Overview

Playing house: Industry revenue increases slowly despite unstable retail conditions

IBISWorld’s Houseware Retailing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$1bn
Annual Growth
2012 - 2017
1.0%
Annual Growth
2017 - 2022
Profit
Employment
6,404
Business
1,669

Industry Threats & Opportunities

  • Most operators have a well-established market position, with many expanding into niche segments
  • Volatile consumer sentiment has weakened the retail market, hindering revenue growth
  • Demand for essential housewares should grow as the number of households increases

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    Industry Analysis & Industry Trends

    Operators in the Houseware Retailing industry sell a range of products including tableware, cooking utensils, bakeware and knives. The industry is part of the Australian furniture, houseware and appliance retailing market, and faces competition from stores outside of the industry that sell housewares, such as department stores and supermarkets. A high proportion of houseware products are well defined and technological advancements within each product segment are minimal. Most operators have a well-established market position, with many players now expanding into niche industry segments.

    A rise in residential property construction and renovations to existing dwellings have increased demand for the industry's goods over the past five years...

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    Industry Report - Industry Products Chapter

    The Houseware Retailing industry sells a diverse range of products, including cookware, tableware, food storage, cutlery, knives, bakeware and glassware.

    Cookware

    The cookware segment includes saucepans, frypans, woks, pots, roasting pans and non-electric pressure cookers. This product segment's contribution to industry revenue has increased over the past five years due to the growing popularity in cooking and technological advances, such as the advent of FlavorStone's Sapphire Non-Stick cookware line. The increased variety of television cooking shows has inspired consumers to cook and invest more in their kitchens.

    ..

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    Additional Insights for the Houseware Retailing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Houseware Retailing Industry are

  • Ability to franchise operations
  • Attractive product presentation
  • Having a cost-effective distribution system
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Houseware Retailing industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Houseware Retailing Industry?

    Houseware retailers stock a range of houseware goods including china, glassware, cutlery and kitchenware. These products are purchased from manufacturers and wholesalers based domestically or offshore. The industry includes all retailers primarily engaged in selling housewares. Department stores, supermarkets and pure-play online retailers are excluded from the industry.

    Industry Products
    Other housewares
    Tableware
    Cookware
    Glassware
    Cutlery and knives
    Food storage
    Bakeware
    Industry Activities
    Chinaware retailing
    Cooking utensil retailing (except electric)
    Crockery retailing
    Cutlery retailing
    Enamelware retailing
    Glassware retailing
    Kitchenware retailing
    Plastic container (household) retailing
    Silverware retailing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • Demand from online shopping
  • Demand from residential building construction
  • Capital expenditure on private dwellings

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Construction activity
  • Consumer trends
  • Profit and participation
  • Table: Houseware Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Houseware Retailing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Ceramic Product Manufacturing
  • Fabricated Metal Product Manufacturing
  • Glass and Glass Product Manufacturing
  • Kitchen and Diningware Wholesaling

  • Products & Services
  • Cookware
  • Tableware
  • Other housewares
  • Food storage
  • Cutlery and knives
  • Bakeware
  • Glassware
  • Chart: Houseware Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54 years
  • People aged 15 to 34 years
  • People aged 55 years and over
  • Chart: Major Market Segmentation for the Houseware Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Houseware Retailing

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Houseware Retailing Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Houseware Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Houseware Retailing Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Chinaware
  • Crockery and other dining utensils made out of porcelain.
  • Houseware
  • Items or utensils usually used within households. These include electronic articles such as pressure cooker and blender.
  • Point Of Sale (Pos)
  • Systems used at the check-out points of retail stores to capture data at the time and place of sale.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Houseware Retailing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Houseware Retailing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Houseware Retailing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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