Happy trails: Rising discretionary income is driving industry revenue growth

The Trailer and Caravan Dealers industry has benefited from rising discretionary incomes, falling oil prices and an ageing Australian population over the past five years. Demand for industry products has been driven by an increasing number of baby boomers entering retirement, expanding the grey nomad market. Grey nomads are retired individuals that travel the country in caravans or motorhomes. Industry revenue is forecast to rise at an annualised 0.7% over the five years through 2017-18, to $2.0 billion. This includes an anticipated decline of 0.3% in the current year due to an expected increase in the world price of crude oil and a decline in real household discretionary income...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 13-18
0.7%
Forecast Growth 18-23
Profit
Employment
3,117
Businesses
483
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Greater demand from grey nomads has supported industry revenue growth over the past five years
  • A growing number of younger families have become interested in RVs over the past five years
  • Industry growth is expected to boost the number of industry enterprises over the next five years
  • Industry Report - Industry Locations Chapter

    Caravan, trailer and mobile home demand is mainly driven by two age groups: those 55 and older and those aged between 35 and 54. New South Wales, Victoria and Queensland dominate the distribution of people in these age groups. This is consistent with the geographical spread of the Australian population, although Queensland is over-represented compared with their share of the population.Many individuals migrate to Queensland upon retirement, preferring the warmer climate. Consequently, Queensland is a significant state in the industry, accounting for a relatively high proportion of industry operators. Queensland has also traditionally had a strong RV community, with its favourable weather patterns and large available camping areas increasing demand for caravans and trailers. Vic...purchase to read more.

    Additional Insights for the Trailer and Caravan Dealers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Trailer and Caravan Dealers Industry are

  • Provision of development programs for personnel
  • Effective cost controls
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as Consumer sentiment index and Median age of the population in the Trailer and Caravan Dealers industry impact industry performance..

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    What's in this report

    What is the Trailer and Caravan Dealers Industry?

    Industry companies sell new and used caravans, trailers, mobile homes and cabins. Companies that sell boat trailers and companies that rent out trailers and caravans are excluded from the industry.

    Industry Products
  • Caravans
  • Horse floats and other products
  • Trailers
  • Campervans and motorhomes
  • Industry Activities
  • Caravan retailing
  • Horse float retailing
  • Mobile home retailing
  • Trailer retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Consumer sentiment index
  • Median age of the population
  • Real household discretionary income
  • World price of crude oil
  • Average weekly hours worked
  • Demand from road freight transport
  • Demand from superannuation funds

  • Current Performance
  • Participation

    and profit

  • Demand trends
  • Grey nomads
  • RV competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Participation

    and profit

  • Age matters
  • Caravan parks
  • Business environment
  • Table: Trailer and Caravan Dealers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Trailer and Caravan Dealers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Mining
  • Horse and Dog Racing
  • Sports Administrative Services
  • Consumers

  • Key Selling Industries
  • Motor Vehicle Body and Trailer Manufacturing
  • Retail Property Operators

  • Products & Services
  • Caravans
  • Trailers
  • Campervans and motorhomes
  • Horse floats and other products
  • Chart: Trailer and Caravan Dealers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 55 and over
  • People aged 35 to 54
  • Mining firms and other corporations
  • People aged 15 to 34
  • Chart: Major Market Segmentation for the Trailer and Caravan Dealers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Trailer and Caravan Dealers

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Trailer and Caravan Dealers Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Trailer and Caravan Dealers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Trailer and Caravan Dealers Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Baby Boomer
  • An individual born in the late 1940s to the 1960s. The older baby boomers began retiring around 2007, while the younger ones will continue entering retirement over the next decade.
  • Fifth-Wheeler
  • A towable form of accommodation, where the trailer attaches to a utility vehicle via a hitch coupling (known as the fifth wheel) in the centre of the vehicles tray.
  • Grey Nomad
  • An individual, typically a retiree aged 55 or older, who takes long-term camping trips around Australia in RVs.
  • Recreational Vehicle (Rv)
  • Recreational vehicles are motorised vehicles, which combine transportation and temporary living quarters for travel, recreation and camping.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Trailer and Caravan Dealers market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Trailer and Caravan Dealers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Trailer and Caravan Dealers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Trailer and Caravan Dealers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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