Overview

Spoilt for choice: Growing public acceptance of alternative therapies has boosted revenue

IBISWorld’s Alternative Health Therapies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth
2012 - 2017
3.1%
Annual Growth
2017 - 2022
Profit
Employment
35,230
Business
29,359

Industry Analysis & Industry Trends

In line with the growing acceptance of complementary medicines, the Alternative Health Therapies industry has grown strongly over the past five years. Complementary and alternative health care medicines and therapies (often collectively referred to as complementary and alternative medicine, or CAM) are used alongside conventional medical treatments to improve health and wellbeing. These treatments include acupuncture, naturopathy, aromatherapy, homeopathy, traditional Chinese and Ayurvedic medicines, massage, reiki and osteopathy. Therapies that are either alternative or complementary to conventional Western medicine are being increasingly accepted, buoying the industry's performance...

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Industry Report - Industry SWOT Analysis Chapter

The Alternative Health Therapies industry is in the growth phase of its life cycle. Industry value added (IVA), which measures an industry's contribution to the overall economy, has undergone strong growth over the past five years. IVA is forecast to grow at an annualised 2.8% over the 10 years through 2021-22, exceeding the overall economy's forecast real GDP growth of 2.5% over the same period. This suggests that the industry is outperforming the wider economy.

Over the past five years, consumer acceptance of alternative therapies has grown and broadened the base of consumers using these therapies, contributing to increased demand. The..

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Industry Products

What is the Alternative Health Therapies Industry?

Industry practitioners primarily deliver treatments that are not commonly practiced under mainstream Western medicine. These therapies are intended to either complement Western medicine or act as an alternative form of treatment. The industry includes treatments such as acupuncture, traditional Chinese medicine, aromatherapy and homeopathy.

Industry Products
Chiropractic and osteopathy
Naturopathy and homeopathy
Dietary supplements and herbal medicines
Acupuncture
Traditional Chinese medicine
Therapeutic massage and reflexology
Other therapies
Industry Activities
Naturopathy
Acupuncture
Traditional Chinese medicine
Meditation therapy
Vitamin and/or mineral therapy
Chiropractic services
Aromatherapy
Osteopathy
Reflexology
Hypnosis

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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