Alternative Health Therapies in Australia - Market Research Report

Alternative Health Therapies industry trends (2014-2019)

poll Average industry growth 2014–2019: 0.6%

Growing consumer acceptance of alternative or complementary therapies has helped drive demand for the Alternative Health Therapies industry over the past five years. Complementary and alternative health care medicines and therapies (often collectively referred to as complementary and alternative medicine, or CAM) are often used alongside conventional medical treatments to improve health and wellbeing. These treatments include acupuncture, naturopathy, aromatherapy, homeopathy and massage. Australia's ageing population has benefited demand, as the higher frequency of illness for people aged over 50 has led to many using alternative health therapy. This factor is particularly relevant for palliative care, as patients are often treated in tandem with co...
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Alternative Health Therapies industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Alternative Health Therapies industry is anticipated to grow by an annualised X.X% over the five years through XXX-XX, to $X.X billion. Increasing acceptance of alternative health therapies and rising total health expenditure, including greater spending on complementary medicines and alternative therapies, are forecast to drive the industry's expansion. Higher household discretionary incomes will also support industry growth over the next five years. The regulatory backdrop governing alternative therapies is anticipated to undergo further change over the next five years. Some types of regulation benefit the industry by representing an opportunity to build public trust and legitimise industry skills, despite the concerns of efficacy compared with...
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Alternative Health Therapies industry statistics

  • attach_money Market Size: $4bn
  • business Number of Businesses: 29,990
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 37,630

Biggest companies in the Alternative Health Therapies industry

The Alternative Health Therapies in Australia industry has no companies with major market shares. Get the full report to find out why.

What is Alternative Health Therapies industry?

Industry Definition

Industry practitioners primarily deliver treatments that are not commonly practiced under mainstream Western medicine. These therapies are intended to either complement Western medicine or act as an alternative form of treatment. The industry includes treatments such as acupuncture, traditional Chinese medicine, aromatherapy and homeopathy.

Industry Products and Services

  • Chiropractic and osteopathy
  • Naturopathy and homeopathy
  • Herbal and traditional medicines
  • Acupuncture
  • Massage therapy
  • Other therapies

Industry Activities

  • Naturopathy
  • Acupuncture
  • Traditional Chinese medicine
  • Meditation therapy
  • Vitamin and mineral therapy
  • Chiropractic services
  • Aromatherapy
  • Osteopathy
  • Reflexology
  • Hypnosis

Market research report - table of contents

Industry Definition

Industry practitioners primarily deliver treatments that are not commonly practiced under mainstream Western medicine. These therapies are intended to either complement Western medicine or act as an alternative form of treatment. The industry includes treatments such as acupuncture, traditional Chinese medicine, aromatherapy and homeopathy.

Main Activities

  • Naturopathy
  • Acupuncture
  • Traditional Chinese medicine
  • Meditation therapy
  • Vitamin and mineral therapy
  • Chiropractic services
  • Aromatherapy
  • Osteopathy
  • Reflexology
  • Hypnosis

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Increased health consciousness tends to increase demand for alternative health therapies. As consumers become more proactive about their health and wellbe...
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Health consciousness
Total health expenditure
Population aged 50 and older
Public health expenditure

Current Performance

Consumer acceptance and access
Efficacy and safety
Private health insurance reforms
 Chart: Revenue Growth

Industry Outlook

Health expenditure
Regulatory framework
 Table: Alternative Health Therapies in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Alternative Health Therapies in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Health Insurance in Australia
Consumers





Key Selling Industries

Pharmaceutical Product Manufacturing in Australia
Technical and Vocational Education and Training in Australia





Products & Services

The industry provides complementary and alternative health therapies. Industry therapies are used to either complement conventional Western medicine or as...
People aged 65 and older
People aged 19 and younger




Demand Determinants

Several factors influence demand for the industry's services. Broader, macroeconomic influences include the population's health, age, satisfaction with ma...
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Major Markets

People aged 65 and older
People aged 19 and younger





 Chart: Major Market Segmentation for the Alternative Health Therapies in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry is characterised by a low level of concentration. No single operator is estimated to account for more than 1% of industry revenue. This is la...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Alternative Health Therapies in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Alternative Health Therapies in Australia - Market Research Report Industry

Industry Globalization

The Alternative Health Therapies in Australia industry has no major companies. Get the full report to find out why.

Capital Intensity

Alternative health therapies are highly labour-intensive. The industry generally focuses on patient care, involving significant one-on-one interaction bet...
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 Chart: Level of Capital Intensity for the Alternative Health Therapies in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Alternative Health Therapies in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Alternative Health Therapies industry?

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This report on Alternative Health Therapies in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Alternative Health Therapies in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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