories
  • Groceries and liquor
  • Published media
  • Recreational goods
  • Computers, software and electronic goods
  • Other goods

Industry Activities

  • Clothing, footwear and personal-accessory retailing
  • Electronic goods and appliance retailing
  • Cosmetics, fragrances and toiletries retailing
  • Food and liquor retailing
  • Book, newspaper and magazine retailing
  • Computer and software retailing
  • Textile goods and housewares retailing
  • Toy and game retailing
  • CD and DVD retailing

Market research report - table of contents

Industry Definition

Industry retailers operate websites that enable consumers to purchase a range of products such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores with an online presence. The industry does not include the sale of goods or services by agents that do not take ownership of the goods and services, or the sale of goods by individuals.

Main Activities

  • Clothing, footwear and personal-accessory retailing
  • Electronic goods and appliance retailing
  • Cosmetics, fragrances and toiletries retailing
  • Food and liquor retailing
  • Book, newspaper and magazine retailing
  • Computer and software retailing
  • Textile goods and housewares retailing
  • Toy and game retailing
  • CD and DVD retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The number of internet connections affects the Online Shopping industry's performance. An increase in internet penetration, particularly in regional areas...
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Internet subscribers
Real household discretionary income
Consumer sentiment index
Demand from department stores

Current Performance

Participation and profit
Competition
Other online spending
Multichannel retailing
 Chart: Revenue Growth

Industry Outlook

Multichannel operations
Competition
Profit and participation
 Table: Online Shopping in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Online Shopping in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Manufacturing
Wholesale Trade
Internet Service Providers in Australia
Courier Pick-up and Delivery Services in Australia



Products & Services

The range of products and services available for purchase from the Online Shopping industry has grown strongly over the past decade. Strong consumer deman...
People aged 25 to 34
People aged 55 and over
People aged 45 to 54
People aged 15 to 24


Demand Determinants

Demand for goods purchased online is influenced by a range of factors such as price, discretionary spending, reputation, consumer sentiment, product range...
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Major Markets

People aged 25 to 34
People aged 55 and over
People aged 45 to 54
People aged 15 to 24



 Chart: Major Market Segmentation for the Online Shopping in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Online Shopping industry exhibits low market share concentration, with the top four players accounting for significantly less than 40% of revenue. Alt...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Online Shopping in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Online Shopping in Australia - Market Research Report Industry

Industry Globalization

Woolworths Group Limited is one of Australia's largest retailers. The company was one of Australia's early online innovators, particularly with the online...
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Woolworths

 Table: Woolworths - financial performance

Capital Intensity

The Online Shopping industry exhibits moderate capital intensity. For every dollar spent on capital in the current year, an estimated $7.61 is spent on wa...
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 Chart: Level of Capital Intensity for the Online Shopping in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Online Shopping in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Online Shopping industry?

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This report on Online Shopping in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Online Shopping in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Shopping in Australia, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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