Murky waters: Increased popularity of grey imports has reduced industry revenue

IBISWorld’s Marine Equipment Retailing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Analysis & Industry Trends

Marine equipment retailers have endured hard times over the past five years. Industry trading conditions have been challenging due to volatile consumer sentiment, which negatively affected spending on discretionary purchases such as boats. Industry performance has also been hindered by the increasing popularity of grey imports, a term for new or used goods legally imported outside traditional supply channels. This has created industry bypass, reducing industry revenue over the past five years. Industry revenue is expected to decline at an annualised 1.4% over the five years through 2016-17, rising by just 0.4% over 2016-17, to total $1.40 billion.

Growth in the volume of grey imports purchased by Australian consumers has constrained industry revenue over the past five years. A...

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Industry Report - Industry Key Buyers Chapter

The industry is characterised by low concentration. There are no players in the industry that account for more than 5% of the market. According to ABS data, a reported 45.5% of industry enterprises were non-employing businesses in 2014-15, although this share has declined from 48.0% in 2010-11. Furthermore, 52.8% of businesses employ 1-19 people, with just 1.7% of enterprises employing more than 20 staff. No industry enterprises in 2014-15 were reported to employ more than 200 people. As a result, players in the industry exhibit low market power and account for a minor share of the industry. However, low barriers to entry make the industry attractive to new players and help them to gain a share of the market. Low capital requirements also bode well for the entry of new operators.


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Industry Products

What is the Marine Equipment Retailing Industry?

Industry operators primarily sell new and used boats, outboard motors, boat trailers, marine accessories, yachts and sailing or nautical accessories. These products are often purchased from wholesalers and then resold to consumers. Businesses that primarily retail sailboards, canoes or wetsuits, repair boats or hire pleasure crafts are excluded from the industry.

Industry Products
New marine equipment
Used marine equipment
Industry Activities
Boat retailing (new and used)
Boat trailer retailing
Marine accessory retailing
Outboard motor retailing
Sailing or nautical accessory retailing
Yacht retailing

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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