Overview

A mug's game: Despite solid demand, revenue has suffered due to intense price competition

IBISWorld’s Toy and Game Retailing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

Retailers in the Toy and Game Retailing industry have endured difficult trading conditions over the past five years. While solid demand for electronic and interactive toys has provided revenue opportunities for operators, trading conditions have been tough due to intense internal and external competition. As a result, industry revenue is expected to grow by an annualised 0.1% over five years through 2016-17. Revenue prospects have been affected by real household discretionary incomes, consumer sentiment and the proportion of the Australian population aged 14 and younger. Industry revenue is expected to post weak growth in 2016-17, rising by 0.7% to total $870.0 million...

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Industry Report - Industry Analysis Chapter

Retailers in the Toy and Game Retailing industry have faced a tough trading environment over the past five years. Despite solid demand for electronic and interactive toys, revenue has suffered due to intense price-based competition among players and external operators. As a result, industry revenue is expected to post annualised growth of just 0.1% over the five years through 2016-17. While retailers have tried to keep up with new releases, consumer demand has often outstripped supply. Industry trading conditions have also been influenced by trends in real household discretionary income, consumer sentiment and fluctuations in the proportion of Australians aged 14 and under. Industry revenue is expected to grow by 0.7% to reach $870.0 million in 2016-17. Neg..

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Industry Products

What is the Toy and Game Retailing Industry?

Industry operators sell a range of toy and game products including dolls, hobby equipment and board games. Retailers operate as part of a chain-store network, or are franchised businesses or independent players. Store merchandise is purchased from domestic manufacturers and wholesalers, or imported into Australia from overseas suppliers.

Industry Products
Traditional toys and games
Electronic toys and games
Hobby equipment and supplies
Industry Activities
Traditional toy and game retailing
Electronic toy and game retailing
Hobby equipment and supplies retailing

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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