Toy and Game Retailing in Australia - Market Research Report

Toy and Game Retailing industry trends (2014-2019)

poll Average industry growth 2014–2019: -3.4%

Trading conditions in the Toy and Game Retailing industry have been difficult over the past five years. While solid demand for electronic and interactive toys has provided revenue opportunities for operators, intense internal and external competition has limited industry growth. Real household discretionary incomes, consumer sentiment, and the proportion of the Australian population aged 14 and younger have all affected industry revenue over the past five years. The tough trading environment has significantly increased price competition in the industry, putting downward pressure on profit margins over the period. Industry revenue is expected to decline at an annualised 4.2% over the five years through 2019-20, to $745.0 million. The exit of Toys “R”...
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Toy and Game Retailing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Trading conditions for the Toy and Game Retailing industry are projected to improve over the next five years. Industry revenue is forecast to grow at an annualised X.X% over the period, to reach $XX.X million in XXX-XX. Industry players are likely to focus on differentiating themselves, placing greater emphasis on product ranges and customer service over the next five years. Trends in real household discretionary incomes, consumer sentiment and the number of consumers aged XX and under will also affect industry revenue over the next five years. Operating landscape Trends in real household discretionary income are projected to support industry revenue growth over the five years through XXX-XX. Discretionary income growth is linked to the state of th...
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Toy and Game Retailing industry statistics

  • attach_money Market Size: $760m
  • business Number of Businesses: 1,740
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 5,450

Biggest companies in the Toy and Game Retailing industry

The companies holding the largest market share in the Toy and Game Retailing in Australia industry include Associated Retailers Limited and University Co-operative Bookshop Limited.

  • pie_chart Associated Retailers Limited Market Share: x.x%
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  • pie_chart University Co-operative Bookshop Limited Market Share: x.x%
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What is Toy and Game Retailing industry?

Industry Definition

Industry operators sell a range of toy and game products including dolls, hobby equipment and board games. Retailers operate as part of a chain-store network, or are franchised businesses or independent players. Store merchandise is purchased from domestic manufacturers and wholesalers, or imported into Australia from overseas suppliers.

Industry Products and Services

  • Traditional toys and games
  • Electronic toys and games
  • Hobby equipment and supplies
  • All Others

Industry Activities

  • Traditional toy and game retailing
  • Electronic toy and game retailing
  • Hobby equipment and supplies retailing

Market research report - table of contents

Industry Definition

Industry operators sell a range of toy and game products including dolls, hobby equipment and board games. Retailers operate as part of a chain-store network, or are franchised businesses or independent players. Store merchandise is purchased from domestic manufacturers and wholesalers, or imported into Australia from overseas suppliers.

Main Activities

  • Traditional toy and game retailing
  • Electronic toy and game retailing
  • Hobby equipment and supplies retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Trends in real household discretionary income influence demand for toy and game products. As discretionary income increases, consumers are able to spend m...
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Real household discretionary income
Consumer sentiment index
Population aged 14 and younger
Demand from department stores

Current Performance

Competition and profitability
Tradition versus technology
Enterprises and employment
 Chart: Revenue Growth

Industry Outlook

Competition and profitability
Tradition versus technology
 Table: Toy and Game Retailing in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Toy and Game Retailing in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers






Key Selling Industries

Toy and Sporting Goods Manufacturing in Australia
Computer and Computer Peripheral Wholesaling in Australia
Toy and Sporting Goods Wholesaling in Australia
Data Processing and Web Hosting Services in Australia



Products & Services

Products sold by the Toy and Game Retailing industry can be broadly segmented into traditional toys and games, electronic toys and games, and hobby equipm...
People aged 15 to 34
People aged 55 and over
Corporate or business clients



Demand Determinants

Demand for toy and game products is largely driven by the social perception of the most popular goods on the market. The perceived educational or play-val...
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Major Markets

People aged 15 to 34
People aged 55 and over
Corporate or business clients




 Chart: Major Market Segmentation for the Toy and Game Retailing in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry is characterised by low market share concentration, with the top four players accounting for less than 40% of industry revenue. According to ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Toy and Game Retailing in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Toy and Game Retailing in Australia - Market Research Report Industry

Industry Globalization

Associated Retailers Limited is a retail group that owns several trading brands including Toyworld, Manchester House, Shoex, SportsPower, Sportscene, Mens...
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Associated Retailers

 Table: Associated Retailers - financial performance

The Co-op and Australian Geographic

 Table: The Co-op and Australian Geographic - financial performance

Capital Intensity

The industry exhibits low capital intensity. For every dollar spent on capital, $13.67 is spent on wages. As a service industry, wage costs are an integra...
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 Chart: Level of Capital Intensity for the Toy and Game Retailing in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Toy and Game Retailing in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

AGE COMPRESSION

INTERACTIVE TOYS

STEM TOYS

TWEENS

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Toy and Game Retailing industry?

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This report on Toy and Game Retailing in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Toy and Game Retailing in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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