Domestic Appliance Retailing in Australia - Market Research Report

Domestic Appliance Retailing industry trends (2014-2019)

poll Average industry growth 2014–2019: 0.4%

Changes to the retail landscape and mounting competition from external operators have created a tough trading environment for operators in the Domestic Appliance Retailing industry over the past five years. Despite continued advances in product design and technology, industry revenue growth has been limited by strong price-based competition, progressive declines in the average price of some domestic appliance categories, and fluctuating consumer sentiment. Trends in real household discretionary income and household composition have also affected the industry's trading conditions over the five-year period. Overall, industry revenue is expected to grow at an annualised 0.4% over the five years through 2018-19, to $15.0 billion. Industry revenue is exp...
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Domestic Appliance Retailing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Operators in the Domestic Appliance Retailing industry are anticipated to face increasingly competitive trading conditions over the next five years. External competitors, such as department stores and online-only retailers, are projected to expand their range of industry products and increase the availability of exclusive merchandise. While continued product design and technological advances are likely to fuel demand at the retail level, this is not expected to translate into significant industry revenue growth due to continued price deflation across the consumer electronics market. Industry revenue is forecast to increase at an annualised X.X% over the five years through XXX-XX, to $XX.X billion. Trading landscape Real household discretionary inco...
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Domestic Appliance Retailing industry statistics

  • attach_money Market Size: $15bn
  • business Number of Businesses: 5,276
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 38,984

Biggest companies in the Domestic Appliance Retailing industry

The companies holding the largest market share in the Domestic Appliance Retailing in Australia industry include JB Hi-Fi Limited and Harvey Norman Holdings Ltd.

  • pie_chart JB Hi-Fi Limited Market Share: x.x%
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  • pie_chart Harvey Norman Holdings Ltd Market Share: x.x%
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What is Domestic Appliance Retailing industry?

Industry Definition

Industry operators retail a range of domestic appliances, including TVs, barbecues, refrigerators, microwaves, washing machines and vacuum cleaners. These products are purchased from manufacturers and wholesalers for resale to consumers at retail stores. The industry includes online sales by bricks-and-mortar retailers, but excludes department stores and online-only retailers.

Industry Products and Services

  • Domestic whitegoods
  • Other household appliances
  • Televisions
  • Audio goods
  • Mobile phones and telephone handsets
  • Other goods

Industry Activities

  • Heating and cooling equipment retailing
  • Domestic household appliance retailing
  • Audiovisual equipment retailing
  • Mobile phone and telephone retailing

Market research report - table of contents

Industry Definition

Industry operators retail a range of domestic appliances, including TVs, barbecues, refrigerators, microwaves, washing machines and vacuum cleaners. These products are purchased from manufacturers and wholesalers for resale to consumers at retail stores. The industry includes online sales by bricks-and-mortar retailers, but excludes department stores and online-only retailers.

Main Activities

  • Heating and cooling equipment retailing
  • Domestic household appliance retailing
  • Audiovisual equipment retailing
  • Mobile phone and telephone retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The consumer sentiment index measures the attitude of people toward their current financial situation and the overall economy. A fall in consumer sentimen...
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Consumer sentiment index
Real household discretionary income
Number of households
Demand from online shopping

Current Performance

Profit and competition
Industry trends
 Chart: Revenue Growth

Industry Outlook

Intensifying competition
Profit and participation
 Table: Domestic Appliance Retailing in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Domestic Appliance Retailing in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Audio Visual Electronic Equipment Manufacturing in Australia
Household Appliance Manufacturing in Australia
Household Appliance Wholesaling in Australia
Wireless Telecommunications Carriers in Australia



Products & Services

The main products offered by the Domestic Appliance Retailing industry are domestic whitegoods, televisions, mobile phones and telephone handsets, and aud...
People aged 15 to 34
People aged 55 and over




Demand Determinants

Since the introduction of the first TVs, refrigerators and washing machines, demand determinants have remained largely unchanged. Industry demand stems fr...
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Major Markets

People aged 15 to 34
People aged 55 and over





 Chart: Major Market Segmentation for the Domestic Appliance Retailing in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Domestic Appliance Retailing industry is characterised by a moderate level of market share concentration, with the top four players estimated to accou...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Domestic Appliance Retailing in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Domestic Appliance Retailing in Australia - Market Research Report Industry

Industry Globalization

JB Hi-Fi Limited is a publicly listed company that retails consumer electronics, including TVs, home audio and theatre sets, mobile phones, GPS and car so...
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JB Hi-Fi

 Table: JB Hi-Fi - financial performance

Harvey Norman

 Table: Harvey Norman - financial performance

Capital Intensity

The Domestic Appliance Retailing industry exhibits a moderate level of capital intensity. For every dollar spent on capital costs, an estimated $3.06 will...
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 Chart: Level of Capital Intensity for the Domestic Appliance Retailing in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Domestic Appliance Retailing in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

INTERNET OF THINGS (IOT)

POINT OF SALE (POS) SYSTEMS

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Domestic Appliance Retailing industry?

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This report on Domestic Appliance Retailing in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Domestic Appliance Retailing in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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