Shopping spree: Consumer acceptance of online shopping has boosted revenue growth

IBISWorld’s Online Shopping market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • Industry operators have benefited from consumers seeking variety and value in their purchases
  • Growth in online shopping has significantly outpaced that of traditional retailers
  • Firms are expected to reach an even wider audience due to faster broadband speeds

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    Industry Analysis & Industry Trends

    Online retailing has brought about significant changes in the Australian Retail Trade division, representing a shift in the way consumers make transactions. The Online Shopping industry has grown dramatically over the past five years, to become part of the mainstream Retail Trade division. Online shopping has been aided by rapid growth in internet and broadband penetration, combined with consumer acceptance of electronic commerce as a viable and safe alternative to traditional bricks-and-mortar retailing.

    Industry operators have benefited from consumers seeking variety and value, particularly in a period of subdued discretionary spending and volatile consumer sentiment...

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    Industry Report - Industry SWOT Analysis Chapter

    The Online Shopping industry is in the growth stage of its life cycle. Over the 10 years through 2022-23, industry value added is expected to increase by an annualised 9.8%, compared with real GDP growth of 2.5% annualised over the same period. This suggests that the industry is growing at a significantly faster rate than the Australian economy.

    Strong consumer demand and an increase in the number of goods available online have characterised the growth phase of the industry. The relatively untapped potential of online retailing has encouraged a large number of new entrants, with the number of online stores increasing by an annualised 7.3% over the past five years. Con..

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    Additional Insights for the Online Shopping Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Online Shopping Industry are

  • Ability to control stock on hand
  • Ability to quickly adopt new technology
  • A clear market position
  • IBISWorld analysts also discuss how external factors such as Internet connections and Real household discretionary income in the Online Shopping industry impact industry performance..

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    Industry Products

    What is the Online Shopping Industry?

    Industry retailers operate websites that enable consumers to purchase a range of products such as apparel, computers, recorded music, electronic goods, general merchandise and groceries. Industry participants are either pure-play online retailers or bricks-and-mortar stores with an online presence. The industry does not include the sale of goods or services by agents that do not take ownership of the goods and services, or the sale of goods by individuals.

    Industry Products
    Homewares and domestic appliances
    Clothing, footwear and personal accessories
    Groceries and liquor
    Printed material, music and movies
    Recreational goods
    Cosmetics, fragrances and toiletries
    Computers, software and electronic goods
    Other goods
    Industry Activities
    Clothing, footwear and personal-accessory retailing
    Electronic goods and appliance retailing
    Cosmetics, fragrances and toiletries retailing
    Food and liquor retailing
    Book, newspaper and magazine retailing
    Computer and software retailing
    Textile goods and housewares retailing
    Toy and game retailing
    CD and DVD retailing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Internet connections
  • Real household discretionary income
  • Consumer sentiment index
  • Demand from department stores
  • Median age of the population

  • Current Performance
  • Purchasing decisions
  • Participation and profit
  • Competition
  • Other online spending
  • Multichannel retailing
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry innovation
  • Clicks and bricks
  • Competition
  • Profit and participation
  • Table: Online Shopping Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Online Shopping Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Courier Pick-up and Delivery Services
  • Internet Service Providers
  • Manufacturing
  • Wholesale Trade

  • Products & Services
  • Clothing, footwear and personal accessories
  • Groceries and liquor
  • Computers, software and electronic goods
  • Other goods
  • Recreational goods
  • Homewares and domestic appliances
  • Printed material, music and movies
  • Cosmetics, fragrances and toiletries
  • Chart: Online Shopping Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 44
  • People aged 55 and over
  • People aged 25 to 34
  • People aged 45 to 54
  • People aged 15 to 24
  • Chart: Major Market Segmentation for the Online Shopping Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Online Shopping

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Online Shopping Industry

  • Industry Globalization
    Major Companies
    Woolworths LtdWesfarmers Limited
  • Table: Woolworths Ltd - financial performance
  • Table: Wesfarmers Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Online Shopping Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Online Shopping Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Clicks And Bricks
  • A hybrid retail model that combines the elements of bricks-and-mortar with online to provide an enhanced customer experience.
  • Ecommerce
  • Commerce transactions made over the internet.
  • Smartphone
  • A mobile phone that offers more-advanced connectivity and computing functions than traditional mobile phones.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Online Shopping:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Online Shopping market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Online Shopping, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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