Age catching up: Fierce competition and a saturated market stifle industry revenue growth

IBISWorld’s Cosmetic and Toiletry Retailing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Market Share of Companies
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Threats & Opportunities

  • Millennial consumers' strong demand for professional-grade is driving industry revenue
  • An increasing range of innovative products has driven growth in a mature market
  • Ongoing development of new fusion and niche products will likely help drive growth

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    Industry Analysis & Industry Trends

    The Cosmetic and Toiletry Retailing industry sells thousands of cosmetic and toiletry brands. The industry has grown modestly over the past five years, boosted by strong household expenditure on cosmetics, perfumes, soap products and other toiletries. The constant introduction of new products has been a key driving force in the industry’s performance, as has Australian consumers’ willingness to buy an increasing range of complex formulated products and premium green products. The development of fusion and eco-friendly lines has stimulated new demand in an otherwise mature, saturated industry. As a result, industry revenue is expected to grow at an annualised 2.6% over the five years through 2016-17, to $3.9 billion. This includes expected 1.6%...

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    Industry Report - Industry Locations Chapter

    The geographic distribution of the industry reflects Australia's economic, social and demographic breakdown. In line with this, the three eastern seaboard states (New South Wales, Victoria and Queensland) are estimated to account for over three-quarters of industry locations. New South Wales has the largest share of cosmetic retailers, with 34.6% of industry enterprises. Victoria follows with 23.5% of retailers, and Queensland trails with 19.0%. These statistics reflect the higher income associated with the consumer base of each state. They are also in line with the higher population concentration, with these three states accounting for 77.1% of Australia's population.

    Similarly, Tasmania's share of enterprise numbers is in line with its share of the population base. In ..

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    Additional Insights for the Cosmetic and Toiletry Retailing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Cosmetic and Toiletry Retailing Industry are

  • Ability to control stock on hand
  • Having a clear market position
  • Production of goods currently favoured by the market
  • IBISWorld analysts also discuss how external factors such as Demand from supermarkets and grocery stores and Female population aged 18 and older in the Cosmetic and Toiletry Retailing industry impact industry performance..

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    Industry Products

    What is the Cosmetic and Toiletry Retailing Industry?

    Industry firms sell cosmetics, perfumes, toiletries and personal grooming products. Industry retailers include specialty cosmetics stores, perfume and fragrance stores, and beauty supply stores.

    Industry Products
    Hair-care products
    Bath, shower and skincare products
    Men's grooming products
    Oral hygiene products
    Other products
    Talcum powders and deodorants
    Industry Activities
    Cosmetics retailing
    Bath, shower and skincare products retailing
    Perfumes and fragrances retailing
    Hair care products retailing
    Men's grooming products retailing
    Oral hygiene products retailing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from supermarkets and grocery stores
  • Female population aged 18 and older
  • Real household discretionary income
  • Demand from department stores
  • Demand from online shopping
  • Consumer sentiment index

  • Current Performance
  • Modest growth
  • Price and profit pressures
  • Changing players
  • New competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Customers and products
  • Intensifying competition
  • Table: Cosmetic and Toiletry Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Cosmetic and Toiletry Retailing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Cosmetics and Toiletry Wholesaling
  • Cosmetics, Perfume and Toiletries Manufacturing
  • Internet Service Providers
  • Soap and Cleaning Compound Manufacturing

  • Products & Services
  • Bath, shower and skincare products
  • Hair-care products
  • Cosmetics
  • Fragrances
  • Men's grooming products
  • Other products
  • Oral hygiene products
  • Talcum powders and deodorants
  • Chart: Cosmetic and Toiletry Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 35 to 54
  • People aged 15 to 34
  • People aged 55 and over
  • Chart: Major Market Segmentation for the Cosmetic and Toiletry Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent
  • Depreciation and other
  • Chart: Cost Structure Benchmarking – Sector vs Cosmetic and Toiletry Retailing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Cosmetic and Toiletry Retailing Industry

  • Industry Globalization
    Major Companies
    Australian Pharmaceutical Industries Limited
  • Table: Australian Pharmaceutical Industries Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Cosmetic and Toiletry Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Cosmetic and Toiletry Retailing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Cosmetic products that contain biologically active ingredients that claim to have medical benefits.
  • Cosmetics
  • Substances used to enhance the appearance or odour of the human body.
  • Electronic Data Interchange
  • An Electronic data interchange is a computer system that allows the transmission of data between establishments.
  • Masstige Products
  • High-quality, mass-market products possessing the appearance of prestige or premium products.
  • Nutricosmetics
  • Nutritional supplements that support the structure and function of the skin.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Cosmetic and Toiletry Retailing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Cosmetic and Toiletry Retailing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Cosmetic and Toiletry Retailing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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