Buying in: Consumer acceptance of online shopping has boosted revenue growth

IBISWorld’s Online Shopping market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Analysis & Industry Trends

Online retailing has brought about significant changes in the Australian Retail Trade division, representing a shift in the way consumers make transactions. The Online Shopping industry has grown dramatically over the past five years, to become part of the mainstream Retail Trade division. Online shopping has been aided by rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.

Industry operators have benefited from consumers seeking variety and value, particularly in a period of subdued discretionary spending and volatile consumer sentiment...

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Industry Report - Industry Key Buyers Chapter

The Online Shopping industry is characterised by a low level of market share concentration with the top four players accounting for less than 40% of revenue. Major players, such as Wesfarmers and Woolworths, have significant influence over the market and large customer bases. However, the industry also consists of many smaller, independent operators. Although larger companies have been expanding their online presence rapidly over the past five years, the multitude of new operators entering the industry have offset substantial market share gains.

Concentration is set to strengthen over the next five years as retailers consolidate operations in response to intensifying competition. Maj..

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Industry Products

What is the Online Shopping Industry?

Industry retailers operate websites that enable consumers to purchase a range of products such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores with an online presence. The industry does not include the sale of goods or services by agents that do not take ownership of the goods and services, or the sale of goods by individuals.

Industry Products
Homewares and domestic appliances
Clothing, footwear and personal accessories
Groceries and liquor
Printed material, music and movies
Recreational goods
Cosmetics, fragrances and toiletries
Computers, software and electronic goods
Other goods
Industry Activities
Clothing, footwear and personal-accessory retailing
Electronic goods and appliance retailing
Cosmetics, fragrances and toiletries retailing
Food and liquor retailing
Book, newspaper and magazine retailing
Computer and software retailing
Textile goods and housewares retailing
Toy and game retailing
CD and DVD retailing

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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