Blazing a trail: Australia's ageing population is supporting industry revenue

IBISWorld’s Trailer and Caravan Dealers market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Analysis & Industry Trends

The Trailer and Caravan Dealers industry has performed well over the past five years, with revenue growth driven by Australia's ageing population and rising discretionary incomes. The population is ageing as the baby boomer generation grows older and Australia's birthrate remains low. The proportion of the population that has entered retirement is increasing, and the expanding grey nomad market is boosting industry demand. Grey nomads are retired individuals that travel the country in caravans or motorhomes. As a result of greater demand from this market, industry revenue is forecast to rise at a compound annual rate of 1.2% over the five years through 2016-17, to $2.0 billion. This includes an anticipated decline of 1.8%...

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Industry Report - Industry Analysis Chapter

The Trailer and Caravan Dealers industry has grown over the past five years, benefiting from a variety of economic and demographic factors. Travelling in a recreational vehicle (RV) often becomes a way of life for retirees, who have increased as a proportion of Australia’s population. Grey nomads, as they are colloquially known, generally have greater wealth to invest in RVs and more leisure time to enjoy extended holidays. In addition, younger families have started taking more caravanning holidays, assisted by rising discretionary incomes during the period.

Some difficulties have emerged for trailer and caravan dealers, including high fuel prices early in the period and increasing competition from accommodation substitutes such as budget-price cabins in and around caravan parks. How..

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Industry Products

What is the Trailer and Caravan Dealers Industry?

Industry companies sell new and used caravans, trailers, mobile homes and cabins. Companies that sell boat trailers and rent out trailers and caravans are excluded from the industry.

Industry Products
Horse floats and other products
Campervans and motorhomes
Industry Activities
Caravan retailing
Horse float retailing
Mobile home retailing
Trailer retailing

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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