Knife edge: Competition from department stores has constrained profitability

Operators in the Houseware Retailing industry primarily sell products such as tableware, cooking utensils, bakeware and knives. The industry is part of the Australian furniture, houseware and appliance retailing market, and competes with stores outside of the industry that sell housewares, such as department stores and supermarkets. Most houseware products are well defined and technological advancements within each product segment are minimal. Most operators are well-established in the market, with many players now expanding into niche industry segments.Trading conditions in the industry have been challenging over the past five years. A rise in residential property construction and renovations to existing dwellings have increased demand for the industry's goods over the more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Most operators have a well-established market position, with many expanding into niche segments
  • Negative consumer sentiment has weakened the retail market, hindering revenue growth
  • Demand for essential housewares should grow as the number of households increases
  • Industry Report - Industry Analysis Chapter

    The Houseware Retailing industry has struggled with a difficult trading environment over the past five years. Consumer concern about the economy has negatively influenced consumer sentiment and adversely affected discretionary spending behaviour over the period. Strong price competition from department stores, supermarkets and online houseware retailers has forced industry operators to cut prices, further hindering industry revenue growth over the past five years. However, strong growth in residential building activity has increased demand for industry products over the period. Industry revenue is expected to increase by an annualised 0.5% over the five years through 2017-18, to total $1.4 billion. Revenue is anticipated to fall by 2.5% i...purchase to read more.

    Additional Insights for the Houseware Retailing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Houseware Retailing Industry are

  • Ability to franchise operations
  • Attractive product presentation
  • Having a clear market position
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Consumer sentiment index in the Houseware Retailing industry impact industry performance..

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    What's in this report

    What is the Houseware Retailing Industry?

    Houseware retailers stock a range of houseware goods including china, glassware, cutlery and kitchenware. These products are purchased from manufacturers and wholesalers based domestically or offshore. The industry includes all retailers primarily engaged in selling housewares. Department stores, supermarkets and pure-play online retailers are excluded from the industry.

    Industry Products
  • Other housewares
  • Tableware
  • Cookware
  • Glassware
  • Cutlery and knives
  • Food storage
  • Bakeware
  • Industry Activities
  • Chinaware retailing
  • Cooking utensil retailing (except electric)
  • Crockery retailing
  • Cutlery retailing
  • Enamelware retailing
  • Glassware retailing
  • Kitchenware retailing
  • Plastic container (household) retailing
  • Silverware retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Consumer sentiment index
  • Demand from online shopping
  • Demand from residential building construction
  • Capital expenditure on private dwellings

  • Current Performance
  • Consumer trends
  • Competition
  • Construction activity
  • Profit and participation
  • Chart: Revenue Growth

  • Industry Outlook
  • Construction activity
  • Consumer trends
  • Profit and participation
  • Table: Houseware Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Houseware Retailing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Ceramic Product Manufacturing
  • Fabricated Metal Product Manufacturing
  • Glass and Glass Product Manufacturing
  • Kitchen and Diningware Wholesaling

  • Products & Services
  • Cookware
  • Tableware
  • Other housewares
  • Food storage
  • Cutlery and knives
  • Bakeware
  • Glassware
  • Chart: Houseware Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54 years
  • People aged 15 to 34 years
  • People aged 55 years and over
  • Chart: Major Market Segmentation for the Houseware Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent
  • Other costs
  • Chart: Cost Structure Benchmarking – Sector vs Houseware Retailing

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Houseware Retailing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Houseware Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Houseware Retailing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Crockery and other dining utensils made out of porcelain.
  • Houseware
  • Items or utensils usually used within households. These include electronic products such as pressure cookers and blenders.
  • Point Of Sale (Pos)
  • Systems used at the check-out points of retail stores to capture data at the time and place of sale.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Houseware Retailing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Houseware Retailing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Houseware Retailing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Houseware Retailing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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