Overview

Spoilt for choice: Growing public acceptance of alternative therapies has boosted revenue

IBISWorld’s Alternative Health Therapies market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth
2012 - 2017
3.1%
Annual Growth
2017 - 2022
Profit
Employment
35,230
Business
29,359

Industry Threats & Opportunities

  • Therapies that are either alternative or complementary are being increasingly accepted
  • The industry's cost base has increased as demand has led to greater regulatory interest
  • Profit growth may be stifled as practitioners differentiate their business on quality and price

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    Industry Analysis & Industry Trends

    In line with the growing acceptance of complementary medicines, the Alternative Health Therapies industry has grown strongly over the past five years. Complementary and alternative health care medicines and therapies (often collectively referred to as complementary and alternative medicine, or CAM) are used alongside conventional medical treatments to improve health and wellbeing. These treatments include acupuncture, naturopathy, aromatherapy, homeopathy, traditional Chinese and Ayurvedic medicines, massage, reiki and osteopathy. Therapies that are either alternative or complementary to conventional Western medicine are being increasingly accepted, buoying the industry's performance...

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    Industry Report - Starting a New Business Chapter

    The industry has few barriers to entry. While initial set-up costs may be high if alternative health therapists are setting up a new establishment, new operators can establish their businesses in their home to reduce costs. Furthermore, capital investment is usually limited to computers and a small amount of equipment. Set-up costs are therefore generally low as the industry is largely labour-intensive.

    Entry into certain segments of the industry requires some skill and training, while other segments allow entry without any formal qualification. More restricted practices that require tertiary education include chiropractic, osteopathy and acupuncture treatments. Osteopaths require a tertiary degree, which is usually studied for five years, before practicing. Acu..

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    Additional Insights for the Alternative Health Therapies Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Alternative Health Therapies Industry are

  • Proximity to key markets
  • Economies of scope
  • Membership of an industry organisation
  • IBISWorld analysts also discuss how external factors such as Health consciousness and Total health expenditure in the Alternative Health Therapies industry impact industry performance..

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    Industry Products

    What is the Alternative Health Therapies Industry?

    Industry practitioners primarily deliver treatments that are not commonly practiced under mainstream Western medicine. These therapies are intended to either complement Western medicine or act as an alternative form of treatment. The industry includes treatments such as acupuncture, traditional Chinese medicine, aromatherapy and homeopathy.

    Industry Products
    Chiropractic and osteopathy
    Naturopathy and homeopathy
    Dietary supplements and herbal medicines
    Acupuncture
    Traditional Chinese medicine
    Therapeutic massage and reflexology
    Other therapies
    Industry Activities
    Naturopathy
    Acupuncture
    Traditional Chinese medicine
    Meditation therapy
    Vitamin and/or mineral therapy
    Chiropractic services
    Aromatherapy
    Osteopathy
    Reflexology
    Hypnosis

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Health consciousness
  • Total health expenditure
  • Population aged 50 and older
  • Public health expenditure
  • Real household discretionary income

  • Current Performance
  • Industry participation
  • Industry profit
  • Consumer acceptance and access
  • Efficacy and safety
  • Private health insurance
  • Chart: Revenue Growth

  • Industry Outlook
  • Participation and profit
  • Health expenditure
  • Regulatory framework
  • Table: Alternative Health Therapies Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Alternative Health Therapies Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Health Insurance
  • Consumers

  • Key Selling Industries
  • Pharmaceutical Product Manufacturing
  • Technical and Vocational Education and Training

  • Products & Services
  • Chiropractic and osteopathy
  • Naturopathy and homeopathy
  • Dietary supplements and herbal medicines
  • Acupuncture
  • Therapeutic massage and reflexology
  • Traditional Chinese medicine
  • Other therapies
  • Chart: Alternative Health Therapies Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 18 to 64 years
  • People aged 65 years and older
  • People aged 17 years and younger
  • Chart: Major Market Segmentation for the Alternative Health Therapies Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Alternative Health Therapies

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Alternative Health Therapies Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Alternative Health Therapies Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Alternative Health Therapies Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Ancillary Cover
  • Also known as extras cover, it is an additional part of private health insurance that provides rebates for patients using services outside of general hospital cover.
  • Ayurveda
  • An alternative medical system based on traditional medicine that is native to India.
  • Palliative Care
  • Treatment that aims to alleviate symptoms of a disease, rather than curing the disease itself.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Alternative Health Therapies:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Alternative Health Therapies market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Alternative Health Therapies, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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