Photographic Equipment Retailing in Australia - Market Research Report

Photographic Equipment Retailing industry trends (2014-2019)

poll Average industry growth 2014–2019: -3.8%

Operators in the Photographic Equipment Retailing industry have faced challenging conditions in recent years, with revenue expected to decline at an annualised 3.8% over the five years through 2019-20. Industry operators have struggled over the period as the average price of cameras has fallen and as competition from external players, such as general electrical and department stores, has intensified. Furthermore, grey imports of cameras and photographic equipment have risen in volume alongside increased demand over the period, negatively affecting the industry. Trends in real household discretionary income and consumer sentiment, advances in product technology and features, and international travel by Australians have also affected the industry's per...
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Photographic Equipment Retailing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Photographic Equipment Retailing industry is forecast to face ongoing challenges over the next five years. The photographic needs and preferences of consumers, and continued advances in camera technology and functionality will influence demand for cameras over the period. However, trading conditions are anticipated to remain difficult for industry operators over the next five years due to strong competition from external players, particularly in the online market. Overall, industry revenue is projected to decline at an annualised X.X% over the five years through XXX-XX, to $XX.X million. Trading market Shifting consumer preferences related to everyday technologies are forecast to shape the industry over the next five years. Mobile devices, such...
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Photographic Equipment Retailing industry statistics

  • attach_money Market Size: $666m
  • business Number of Businesses: 535
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 1,650

Biggest companies in the Photographic Equipment Retailing industry

The companies holding the largest market share in the Photographic Equipment Retailing in Australia industry include Raleru Ltd and Ted's Camera Stores (Vic) Pty Limited.

  • pie_chart Raleru Ltd Market Share: x.x%
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  • pie_chart Ted's Camera Stores (Vic) Pty Limited Market Share: x.x%
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What is Photographic Equipment Retailing industry?

Industry Definition

Industry operators primarily retail photographic equipment including cameras, camcorders, projectors and photographic accessories. These products are sourced from wholesalers and sold to consumers via bricks-and-mortar stores or websites operated by industry players. Businesses that primarily trade as department stores, general electronic retailers or online-only operators are excluded from the industry.

Industry Products and Services

  • DSLR and compact system cameras
  • Camcorders
  • Compact cameras
  • Action cameras and drones
  • Bridge cameras
  • Accessories
  • Photo processing

Industry Activities

  • Camera retailing
  • Photographic equipment retailing
  • Digital camera accessory retailing
  • Digital photo printing
  • Video camera retailing

Market research report - table of contents

Industry Definition

Industry operators primarily retail photographic equipment including cameras, camcorders, projectors and photographic accessories. These products are sourced from wholesalers and sold to consumers via bricks-and-mortar stores or websites operated by industry players. Businesses that primarily trade as department stores, general electronic retailers or online-only operators are excluded from the industry.

Main Activities

  • Camera retailing
  • Photographic equipment retailing
  • Digital camera accessory retailing
  • Digital photo printing
  • Video camera retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The rate at which consumers adopt IT products influences demand for photographic equipment. The growing popularity of IT products that come with inbuilt c...
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IT and telecommunications adoption
Real household discretionary income
Demand from online shopping
Consumer sentiment index

Current Performance

Profit and products
Competition
Industry structure
 Chart: Revenue Growth

Industry Outlook

Profit and competition
 Table: Photographic Equipment Retailing in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Photographic Equipment Retailing in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Professional Photographic Services in Australia
Consumers in Australia





Key Selling Industries

Photographic and Optical Goods Manufacturing in Australia
Telecommunications and Other Electrical Goods Wholesaling in Australia
Computer and Electronic Equipment Repair in Australia




Products & Services

Products sold by the Photographic Equipment Retailing industry include DSLR and compact system cameras, compact cameras, bridge cameras, camcorders, actio...
People aged 15 to 34
People aged 55 and over




Demand Determinants

Demand for photographic equipment is sensitive to advances in product technology, the addition of new features or functions and product price, along with ...
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Major Markets

People aged 15 to 34
People aged 55 and over





 Chart: Major Market Segmentation for the Photographic Equipment Retailing in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry is characterised by moderate market share concentration, with the top two players accounting for over 40% of the market. Existing players ben...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Photographic Equipment Retailing in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Photographic Equipment Retailing in Australia - Market Research Report Industry

Industry Globalization

Raleru Ltd, trading as Camera House, is a specialty photographic retailer selling compact cameras, compact system cameras, DSLR cameras, video cameras, dr...
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Camera House

 Table: Camera House - financial performance

Ted's Cameras

 Table: Ted's Cameras - financial performance

Capital Intensity

The Photographic Equipment Retailing industry exhibits low capital intensity. For every dollar spent on capital in 2019-20, industry operators will spend ...
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 Chart: Level of Capital Intensity for the Photographic Equipment Retailing in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Photographic Equipment Retailing in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Photographic Equipment Retailing industry?

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This report on Photographic Equipment Retailing in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Photographic Equipment Retailing in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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