Shopping spree: Consumer acceptance of online shopping has boosted revenue growth

Online retailing has brought about significant changes in the Australian Retail Trade division, representing a shift in the way consumers make transactions. The Online Shopping industry has grown dramatically over the past five years, to become part of the mainstream Retail Trade division. Online shopping has been aided by rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.Industry operators have benefited from consumers seeking variety and value, particularly in a period of subdued discretionary income growth and volatile consumer sentiment over the past five more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Industry operators have benefited from consumers seeking variety and value in their purchases
  • Growth in online shopping has significantly outpaced that of traditional retailers
  • Firms are expected to reach an even wider audience due to faster broadband speeds
  • Industry Report - Industry Investment Chapter

    The Online Shopping industry exhibits moderate capital intensity. For every dollar invested in capital costs, $7.70 is spent on wages. The capital and labour costs of running a retail business online differ from the traditional retail method. Real estate costs are generally lower for online businesses, but significant investment is required to create and maintain a high-quality website. Heavy investment in ecommerce technology and innovation in the online trading market contributes to capital intensity. The technical expertise required to undertake online retailing generally calls for employees with non-traditional skill sets, some of which can command high wages. Employees are required to process transactions, maintain web content and perform warehouse functions...purchase to read more.

    Additional Insights for the Online Shopping Industry

    IBISWorld has determined the most important Key Success Factors for the Online Shopping are:

  • Ability to control stock on hand
  • Ability to quickly adopt new technology
  • Having a clear market position
  • IBISWorld analysts also discuss how external factors such as Internet connections and Real household discretionary income in the Online Shopping industry impact industry performance..

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    What's in this report

    What is the Online Shopping Industry?

    Industry retailers operate websites that enable consumers to purchase a range of products such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores with an online presence. The industry does not include the sale of goods or services by agents that do not take ownership of the goods and services, or the sale of goods by individuals.

    Industry Products
  • Homewares and domestic appliances
  • Clothing, footwear and personal accessories
  • Groceries and liquor
  • Printed material, music and movies
  • Recreational goods
  • Cosmetics, fragrances and toiletries
  • Computers, software and electronic goods
  • Other goods
  • Industry Activities
  • Clothing, footwear and personal-accessory retailing
  • Electronic goods and appliance retailing
  • Cosmetics, fragrances and toiletries retailing
  • Food and liquor retailing
  • Book, newspaper and magazine retailing
  • Computer and software retailing
  • Textile goods and housewares retailing
  • Toy and game retailing
  • CD and DVD retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Internet connections
  • Real household discretionary income
  • Consumer sentiment index
  • Demand from department stores
  • Mobile telecommunications density

  • Current Performance
  • Purchasing decisions
  • Participation and profit
  • Competition
  • Other online spending
  • Multichannel retailing
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry innovation
  • Clicks and bricks
  • Competition
  • Profit and participation
  • Table: Online Shopping Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Shopping Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Courier Pick-up and Delivery Services
  • Internet Service Providers
  • Manufacturing
  • Wholesale Trade

  • Products & Services
  • Clothing, footwear and personal accessories
  • Groceries and liquor
  • Other goods
  • Homewares and domestic appliances
  • Computers, software and electronic goods
  • Printed material, music and movies
  • Recreational goods
  • Cosmetics, fragrances and toiletries
  • Chart: Online Shopping Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 44
  • People aged 25 to 34
  • People aged 55 and over
  • People aged 45 to 54
  • People aged 15 to 24
  • Chart: Major Market Segmentation for the Online Shopping Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Online Shopping

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Shopping Industry

  • Industry Globalization
    Woolworths Group Limited, Wesfarmers Limited,
  • Table: Woolworths Group Limited - financial performance
  • Table: Wesfarmers Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Online Shopping Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Online Shopping Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Clicks And Bricks
  • A hybrid retail model that combines the elements of bricks-and-mortar with online to provide an enhanced customer experience.
  • Ecommerce
  • Commerce transactions made over the internet.
  • Smartphone
  • A mobile phone that offers more-advanced connectivity and computing functions than traditional mobile phones.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Online Shopping market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Shopping:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Shopping market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Shopping, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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