Flower Retailing in Australia - Market Research Report

Flower Retailing industry trends (2014-2019)

poll Average industry growth 2014–2019: 0.6%

Operators in the Flower Retailing industry have faced challenging trading conditions over the past five years. Mounting competition from competitors outside the industry has limited industry revenue. Retailers such as supermarkets, grocery stores and convenience stores have expanded their range of cut flowers and floral arrangements over the period. The increase in shopping options has given value-conscious consumers an alternative to florists and effectively eroded revenue away from the industry. Intensifying competition from online-only flower retailers has placed further pressure on the industry. Overall, industry revenue is expected to rise at an annualised 0.8% over the five years through 2019-20, to $830.0 million. This trend includes an expect...
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Flower Retailing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Flower Retailing industry operators are forecast to face weak trading conditions over the next five years. Intense competition from online-only flower retailers and supermarkets and grocery stores is likely to remain the key threat to industry operators. However, anticipated growth in discretionary income, positive consumer sentiment and an upturn in business confidence will likely create opportunities for industry revenue growth. As a result, industry revenue is forecast to rise at an annualised X.X% over the five years through XXX-XX, to $XX.X million. Operating landscape Consumer sentiment and business confidence are both projected to strengthen and remain positive over the next five years. These trends are anticipated to increase demand for cut...
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Flower Retailing industry statistics

  • attach_money Market Size: $826m
  • business Number of Businesses: 2,498
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 5,770

Biggest companies in the Flower Retailing industry

The Flower Retailing in Australia industry has no companies with major market shares. Get the full report to find out why.

What is Flower Retailing industry?

Industry Definition

The industry includes stores that retail cut flowers or display foliage. Industry operators purchase flowers from growers to sell directly to consumers as is or as arrangements. The industry excludes online-only flower retailers.

Industry Products and Services

  • Floral arrangements
  • Cut flowers
  • Plants
  • Delivery and on-site installation
  • Other merchandise and giftware

Industry Activities

  • Cut flower retailing
  • Display foliage retailing
  • Dried flower retailing
  • Florist shop operation

Market research report - table of contents

Industry Definition

The industry includes stores that retail cut flowers or display foliage. Industry operators purchase flowers from growers to sell directly to consumers as is or as arrangements. The industry excludes online-only flower retailers.

Main Activities

  • Cut flower retailing
  • Display foliage retailing
  • Dried flower retailing
  • Florist shop operation

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The consumer sentiment index measures how individuals feel about their current financial situation and overall economic conditions. When consumer sentimen...
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Consumer sentiment index
Real household discretionary income
Demand from online shopping
Demand from supermarkets and grocery stores

Current Performance

Profitability
Competition
Industry structure
 Chart: Revenue Growth

Industry Outlook

Growth avenues
Profit and competition
Industry structure
 Table: Flower Retailing in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Flower Retailing in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Hotels and Resorts in Australia
Consumers in Australia





Key Selling Industries

Nursery Production in Australia
Floriculture Production in Australia
Livestock and Other Agricultural Supplies Wholesaling in Australia




Products & Services

Florists retail a range of cut flowers, arrangements, plants and other merchandise such as chocolates, teddy bears, balloons and gift cards. They also off...
Wedding venues and funeral homes
Corporate clients




Demand Determinants

Demand for industry products is driven by a range of factors including price, discretionary incomes, reputation, consumer sentiment, business confidence, ...
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Major Markets

Wedding venues and funeral homes
Corporate clients





 Chart: Major Market Segmentation for the Flower Retailing in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry exhibits low market share concentration, with no player accounting for more than 5% of industry revenue. The industry is highly fragmented an...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Flower Retailing in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Flower Retailing in Australia - Market Research Report Industry

Industry Globalization

The Flower Retailing in Australia industry has no major companies. Get the full report to find out why.

Capital Intensity

The industry is characterised by low capital intensity. For every dollar spent on capital, an estimated $10.87 is spent on wages. The industry is highly l...
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 Chart: Level of Capital Intensity for the Flower Retailing in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Flower Retailing in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Flower Retailing industry?

IBISWorld industry market research reports enable you to:

  • Find out about key industry trends
  • Identify threats and opportunities
  • Inform your decisions for marketing, strategy and planning
  • Quickly build competitive intelligence

This report on Flower Retailing in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Flower Retailing in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Flower Retailing in Australia, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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