Overview

Playing house: Industry revenue increases slowly despite unstable retail conditions

IBISWorld’s Houseware Retailing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$1bn
Annual Growth
2012 - 2017
1.0%
Annual Growth
2017 - 2022
Profit
Employment
6,404
Business
1,669

Industry Analysis & Industry Trends

Operators in the Houseware Retailing industry sell a range of products including tableware, cooking utensils, bakeware and knives. The industry is part of the Australian furniture, houseware and appliance retailing market, and faces competition from stores outside of the industry that sell housewares, such as department stores and supermarkets. A high proportion of houseware products are well defined and technological advancements within each product segment are minimal. Most operators have a well-established market position, with many players now expanding into niche industry segments.

A rise in residential property construction and renovations to existing dwellings have increased demand for the industry's goods over the past five years...

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Industry Report - Starting a New Business Chapter

The barriers to entry into the Houseware Retailing industry are low. The capital costs associated with establishing new outlets are relatively low, as most of the stores in the industry are small to medium-size enterprises with one outlet. Industry concentration is classified as low, with no industry participant accounting for more than 5.0% of the market. The most significant costs for operators include purchases, wages and rent. Many major retail chains offer individuals and businesses the opportunity to purchase a franchise. Franchise costs remain reasonable and are not a high barrier to entry.

The diversity in terms of price, location, style and quality of the many product segments in the industry enables some small operators to specialise and profit in a niche market segment. For..

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Industry Products

What is the Houseware Retailing Industry?

Houseware retailers stock a range of houseware goods including china, glassware, cutlery and kitchenware. These products are purchased from manufacturers and wholesalers based domestically or offshore. The industry includes all retailers primarily engaged in selling housewares. Department stores, supermarkets and pure-play online retailers are excluded from the industry.

Industry Products
Other housewares
Tableware
Cookware
Glassware
Cutlery and knives
Food storage
Bakeware
Industry Activities
Chinaware retailing
Cooking utensil retailing (except electric)
Crockery retailing
Cutlery retailing
Enamelware retailing
Glassware retailing
Kitchenware retailing
Plastic container (household) retailing
Silverware retailing

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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