Pushing up daisies: Strong online competition causes industry exits and revenue declines

The Flower Retailing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Threats & Opportunities

  • Intensifying competition from supermarkets and online-only flower retailers has hindered growth
  • Profitability has increased steadily as operators have improved supply chain management
  • The industry may become more profitable by improving ordering and inventory handling systems

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    Industry Analysis & Industry Trends

    The Flower Retailing industry sells only half of all cut flowers retailed in Australia. The other half are sold by other retailers, such as supermarkets, online-only stores, greengrocers and convenience stores. IBISWorld estimates that specialised flower retailers generate just under half the total retail value of cut flowers, both arranged and unarranged, totalling $692.2 million in 2016-17.

    Industry revenue is expected to decline by an annualised 1.3% over the five years through 2016-17. Sales were negatively affected at the beginning of the period as instability in financial markets and a slowdown in the Australian economy led to weak consumer sentiment and subdued spending...

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    Industry Report - Industry Investment Chapter

    The Flower Retailing industry is characterised by a low level of capital intensity. IBISWorld estimates that for every dollar spent on capital costs, $10.94 is spent on wages. The industry is highly labour intensive, as employees are required to create floral arrangements, process transactions, provide customer service, display merchandise, manage inventory and arrange deliveries. The average industry wage has risen over the past five years as industry players increasingly hired staff with more skill and greater knowledge in an attempt to combat growing competition.

    Depreciation costs incurred by the industry are low and are typically derived from long-term assets such as cash registers, and store fixtures and fittings. Lit..

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    Additional Insights for the Flower Retailing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Flower Retailing Industry are

  • Ability to effectively communicate and negotiate
  • Proximity to key markets
  • Ownership of appropriate domain names
  • IBISWorld analysts also discuss how external factors such as Consumer sentiment index and Real household discretionary income in the Flower Retailing industry impact industry performance..

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    Industry Products

    What is the Flower Retailing Industry?

    The industry includes stores that retail cut flowers or display foliage. Businesses purchase flowers from growers and sell these directly to consumers, either as arrangements, or without developing or changing the product further. The industry excludes online-only flower retailers.

    Industry Products
    Floral arrangements
    Cut flowers
    Delivery and installation services
    Other merchandise and giftware
    Industry Activities
    Cut flower retailing
    Display foliage retailing
    Dried flower retailing
    Florist shop operation

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Consumer sentiment index
  • Real household discretionary income
  • Demand from online shopping
  • Demand from supermarkets and grocery stores

  • Current Performance
  • Trading conditions
  • Competition
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Key trends
  • Profit
  • Competition
  • Industry structure
  • Table: Flower Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Flower Retailing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Hotels and Resorts
  • Consumers

  • Key Selling Industries
  • Floriculture Production
  • Livestock and Other Agricultural Supplies Wholesaling
  • Nursery Production

  • Products & Services
  • Floral arrangements
  • Cut flowers
  • Plants
  • Delivery and installation services
  • Other merchandise and giftware
  • Chart: Flower Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Households
  • Wedding venues and funeral homes
  • Corporate clients
  • Chart: Major Market Segmentation for the Flower Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Flower Retailing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Flower Retailing Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Flower Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Flower Retailing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A variety of plant that is achieved through selective breeding and maintained through cultivation.
  • Eftpos
  • Stands for electronic funds transfer at point of sale, which is a method of electronic payment.
  • Floriculture
  • The cultivation of flowers or flowering plants, usually on a commercial scale.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Flower Retailing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Flower Retailing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Flower Retailing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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