Taking note: Growing demand for custom and fashion-based stationery limits revenue decline

Rising external competition has threatened the Stationery Goods Retailing industry over the past five years. An increasing number of retailers outside of the industry that sell stationery items, including online retailers, are challenging the industry’s long-term survival. Australia’s ongoing move towards a digital economy is further restraining industry growth as consumers and businesses alike increasingly correspond through the internet.Industry operators have introduced new products to attract demand. Lifestyle brands such as Kikki.K and Typo have turned stationery products into fashion accessories, offering an ever-changing range of personalised journals and organisational diaries...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • The popularity of fashion-based stationery is limiting declines in industry revenue
  • Intense competitive pressures and price discounting strategies have constrained profit margins
  • Growth prospects are more favourable for firms that focus on environmentally friendly products
  • Industry Report - Starting a New Business Chapter

    Given the variety of retailers that sell stationery goods, barriers to entry into the Stationery Goods Retailing industry tend to be low. In addition, regulatory barriers are light and technological requirements are minimal. Entry costs relate to the capital required to purchase or fit-out a new store, along with working capital to maintain stock levels.New entrants may face strong competitive pressures from existing players with established brand names (such as Smiggle, Kikki.K and Typo) or defined market positions (such as Officeworks). These players have invested considerable resources into opening new stores, nationally and internationally, over the past five years. Thi...purchase to read more.

    Additional Insights for the Stationery Goods Retailing Industry

    IBISWorld has determined the most important Key Success Factors for the Stationery Goods Retailing are:

  • Ability to control stock on hand
  • Having a clear market position
  • Being part of a franchising chain
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Real household discretionary income in the Stationery Goods Retailing industry impact industry performance..

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    What's in this report

    What is the Stationery Goods Retailing Industry?

    Companies in the industry retail stationery and writing materials, including artists’ supplies, ink, pens, pencils and notebooks. Specialist retailers source products from upstream manufacturers, wholesalers and international suppliers.

    Industry Products
  • Art and craft materials
  • Writing and marking instruments
  • Notebooks and paper stationery
  • Paper and other paperboard products
  • Industry Activities
  • Artists' supplies retailing
  • Notebook and paper stationery retailing
  • Pen, pencil, crayon and stamp pad retailing
  • Writing material retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Real household discretionary income
  • IT and telecommunications adoption
  • Public concern over environmental issues

  • Current Performance
  • New product offerings
  • Constrained profit
  • Ongoing consolidation
  • Chart: Revenue Growth

  • Industry Outlook
  • Fashion focus
  • Competing communication mediums
  • External pressures
  • Table: Stationery Goods Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Stationery Goods Retailing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Printing
  • Consumers

  • Key Selling Industries
  • Paper Product Wholesaling
  • Paper Stationery Manufacturing
  • Pulp, Paper and Paperboard Manufacturing

  • Products & Services
  • Notebooks and paper stationery
  • Paper and other paperboard products
  • Writing and marking instruments
  • Art and craft materials
  • Chart: Stationery Goods Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Businesses
  • Households
  • Education sector
  • Governments
  • Chart: Major Market Segmentation for the Stationery Goods Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Stationery Goods Retailing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Stationery Goods Retailing Industry

  • Industry Globalization
    Wesfarmers Limited, Smiggle Pty Ltd, Kikki.K Holdings Pty Ltd,
  • Table: Wesfarmers Limited - financial performance
  • Table: Smiggle Pty Ltd - financial performance
  • Table: Kikki.K Holdings Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Stationery Goods Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Stationery Goods Retailing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Card Stock
  • A thick, heavy-weight paper available in a variety of weights that is used for scrapbooking and craft activities.
  • Drawing Paper
  • This is included in the art supplies product segment, and consists of papers with rough surfaces used by artists and designers, and may also include cartridge paper.
  • Mindful Colouring
  • Mindful colouring books draw on mindfulness practices which are used to cultivate the ability to be attentive and to create a state of peace.
  • Writing Paper
  • This includes bond paper and ledger and bank papers, and is used for various stationery requirements.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Stationery Goods Retailing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Stationery Goods Retailing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Stationery Goods Retailing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Stationery Goods Retailing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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