Overview

A mug's game: Despite solid demand, revenue has suffered due to intense price competition

IBISWorld’s Toy and Game Retailing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Strong price-based competition has been putting downward pressure on margins
  • The increasing popularity of purchasing goods online has negatively affected revenue growth
  • Mounting price-based competition will likely hamper profit growth for many operators

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    Industry Analysis & Industry Trends

    Retailers in the Toy and Game Retailing industry have endured difficult trading conditions over the past five years. While solid demand for electronic and interactive toys has provided revenue opportunities for operators, trading conditions have been tough due to intense internal and external competition. As a result, industry revenue is expected to grow by an annualised 0.1% over five years through 2016-17. Revenue prospects have been affected by real household discretionary incomes, consumer sentiment and the proportion of the Australian population aged 14 and younger. Industry revenue is expected to post weak growth in 2016-17, rising by 0.7% to total $870.0 million...

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    Industry Report - Industry SWOT Analysis Chapter

    The industry is expected to operate in the mature stage of its life cycle over the 10 years through 2021-22. Industry value added (IVA) measures an industry's contribution to the overall economy. IVA is projected to post annualised growth of 0.7% over this period, underperforming annualised growth in Australian GDP of 2.6%. The weak growth in value added is characteristic of an industry operating in maturity, as growth slows to follow that of the general economy.

    The mature status of the industry is evident in its count of establishments, which is projected to contract over the decade through 2021-22. Increasing competition (both within and external to the industry) is expected to lead to the demise of non-employing operators from the industry. To ..

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    Additional Insights for the Toy and Game Retailing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Toy and Game Retailing Industry are

  • Proximity to key markets
  • Economies of scope
  • Ability to control stock on hand
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Toy and Game Retailing industry impact industry performance..

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    New Zealand Special Report

    Industry Products

    What is the Toy and Game Retailing Industry?

    Industry operators sell a range of toy and game products including dolls, hobby equipment and board games. Retailers operate as part of a chain-store network, or are franchised businesses or independent players. Store merchandise is purchased from domestic manufacturers and wholesalers, or imported into Australia from overseas suppliers.

    Industry Products
    Traditional toys and games
    Electronic toys and games
    Hobby equipment and supplies
    Industry Activities
    Traditional toy and game retailing
    Electronic toy and game retailing
    Hobby equipment and supplies retailing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • Population aged 14 and younger
  • Demand from department stores
  • Demand from online shopping

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Operating landscape
  • Competition and profitability
  • Tradition versus technology
  • Table: Toy and Game Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Toy and Game Retailing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Computer and Computer Peripheral Wholesaling
  • Data Processing and Web Hosting Services
  • Toy and Sporting Goods Manufacturing
  • Toy and Sporting Goods Wholesaling

  • Products & Services
  • Traditional toys and games
  • Electronic toys and games
  • Hobby equipment and supplies
  • Chart: Toy and Game Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54
  • People aged 15 to 34
  • People aged 55 and over
  • Corporate or business clients
  • Chart: Major Market Segmentation for the Toy and Game Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Toy and Game Retailing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Toy and Game Retailing Industry

  • Industry Globalization
    Major Companies
    Associated Retailers LimitedToys "R" Us (Australia) Pty Ltd
  • Table: Associated Retailers Limited - financial performance
  • Table: Toys "R" Us (Australia) Pty Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Toy and Game Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Toy and Game Retailing Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Age Compression
  • Children demanding more adult-like toys at a younger age.
  • Interactive Toys
  • Toys that have been electronically enhanced to enable consumer interaction, either via voice or movement.
  • Tweens
  • Consumers that are no longer children but not yet teenagers. Generally covers consumers aged 9 to 12 years old.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Toy and Game Retailing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Toy and Game Retailing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Toy and Game Retailing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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